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Italian Renaissance Theme Restaurant Business Plan

Full of Bologna

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Executive Summary

This plan provides detailed investor information and includes the basic strategic business plan necessary for initial establishment and operation of Full of Bologna, A Taste of North Italy restaurant, bar and lounge at the new and exciting Greensward in Niceburb, Stasistate.  The Greensward (a completely funded £58 million project) will open with it's Firedrake Glass School, assorted high-traffic novelty and gift shops and museum traffic of 2,000 people per day in the summer.  Thereafter, the passage of the Gaming Bill in Stasistate Legislature will likely boost traffic to 12,000+ per day. 

A separate plan for The Greensward has been developed by Loess Cairn Commons, LLC and is extensive at 100+ pages.  That plan outlines the business growth, methods, procedures for operation, and infrastructure management.  It also includes letters of support from various governors, states and high-level business leaders.  A third report (100+ pages) supports this business plan as a Complete Appraisal and Self Contained Report, from CVE Gambier Bay Real Estate Services, Inc., and was prepared for Ms. Kitty Morris, Vice President of First Niceburb Bank.

This business is being developed by a dynamic, hard-working team of proven managers.

Full of Bologna focuses on local customers, gambling visitors, and tourist restaurant patrons who have a desire for good food and a fascinating atmosphere.  Niceburb itself is located in between the Warfside and Stasistate Memorial Bridges.  The Greensward (where we will be located) is a creative nautically themed public/private mixed-use development on 25 acres on the Stasistate River in Historic Niceburb, Border County, Stasistate.  The property development will be comprised of seven buildings totaling approximately 191,000 square feet of retail, restaurant, hotel, and office space, including food court and entertainment.

The Greensward is in the Gigametro-Megametro-Jumbometro supersprawl statistical area along the Stasistate River.  The buildings are in Stasistate; the dock and it's ancillary pier with it's 17-foot draft is in development, as the development border is at the low mean water line, a boundary set in the days of original settlement.

The Greensward is easily accessed from both the Interstate and state highways.  There is a population of 3.6 million within a 45-minute drive.  The metro airport, the modernized general aviation airport, a premier helicopter facility, and the Amtrak are all just a short drive away.

The city of Niceburb is in the process of revitalizing.  The city will have much to offer and the people that it draws expect a place where they will get the best of everything.  Full of Bologna restaurant, lounge and dancing will offer a new fine dining concept to the area.  The fun atmosphere, our excellent food and our friendly staff will stand out and make a name in the region.  We will succeed by giving people a combination of excellent and interesting food in an environment that attracts successful people that want to get a little bit more out of life than just the ordinary!

Full of Bologna, A Taste of North Italy will be formed in January in Stasistate, as an LLC corporation under the Laws of Stasistate.  

The dynamic management team responsible for the design, building, development of company policy, and hands-on-management of the daily operations are Fluno Gorgonzola the former Executive Chef to the President of the United States, Estate Manager for the U.S. State Department at Camp David.  In Hawaii, Tokyo, Japan, and Brussels, Belgium Mr. Gogonzola also ran a £51 million per annum budget for a chain of 37 restaurants, with 400+ staff serving 5,000 meals per day for the federal government.  His 30+ years of expertise runs from restaurant management for the first family (small) to hands-on single restaurant operational success (medium hard-core work) to global control of a restaurant chain.

Also included are Tsoutsouros Graviera, Vasto Parmigiano, Jr., Severo Sardo, Forli Taleggio (Landlord and former Manager of the Lowland Heights Golf Club, in Stonestate) and Gimli Kefalotiri.  All of them are seasoned in the restaurant, publicity and/or advertising businesses.  In addition, a team-oriented and customer-focused staff of 26 will support the management team.  Full of Bologna will retain the services of a CPA firm to perform professional company audits, prepare taxes and serve as a business consultant to assist in setting achievable long-range strategic goals.  Payroll will be done in-house as we are already established experts at it, as well as collection and payment of sales and use taxes (both Federal and multi-state regulations and forms).

