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Plan Outline
Investment Website Business Plan
Staryoo.com
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| VPN Brokerage Access Fees | 0% | £0 | £0 | £0 | £0 | £0 | £2,500 | £7,500 | £15,000 | £25,000 | £37,500 | £52,500 | £67,500 |
| Pager Alerts | 0% | £0 | £0 | £0 | £0 | £0 | £133 | £400 | £800 | £1,333 | £2,000 | £2,800 | £3,600 |
| Advertisement Fees | 0% | £0 | £0 | £0 | £0 | £0 | £667 | £2,000 | £4,000 | £6,667 | £10,000 | £14,000 | £18,000 |
| E-Commerce | 0% | £0 | £0 | £0 | £0 | £0 | £556 | £1,667 | £3,333 | £5,556 | £8,333 | £11,667 | £15,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £0 | £0 | £0 | £0 | £0 | £3,856 | £11,567 | £23,133 | £38,556 | £57,833 | £80,967 | £104,100 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| VPN Brokerage Access Fees | 10% | £0 | £0 | £0 | £0 | £0 | £250 | £750 | £1,500 | £2,500 | £3,750 | £5,250 | £6,750 |
| Pager Alerts | 10% | £0 | £0 | £0 | £0 | £0 | £13 | £40 | £80 | £133 | £200 | £280 | £360 |
| Advertisement Fees | 10% | £0 | £0 | £0 | £0 | £0 | £67 | £200 | £400 | £667 | £1,000 | £1,400 | £1,800 |
| E-Commerce | 10% | £0 | £0 | £0 | £0 | £0 | £56 | £167 | £333 | £556 | £833 | £1,167 | £1,500 |
| Other | 10% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £386 | £1,157 | £2,313 | £3,856 | £5,783 | £8,097 | £10,410 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| CEO - USA | 0% | £6,250 | £6,250 | £6,250 | £6,250 | £6,250 | £7,700 | £8,000 | £8,500 | £9,000 | £9,500 | £10,000 | £10,000 |
| COO - USA | 0% | £0 | £6,250 | £6,250 | £6,250 | £6,250 | £7,700 | £8,000 | £8,500 | £9,000 | £9,500 | £10,000 | £10,000 |
| Vice-Manager Mktg & Adv. - China | 0% | £0 | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 |
| CTO - China | 0% | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| CFO - China | 0% | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 |
| Engineering Staff - USA | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £11,000 | £11,000 | £11,000 | £11,000 |
| Engineering Staff - China | 0% | £2,500 | £3,500 | £4,500 | £4,500 | £6,000 | £6,000 | £7,500 | £7,500 | £7,500 | £7,500 | £9,000 | £9,000 |
| Sales & Advertising Staff - USA | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Sales & Advertising Staff - China | 0% | £0 | £0 | £0 | £0 | £1,600 | £1,200 | £1,600 | £1,600 | £1,600 | £2,000 | £2,000 | £2,400 |
| Customer Service Staff - USA | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Customer Service Staff - China | 0% | £0 | £0 | £0 | £0 | £0 | £800 | £800 | £1,200 | £1,200 | £1,600 | £1,600 | £2,000 |
| Accounting Staff | 0% | £0 | £0 | £0 | £400 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Miscellaneous Staff - USA | 0% | £0 | £0 | £0 | £0 | £0 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Miscellaneous Staff - China | 0% | £0 | £0 | £0 | £700 | £1,400 | £2,100 | £2,100 | £2,100 | £2,100 | £2,100 | £2,100 | £2,100 |
| Total People | 8 | 11 | 14 | 14 | 28 | 32 | 36 | 37 | 39 | 41 | 44 | 46 | |
| Total Payroll | £13,250 | £20,500 | £25,000 | £26,100 | £30,700 | £41,200 | £43,700 | £45,100 | £57,100 | £58,900 | £61,400 | £62,200 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | 5.00% | |
| Long-term Interest Rate | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | 7.00% | |
| Tax Rate | 30.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | 35.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £0 | £0 | £3,856 | £11,567 | £23,133 | £38,556 | £57,833 | £80,967 | £104,100 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £386 | £1,157 | £2,313 | £3,856 | £5,783 | £8,097 | £10,410 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £386 | £1,157 | £2,313 | £3,856 | £5,783 | £8,097 | £10,410 | |
| Gross Margin | £0 | £0 | £0 | £0 | £0 | £3,470 | £10,410 | £20,820 | £34,700 | £52,050 | £72,870 | £93,690 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | 90.00% | |
| Expenses | |||||||||||||
| Payroll | £13,250 | £20,500 | £25,000 | £26,100 | £30,700 | £41,200 | £43,700 | £45,100 | £57,100 | £58,900 | £61,400 | £62,200 | |
| Sales and Marketing and Other Expenses | £0 | £0 | £0 | £10,000 | £61,250 | £161,250 | £161,250 | £161,250 | £161,250 | £161,250 | £161,250 | £161,250 | |
| Depreciation | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Line Charges | 5000000% | £0 | £0 | £0 | £0 | £6,250 | £6,250 | £6,250 | £6,250 | £6,250 | £6,250 | £6,250 | £6,250 |
| Utilities | 1600000% | £0 | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Technology | 20000000% | £0 | £0 | £0 | £0 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 |
| Rent | 3500000% | £0 | £0 | £0 | £3,889 | £3,889 | £3,889 | £3,889 | £3,889 | £3,889 | £3,889 | £3,889 | £3,889 |
| Payroll Taxes | 10% | £1,325 | £2,050 | £2,500 | £2,610 | £3,070 | £4,120 | £4,370 | £4,510 | £5,710 | £5,890 | £6,140 | £6,220 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £14,575 | £22,550 | £27,500 | £42,599 | £132,159 | £243,709 | £246,459 | £247,999 | £261,199 | £263,179 | £265,929 | £266,809 | |
