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Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Revenue | 0% | £8,000 | £32,000 | £46,000 | £54,000 | £58,000 | £66,000 | £71,000 | £49,000 | £61,000 | £59,000 | £41,000 | £44,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £8,000 | £32,000 | £46,000 | £54,000 | £58,000 | £66,000 | £71,000 | £49,000 | £61,000 | £59,000 | £41,000 | £44,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Inventory | £2,960 | £11,840 | £17,020 | £19,980 | £21,460 | £24,420 | £26,270 | £18,130 | £22,570 | £21,830 | £15,170 | £16,280 | |
| Inbound Freight | £640 | £2,560 | £3,680 | £4,320 | £4,640 | £5,280 | £5,680 | £3,920 | £4,880 | £4,720 | £3,280 | £3,520 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £3,600 | £14,400 | £20,700 | £24,300 | £26,100 | £29,700 | £31,950 | £22,050 | £27,450 | £26,550 | £18,450 | £19,800 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Co-Owner/Manager--Merchandising & Marketing | 0% | £834 | £834 | £834 | £834 | £834 | £1,667 | £1,667 | £2,500 | £2,500 | £3,334 | £3,334 | £3,334 |
| Co-Owner/Manager--Operations & Finance | 0% | £834 | £834 | £834 | £834 | £834 | £1,667 | £1,667 | £2,500 | £2,500 | £3,334 | £3,334 | £3,334 |
| Full-Time Sales Associate / Manager Trainee | 0% | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Full-Time Sales Associate | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Part-Time Sales Associate | 0% | £1,286 | £1,329 | £1,286 | £1,329 | £1,329 | £1,286 | £1,329 | £1,286 | £1,329 | £1,329 | £1,329 | £1,329 |
| Part-Time Sales Associate | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Part-Time Sales Associate / Holiday Temp | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £1,196 | £1,157 | £1,196 | £0 | £0 | £0 |
| Total People | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | |
| Total Payroll | £5,454 | £5,497 | £5,454 | £5,497 | £5,497 | £7,120 | £8,359 | £9,943 | £10,025 | £10,497 | £10,497 | £10,497 | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £8,000 | £32,000 | £46,000 | £54,000 | £58,000 | £66,000 | £71,000 | £49,000 | £61,000 | £59,000 | £41,000 | £44,000 | |
| Subtotal Cash from Operations | £8,000 | £32,000 | £46,000 | £54,000 | £58,000 | £66,000 | £71,000 | £49,000 | £61,000 | £59,000 | £41,000 | £44,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 7.00% | £560 | £2,240 | £3,220 | £3,780 | £4,060 | £4,620 | £4,970 | £3,430 | £4,270 | £4,130 | £2,870 | £3,080 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £8,560 | £34,240 | £49,220 | £57,780 | £62,060 | £70,620 | £75,970 | £52,430 | £65,270 | £63,130 | £43,870 | £47,080 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £20,364 | £27,214 | £50,703 | £49,872 | £54,110 | £56,846 | £62,008 | £37,752 | £59,818 | £53,262 | £38,113 | £49,621 | |
| Bill Payments | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Spent on Operations | £20,364 | £27,214 | £50,703 | £49,872 | £54,110 | £56,846 | £62,008 | £37,752 | £59,818 | £53,262 | £38,113 | £49,621 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £560 | £2,240 | £3,220 | £3,780 | £4,060 | £4,620 | £4,970 | £3,430 | £4,270 | £4,130 | £2,870 | £3,080 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £1,203 | £1,214 | £1,225 | £1,235 | £1,246 | £1,257 | £1,268 | £1,279 | £1,290 | £1,302 | £1,313 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £20,924 | £30,657 | £55,137 | £54,877 | £59,405 | £62,712 | £68,235 | £42,451 | £65,367 | £58,682 | £42,285 | £54,014 | |
| Net Cash Flow | (£12,364) | £3,583 | (£5,917) | £2,903 | £2,655 | £7,908 | £7,735 | £9,979 | (£97) | £4,448 | £1,585 | (£6,934) | |
| Cash Balance | £15,734 | £19,316 | £13,400 | £16,303 | £18,958 | £26,866 | £34,601 | £44,580 | £44,484 | £48,932 | £50,517 | £43,583 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £8,000 | £32,000 | £46,000 | £54,000 | £58,000 | £66,000 | £71,000 | £49,000 | £61,000 | £59,000 | £41,000 | £44,000 | |
| Direct Cost of Sales | £3,600 | £14,400 | £20,700 | £24,300 | £26,100 | £29,700 | £31,950 | £22,050 | £27,450 | £26,550 | £18,450 | £19,800 | |
| Other Production Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £3,600 | £14,400 | £20,700 | £24,300 | £26,100 | £29,700 | £31,950 | £22,050 | £27,450 | £26,550 | £18,450 | £19,800 | |
| Gross Margin | £4,400 | £17,600 | £25,300 | £29,700 | £31,900 | £36,300 | £39,050 | £26,950 | £33,550 | £32,450 | £22,550 | £24,200 | |
| Gross Margin % | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | 55.00% | |
| Expenses | |||||||||||||
| Payroll | £5,454 | £5,497 | £5,454 | £5,497 | £5,497 | £7,120 | £8,359 | £9,943 | £10,025 | £10,497 | £10,497 | £10,497 | |
