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Plan Outline
Health Club Business Plan
Corporate Fitness
Company Summary
Corporate Fitness is based on the belief that healthy employees are more productive and efficient employees. For this reason, it provides wellness strategies/programs to businesses in the downtown Seattle area. This combines promotion of health and exercise-related activities designed to facilitate positive lifestyle changes in members of a company's work force.
The company began in Seattle, founded by three owners, all of whom hold director positions.
2.1 Company Ownership
Corporate Fitness is a privately held corporation. The three founders comprise all of the ownership.
- Dave Jensen - 40 percent.
- Steve Perkins - 30 percent.
- Robert Gomez - 30 percent.
2.2 Start-up Summary
Start-up will require approximately £300,000 of capital, £200,000 of which will be provided by the founders and their families. The remaining £100,000 will come as a loan.
Approximately £140,000 will be allocated to leasehold improvements and £75,000 to equipment.
| Start-up Funding | |
| Start-up Expenses to Fund | £290,000 |
| Start-up Assets to Fund | £10,000 |
| Total Funding Required | £300,000 |
| Assets | |
| Non-cash Assets from Start-up | £0 |
| Cash Requirements from Start-up | £10,000 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £10,000 |
| Total Assets | £10,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £0 |
| Long-term Liabilities | £100,000 |
| Accounts Payable (Outstanding Bills) | £0 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £100,000 |
| Capital | |
| Planned Investment | |
| Investor 1 | £80,000 |
| Investor 2 | £60,000 |
| Investor 3 | £60,000 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £200,000 |
| Loss at Start-up (Start-up Expenses) | (£290,000) |
| Total Capital | (£90,000) |
| Total Capital and Liabilities | £10,000 |
| Total Funding | £300,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £1,250 |
| Stationery etc. | £1,000 |
| Brochures | £800 |
| Insurance | £5,000 |
| Rent | £58,000 |
| Expensed Equipment | £75,000 |
| Utilities | £6,500 |
| Leasehold improvements | £140,000 |
| Other | £2,450 |
| Total Start-up Expenses | £290,000 |
| Start-up Assets | |
| Cash Required | £10,000 |
| Other Current Assets | £0 |
| Long-term Assets | £0 |
| Total Assets | £10,000 |
| Total Requirements | £300,000 |
2.3 Company Locations and Facilities
Corporate Fitness headquarters are located within the first club located in downtown Seattle. Upon expansion, offices will be moved to a different location, not within any individual club.