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Hair Removal Business Plan

Laser Dreams

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Executive Summary

Laser Dreams specializes in laser hair removal, electrolysis and microdermabrasion. We are a professional facility, providing state-of-the-art technology and superior quality service. The needs of our patients are our highest priority.

We provide F.D.A approved, gentle and effective hair removal at a fraction of the cost and time of other permanent hair removal methods. We specialize in difficult cases. Unwanted hair can now be treated quickly and effectively using the latest generation lasers.

The lasers of choice are the GentleLASEā„¢ Plus and Lightsheer Diode, which are both FDA approved for "PERMANENT HAIR REDUCTION." Both lasers give remarkable results that our customers can enjoy with the speed of light. Because both machines have superior cooling devices, the surface of the skin is cooled while the active hair follicles are destroyed.

Laser Dreams is located downtown in the Millman Building.  The facility is quickly accessible to the 6,000+ urban professionals that Laser Dreams considers potential customers. Downtown Monroe has experience tremendous growth over the past five years.  Many companies and professionals have returned to the downtown area.

Our customers love convenience.  They are constantly looking for ways to squeeze more time out of the day.  Laser Dreams' location makes it possible to visit the facility and be back at your job in less than 30 minutes.

Joe Jackson and Allison Fremont, co-owners of Laser Dreams, believe that the location is its competitive advantage.  Joe and Allison have both managed laser hair removal centers.  They have over ten years of experience between them.  They believe that the location will bring in the customer but only excellent customer service is going to keep them there and generate referrals.

1.1 Objectives

The objectives of Laser Dreams are the following:

  • Exceed 60% of daily appointment times being filled by the end of the first year of operation.
  • Achieve 50% of new customers from referrals by the end of the first year of operation.
  • Increase sales by 15% by the end of the second year of operation.

1.2 Mission

The mission of Laser Dreams is the following:

  • Create a customer focused environment that promotes referrals.
  • Promote the success of our clients in meeting their cosmetic goals.