| Profit Before Interest and Taxes | (£14,575) | (£22,550) | (£27,500) | (£42,599) | (£132,159) | (£240,238) | (£236,049) | (£227,179) | (£226,498) | (£211,129) | (£193,059) | (£173,119) | |
| EBITDA | (£14,575) | (£22,550) | (£27,500) | (£42,599) | (£132,159) | (£240,238) | (£236,049) | (£227,179) | (£226,498) | (£211,129) | (£193,059) | (£173,119) | |
| Interest Expense | £0 | £0 | £0 | £0 | £208 | £167 | £125 | £83 | £42 | £0 | £0 | £0 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£14,575) | (£22,550) | (£27,500) | (£42,599) | (£132,367) | (£240,405) | (£236,174) | (£227,263) | (£226,540) | (£211,129) | (£193,059) | (£173,119) | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | -6234.57% | -2041.79% | -982.42% | -587.56% | -365.07% | -238.44% | -166.30% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £0 | £0 | £3,856 | £11,567 | £23,133 | £38,556 | £57,833 | £80,967 | £104,100 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £0 | £0 | £3,856 | £11,567 | £23,133 | £38,556 | £57,833 | £80,967 | £104,100 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £50,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £2,000,000 | £0 | £0 | £2,000,000 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £0 | £0 | £50,000 | £2,003,856 | £11,567 | £23,133 | £2,038,556 | £57,833 | £80,967 | £104,100 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £13,250 | £20,500 | £25,000 | £26,100 | £30,700 | £41,200 | £43,700 | £45,100 | £57,100 | £58,900 | £61,400 | £62,200 | |
| Bill Payments | £44 | £1,349 | £2,065 | £2,967 | £19,338 | £105,047 | £203,094 | £204,082 | £205,386 | £208,065 | £210,148 | £212,705 | |
| Subtotal Spent on Operations | £13,294 | £21,849 | £27,065 | £29,067 | £50,038 | £146,247 | £246,794 | £249,182 | £262,486 | £266,965 | £271,548 | £274,905 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £800,000 | £0 | £0 | £500,000 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £13,294 | £21,849 | £27,065 | £29,067 | £50,038 | £956,247 | £256,794 | £259,182 | £772,486 | £276,965 | £271,548 | £274,905 | |
| Net Cash Flow | (£13,294) | (£21,849) | (£27,065) | (£29,067) | (£38) | £1,047,609 | (£245,227) | (£236,049) | £1,266,070 | (£219,132) | (£190,581) | (£170,805) | |
| Cash Balance | £86,706 | £64,857 | £37,792 | £8,725 | £8,687 | £1,056,296 | £811,069 | £575,020 | £1,841,090 | £1,621,958 | £1,431,378 | £1,260,572 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £100,000 | £86,706 | £64,857 | £37,792 | £8,725 | £8,687 | £1,056,296 | £811,069 | £575,020 | £1,841,090 | £1,621,958 | £1,431,378 | £1,260,572 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £100,000 | £86,706 | £64,857 | £37,792 | £8,725 | £8,687 | £1,056,296 | £811,069 | £575,020 | £1,841,090 | £1,621,958 | £1,431,378 | £1,260,572 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £850,000 | £850,000 | £850,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £850,000 | £850,000 | £850,000 | £1,350,000 | £1,350,000 | £1,350,000 | £1,350,000 |
| Total Assets | £150,000 | £136,706 | £114,857 | £87,792 | £58,725 | £58,687 | £1,906,296 | £1,661,069 | £1,425,020 | £3,191,090 | £2,971,958 | £2,781,378 | £2,610,572 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,281 | £1,982 | £2,417 | £15,949 | £98,278 | £196,292 | £197,239 | £198,452 | £201,063 | £203,060 | £205,538 | £207,852 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £50,000 | £40,000 | £30,000 | £20,000 | £10,000 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £1,281 | £1,982 | £2,417 | £15,949 | £148,278 | £236,292 | £227,239 | £218,452 | £211,063 | £203,060 | £205,538 | £207,852 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £1,281 | £1,982 | £2,417 | £15,949 | £148,278 | £236,292 | £227,239 | £218,452 | £211,063 | £203,060 | £205,538 | £207,852 |
| Paid-in Capital | £435,000 | £435,000 | £435,000 | £435,000 | £435,000 | £435,000 | £2,435,000 | £2,435,000 | £2,435,000 | £4,435,000 | £4,435,000 | £4,435,000 | £4,435,000 |
| Retained Earnings | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) | (£285,000) |
| Earnings | £0 | (£14,575) | (£37,125) | (£64,625) | (£107,224) | (£239,591) | (£479,996) | (£716,170) | (£943,432) | (£1,169,973) | (£1,381,102) | (£1,574,160) | (£1,747,279) |
| Total Capital | £150,000 | £135,425 | £112,875 | £85,375 | £42,776 | (£89,591) | £1,670,004 | £1,433,830 | £1,206,568 | £2,980,027 | £2,768,898 | £2,575,840 | £2,402,721 |
| Total Liabilities and Capital | £150,000 | £136,706 | £114,857 | £87,792 | £58,725 | £58,687 | £1,906,296 | £1,661,069 | £1,425,020 | £3,191,090 | £2,971,958 | £2,781,378 | £2,610,572 |
| Net Worth | £150,000 | £135,425 | £112,875 | £85,375 | £42,776 | (£89,591) | £1,670,004 | £1,433,830 | £1,206,568 | £2,980,027 | £2,768,898 | £2,575,840 | £2,402,721 |