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Hardwood Floor Refinisher Business Plan

Wooderful Floors

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Executive Summary

Wooderful Floors is a start-up company that offers wood floor refinishing to the Pittsburgh, Pennsylvania area. The company was formed as a L.L.C. by Logan Madison.

Keys to Success
Wooderful Floors has identified several keys of success that will be instrumental in its progression to profitability within the first year.

  1. Attention to detail: Every floor worked on must be done to precise, caring standards.
  2. 100% customer satisfaction: Every customer must be happy with the work.
  3. Business efficiency: All processes and activities in the business must be analyzed and determined if the most efficient process is being used.

Competitive Edge
Wooderful Floors will focus on environmentalism and trusted experience to gain market share. Wooderful Floors exclusively uses a water-based finishing product. This relatively new product is just as durable as the polyurethane alternatives, is non-toxic, and does not release toxic fumes into the air. The alternative products often force the home owner to vacate the home for several days due to the toxicity of the fumes. Wooderful Floors has extensive experience with this water-based product. Logan is the most experienced service provider for water-based products.

Logan Madison received his Bachelor of Arts from Allegheny College. He worked as a floor refinisher for the last several years with a general contractor. From the first month that the water-based products entered the market, Logan was using them and learning more and more about the proper application of these breakthrough products.

Through a combination of skill and experience, Logan will lead Wooderful Floors to profitability with the first year. Wooderful Floors is forecasted to achieve steady growth in sales for years two and three, and corresponding increases in net profit.

1.1 Mission

It is Wooderful Floors' mission to offer the highest-quality environmentally-sound wood floor refinishing service in Pittsburgh. Through fair pricing, careful craftsmen-like work and 100% customer satisfaction, Wooderful Floors will quickly gain a base of loyal customers.

1.2 Keys to Success

  • Attention to detail, every floor must be refinished to perfection.
  • Customers must be 100% satisfied will all of Wooderful Floors' work.
  • Although floor refinishing is a labor of love, attention to detail regarding business efficiency must be applied in order for Wooderful Floors to be a sustainable company.

1.3 Objectives

  • To become the premier environmentally-sound wood floor refinisher.
  • Become profitable within year one.
  • Achieve significant gains in market penetration.