| Travel | £0 | £1,000 | £2,200 | £0 | £2,300 | £0 | £2,400 | £0 | £0 | £0 | £2,000 | £0 | |
| Depreciation | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | £1,644 | |
| Dues & Subscriptions | £122 | £0 | £0 | £234 | £0 | £0 | £175 | £0 | £0 | £198 | £0 | £0 | |
| Entertainment | £175 | £0 | £0 | £175 | £0 | £0 | £175 | £0 | £0 | £175 | £0 | £0 | |
| Insurance | £550 | £182 | £182 | £182 | £182 | £182 | £182 | £182 | £182 | £182 | £182 | £182 | |
| Marketing and Advertising | £2,225 | £6,263 | £2,763 | £2,763 | £4,763 | £2,763 | £2,763 | £3,263 | £2,763 | £2,763 | £2,763 | £3,263 | |
| Merchant Fees | 3% | £160 | £640 | £920 | £1,080 | £1,160 | £1,320 | £1,420 | £980 | £1,220 | £1,180 | £820 | £880 |
| Miscellaneous | £111 | £111 | £111 | £233 | £681 | £111 | £233 | £111 | £111 | £233 | £111 | £111 | |
| Outbound Freight | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | |
| Rent | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | £8,166 | |
| Repairs & Maintenance | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | |
| Supplies--Office, POS, Giftwrap, Packaging | £170 | £179 | £187 | £197 | £207 | £217 | £228 | £239 | £251 | £264 | £277 | £291 | |
| Taxes--Other and Licenses | £120 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £275 | £0 | £1,200 | |
| Telephone and Utilities | £843 | £843 | £843 | £843 | £843 | £843 | £843 | £843 | £843 | £843 | £843 | £843 | |
| Payroll Taxes | 15% | £818 | £825 | £818 | £825 | £825 | £1,068 | £1,254 | £1,491 | £1,504 | £1,575 | £1,575 | £1,575 |
| Other | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | |
| Total Operating Expenses | £20,958 | £25,748 | £23,688 | £22,238 | £26,667 | £23,833 | £28,241 | £27,262 | £27,108 | £28,394 | £29,277 | £29,051 | |
| Profit Before Interest and Taxes | (£16,558) | (£8,148) | £1,612 | £7,462 | £5,233 | £12,467 | £10,809 | (£312) | £6,442 | £4,056 | (£6,727) | (£4,851) | |
| EBITDA | (£14,914) | (£6,505) | £3,256 | £9,106 | £6,877 | £14,111 | £12,453 | £1,332 | £8,086 | £5,700 | (£5,083) | (£3,207) | |
| Interest Expense | £1,050 | £1,039 | £1,029 | £1,018 | £1,007 | £996 | £985 | £974 | £963 | £952 | £940 | £929 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£17,608) | (£9,188) | £583 | £6,444 | £4,226 | £11,470 | £9,824 | (£1,286) | £5,479 | £3,105 | (£7,667) | (£5,780) | |
| Net Profit/Sales | -220.10% | -28.71% | 1.27% | 11.93% | 7.29% | 17.38% | 13.84% | -2.63% | 8.98% | 5.26% | -18.70% | -13.14% | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £28,098 | £15,734 | £19,316 | £13,400 | £16,303 | £18,958 | £26,866 | £34,601 | £44,580 | £44,484 | £48,932 | £50,517 | £43,583 |
| Inventory | £31,770 | £28,170 | £15,840 | £22,770 | £26,730 | £28,710 | £32,670 | £35,145 | £24,255 | £30,195 | £29,205 | £20,295 | £21,780 |
| Other Current Assets | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Total Current Assets | £62,868 | £46,904 | £38,156 | £39,170 | £46,033 | £50,668 | £62,536 | £72,746 | £71,835 | £77,679 | £81,137 | £73,812 | £68,363 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 | £83,775 |
| Accumulated Depreciation | £0 | £1,644 | £3,288 | £4,932 | £6,575 | £8,219 | £9,863 | £11,507 | £13,151 | £14,795 | £16,438 | £18,082 | £19,726 |
| Total Long-term Assets | £83,775 | £82,131 | £80,487 | £78,843 | £77,200 | £75,556 | £73,912 | £72,268 | £70,624 | £68,980 | £67,337 | £65,693 | £64,049 |
| Total Assets | £146,643 | £129,035 | £118,644 | £118,013 | £123,233 | £126,223 | £136,447 | £145,014 | £142,460 | £146,659 | £148,473 | £139,504 | £132,412 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Long-term Liabilities | £120,000 | £120,000 | £118,797 | £117,583 | £116,358 | £115,123 | £113,876 | £112,619 | £111,351 | £110,072 | £108,782 | £107,480 | £106,167 |
| Total Liabilities | £120,000 | £120,000 | £118,797 | £117,583 | £116,358 | £115,123 | £113,876 | £112,619 | £111,351 | £110,072 | £108,782 | £107,480 | £106,167 |
| Paid-in Capital | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 |
| Retained Earnings | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) | (£23,357) |
| Earnings | £0 | (£17,608) | (£26,796) | (£26,213) | (£19,768) | (£15,542) | (£4,072) | £5,752 | £4,465 | £9,944 | £13,049 | £5,381 | (£398) |
| Total Capital | £26,643 | £9,035 | (£153) | £430 | £6,875 | £11,101 | £22,571 | £32,395 | £31,108 | £36,587 | £39,692 | £32,024 | £26,245 |
| Total Liabilities and Capital | £146,643 | £129,035 | £118,644 | £118,013 | £123,233 | £126,223 | £136,447 | £145,014 | £142,460 | £146,659 | £148,473 | £139,504 | £132,412 |
| Net Worth | £26,643 | £9,035 | (£153) | £430 | £6,875 | £11,101 | £22,571 | £32,395 | £31,108 | £36,587 | £39,692 | £32,024 | £26,245 |