Establishment of Full of Bologna provides Niceburb, Border County, and the surrounding area quality family food, entertainment and catering services.  It will fit prominently into the Niceburb Greensward project and is listed as building #7 in their business plan and design.  Two other projects are part of The Greensward under Gorgonzola - a restaurant on the river (Jolly Jack-tar Restaurant and Show and a hotel with conference and catering facilities (The Highfalutin Hotel and Spa).  The restaurant is the second Jolly Jack-tar Restaurant and Show (#1 is in Historic Malaria Swamp Village Museum in Cape Flotsom, Stasistate).

Based on the current prices in the restaurant market, Full of Bologna has the potential of high net worth by year four and that is based on very conservative estimates and under-inflated projections.  With good management, a tremendous revenue growth is expected.

The equity for each investor will be based on his or her investment.  An in-depth look can be found in our Business Ratios.

Ways to minimize risk factors to Full of Bologna's success include:

  1. Obtain sufficient capital to build and cover expenses of initial operation.  All investor capital will be held in escrow until the project is totally funded.

  2. Maintain low overhead cost which increases the bottom line profit.  Multi-skilled personnel will be employed, and a continual training program will ensure they deliver consistent, superior service, where customer satisfaction is paramount.

  3. Build a sufficient customer base.  An excellent location has been determined by demographics, and an aggressive marketing program by a full-time employee will ensure desired results.  Especially in working with The Greensward.

  4. Establish community involvement to demonstrate how the business will contribute to a better quality of life.  Community projects using the local bowling center's facilities will be developed to help civic groups obtain their financial goals.  School, church, and other groups will be welcomed for tours of the bowling center.

  5. All payments will be cash or credit card, which eliminates the need for invoicing and collections.

1.1 Objectives

The objectives for Full of Bologna are outlined below:

  1. To create a restaurant whose goal is to exceed customer's expectations.
  2. To increase the number of customers served by at least 20% per year through superior performance and word-of-mouth referrals.
  3. Have a clientele return rate of 60% by end of first year.
  4. Become an established community destination by end of first year for the 3,000,000 people within a 30 minute drive.
  5. Keeping food cost under 35% revenue.
  6. Keeping employee labor cost between 24-29% of revenue.
  7. Establish and maintain a reputation for excellent food and service.
  8. Averaging sales between £1,500,000-2,500,000 per year.
  9. Expand our marketing and advertising in Pennsylvania, Stasistate and New York.

1.2 Keys to Success

The creation of a unique and innovative, 1400s, Italian High Renaissance, fine dining atmosphere will differentiate us from the competition.  The restaurant will stand out from the other restaurants in the area because of the unique design and decor.  Our waiters and waitresses dress will be stunning in period costume.  We will offer a fine dining experience in a cozy atmosphere.  The predicted, 12,000 people per day traffic flow into the casinos, will provide us with serious seating inside and covers per day.

Product quality. Not only great food but great service and atmosphere. 

The menu will appeal to a wide and varied clientele.  It is international with the interesting twist of offering genuine traditional recipes of Bologna and surrounding areas of North Italy.  Of course, we will have all of the American-Italian favorites available as well.  Huge meat balls, massive lasagnas and fresh pasta. 

We will have special theme nights like restaurant nights, local artist's openings, Easter dinners, Columbus Day, Midsummer party, Fourth of July celebration, Labor Day weekend, wine tasting dinners, special ethnic food nights, and smörgåsbords.  All this will attract a varied clientele to Full of Bologna.

Controlling costs at all times without exception.  Due to intense competition, restaurateurs must look for ways to differentiate their place of business in order to achieve and maintain a competitive advantage.  The founders of Full of Bologna realize this.  With its re-development Niceburb needs a place that will fit into the 'new look' of the community that is sophisticated and entertaining.  The fact that no other restaurants in the area have this concept and atmosphere - presents us with a window of opportunity and an entrance into a profitable niche in the market.