Concentrated target marketing: A process that occurs when a single target market segment is pursued.
Differentiated target marketing:
A process that occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each.
Target marketing:
The process of marketing to a specific market segment or multiple segments. Differentiated target marketing occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each. Concentrated target marketing occurs when a single market segment is pursued.
