Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The speed of our telecommunication system has increased young customers' expectations and demands for products that represent their own cultural statement.
This clothing store business plan details how SmokeJumpers will offer young customers the youth-oriented products and clothing that are popular in large urban areas but not available locally.
The target customer is "Generation Y," age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.
The mission of SmokeJumpers is to offer distinctive youth-oriented fashion and products to our target customers.
Keys to Success
Accessible store where you always find something new that you want.
Excellent vendor relationship that will facilitate quick shipment of orders.
Establish an effective strategy for advertising to our target customers.
Create a store image that our target customers sees as both attractive and trendy.