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Plan Outline
Internet Service Provider Business Plan
Web Services Provider
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | |||||||||||||
| All Services | 0% | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | |
| Direct Cost of Sales | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| All Services | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,337 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,337 | |
| Personnel Plan | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Marketing and Sales | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| Technical Services | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| Accounting | 0% | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Administrative and HR | 0% | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Total People | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | 15 | |
| Total Payroll | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | |
| General Assumptions | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | |
| Direct Cost of Sales | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,333 | £8,337 | |
| Other | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | £4,167 | |
| Total Cost of Sales | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,504 | |
| Gross Margin | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,500 | £112,496 | |
| Gross Margin % | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | |
| Expenses | |||||||||||||
| Payroll | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | |
| Sales and Marketing and Other Expenses | £29,500 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | |
| Depreciation | £350 | £350 | £350 | £350 | £350 | £350 | £350 | £350 | £350 | £350 | £350 | £350 | |
| Repairs and Maintenance | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Bank Charges | £167 | £167 | £167 | £167 | £167 | £167 | £167 | £167 | £167 | £167 | £167 | £167 | |
| Insurance | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Rent | £1,250 | £2,500 | £2,500 | £3,750 | £3,750 | £3,750 | £3,750 | £3,750 | £3,750 | £3,750 | £3,750 | £3,750 | |
| Depreciation | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | |
| Software | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Product Development | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | |
| Payroll Taxes | 15% | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £105,967 | £97,717 | £97,717 | £98,967 | £98,967 | £98,967 | £98,967 | £98,967 | £98,967 | £98,967 | £98,967 | £98,967 | |
| Profit Before Interest and Taxes | £6,534 | £14,784 | £14,784 | £13,534 | £13,534 | £13,534 | £13,534 | £13,534 | £13,534 | £13,534 | £13,534 | £13,530 | |
| EBITDA | £6,884 | £15,134 | £15,134 | £13,884 | £13,884 | £13,884 | £13,884 | £13,884 | £13,884 | £13,884 | £13,884 | £13,880 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £1,960 | £3,696 | £3,696 | £3,383 | £3,383 | £3,383 | £3,383 | £3,383 | £3,383 | £3,383 | £3,383 | £3,382 | |
| Net Profit | £4,574 | £11,088 | £11,088 | £10,150 | £10,150 | £10,150 | £10,150 | £10,150 | £10,150 | £10,150 | £10,150 | £10,147 | |
| Net Profit/Sales | 3.66% | 8.87% | 8.87% | 8.12% | 8.12% | 8.12% | 8.12% | 8.12% | 8.12% | 8.12% | 8.12% | 8.12% | |
| Pro Forma Cash Flow | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Cash from Receivables | £7,100 | £11,267 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | |
| Subtotal Cash from Operations | £7,100 | £11,267 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £1,250,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £1,257,100 | £11,267 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | £125,000 | |
| Expenditures | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | |
| Bill Payments | £12,669 | £79,859 | £73,562 | £73,594 | £74,500 | £74,500 | £74,500 | £74,500 | £74,500 | £74,500 | £74,500 | £74,500 | |
| Subtotal Spent on Operations | £52,669 | £119,859 | £113,562 | £113,594 | £114,500 | £114,500 | £114,500 | £114,500 | £114,500 | £114,500 | £114,500 | £114,500 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £500 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £10,900 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £3,550 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £150,000 | £30,000 | £30,000 | £150,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £217,619 | £149,859 | £143,562 | £263,594 | £144,500 | £144,500 | £144,500 | £144,500 | £144,500 | £144,500 | £144,500 | £144,500 | |
| Net Cash Flow | £1,039,481 | (£138,593) | (£18,562) | (£138,594) | (£19,500) | (£19,500) | (£19,500) | (£19,500) | (£19,500) | (£19,500) | (£19,500) | (£19,500) | |
| Cash Balance | £1,041,931 | £903,338 | £884,776 | £746,182 | £726,683 | £707,183 | £687,683 | £668,183 | £648,684 | £629,184 | £609,684 | £590,184 | |
| Pro Forma Balance Sheet | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £2,450 | £1,041,931 | £903,338 | £884,776 | £746,182 | £726,683 | £707,183 | £687,683 | £668,183 | £648,684 | £629,184 | £609,684 | £590,184 |
| Accounts Receivable | £14,200 | £132,100 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 | £245,833 |
| Other Current Assets | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 | £1,050 |
| Total Current Assets | £17,700 | £1,175,081 | £1,150,221 | £1,131,659 | £993,066 | £973,566 | £954,066 | £934,566 | £915,067 | £895,567 | £876,067 | £856,567 | £837,068 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £5,250 | £155,250 | £185,250 | £215,250 | £365,250 | £395,250 | £425,250 | £455,250 | £485,250 | £515,250 | £545,250 | £575,250 | £605,250 |
| Accumulated Depreciation | £1,000 | £1,350 | £1,700 | £2,050 | £2,400 | £2,750 | £3,100 | £3,450 | £3,800 | £4,150 | £4,500 | £4,850 | £5,200 |
| Total Long-term Assets | £4,250 | £153,900 | £183,550 | £213,200 | £362,850 | £392,500 | £422,150 | £451,800 | £481,450 | £511,100 | £540,750 | £570,400 | £600,050 |
| Total Assets | £21,950 | £1,328,981 | £1,333,771 | £1,344,859 | £1,355,916 | £1,366,066 | £1,376,216 | £1,386,366 | £1,396,517 | £1,406,667 | £1,416,817 | £1,426,967 | £1,437,118 |
| Liabilities and Capital | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £10,000 | £77,407 | £71,110 | £71,110 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,019 |
| Current Borrowing | £500 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £10,900 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £21,400 | £77,407 | £71,110 | £71,110 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,019 |
| Long-term Liabilities | £3,550 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £24,950 | £77,407 | £71,110 | £71,110 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,016 | £72,019 |
| Paid-in Capital | £100,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 |
| Retained Earnings | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) | (£103,000) |
| Earnings | £0 | £4,574 | £15,661 | £26,749 | £36,899 | £47,050 | £57,200 | £67,350 | £77,500 | £87,651 | £97,801 | £107,951 | £118,098 |
| Total Capital | (£3,000) | £1,251,574 | £1,262,661 | £1,273,749 | £1,283,899 | £1,294,050 | £1,304,200 | £1,314,350 | £1,324,500 | £1,334,651 | £1,344,801 | £1,354,951 | £1,365,098 |
| Total Liabilities and Capital | £21,950 | £1,328,981 | £1,333,771 | £1,344,859 | £1,355,916 | £1,366,066 | £1,376,216 | £1,386,366 | £1,396,517 | £1,406,667 | £1,416,817 | £1,426,967 | £1,437,118 |
| Net Worth | (£3,000) | £1,251,574 | £1,262,661 | £1,273,749 | £1,283,899 | £1,294,050 | £1,304,200 | £1,314,350 | £1,324,500 | £1,334,651 | £1,344,801 | £1,354,951 | £1,365,098 |