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Plan Outline
Magazine Journalist Business Plan
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This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| 0% | £500 | £750 | £850 | £1,600 | £2,000 | £2,400 | £2,600 | £2,800 | £3,100 | £2,300 | £1,900 | £1,500 | |
| Web based | 0% | £335 | £503 | £570 | £1,072 | £1,340 | £1,608 | £1,742 | £1,876 | £2,077 | £1,541 | £1,273 | £1,005 |
| Total Sales | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | ||
| Web based | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Steve | 0% | £1,500 | £1,500 | £2,000 | £2,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |
| Total Payroll | £1,500 | £1,500 | £2,000 | £2,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Gross Margin | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Gross Margin % | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |
| Expenses | |||||||||||||
| Payroll | £1,500 | £1,500 | £2,000 | £2,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Account Name | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £83 | £83 | £83 | £83 | £83 | £83 | £83 | £83 | £83 | £83 | £83 | £83 | |
| Rent | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | |
| Utilities | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Insurance | £75 | £75 | £75 | £75 | £75 | £75 | £75 | £75 | £75 | £75 | £75 | £75 | |
| Payroll Taxes | 15% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Travel, trade shows. other expenses | £150 | £800 | £150 | £150 | £250 | £150 | £150 | £150 | £600 | £150 | £100 | £100 | |
| Total Operating Expenses | £2,158 | £2,808 | £2,658 | £2,658 | £3,758 | £3,658 | £3,658 | £3,658 | £4,108 | £3,658 | £3,608 | £3,608 | |
| Profit Before Interest and Taxes | (£1,323) | (£1,556) | (£1,239) | £14 | (£418) | £350 | £684 | £1,018 | £1,069 | £183 | (£435) | (£1,103) | |
| EBITDA | (£1,240) | (£1,473) | (£1,156) | £97 | (£335) | £433 | £767 | £1,101 | £1,152 | £266 | (£352) | (£1,020) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£1,323) | (£1,556) | (£1,239) | £14 | (£418) | £350 | £684 | £1,018 | £1,069 | £183 | (£435) | (£1,103) | |
| Net Profit/Sales | -158.44% | -124.19% | -87.25% | 0.52% | -12.51% | 8.73% | 15.75% | 21.77% | 20.65% | 4.76% | -13.71% | -44.03% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Subtotal Cash from Operations | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £835 | £1,253 | £1,420 | £2,672 | £3,340 | £4,008 | £4,342 | £4,676 | £5,177 | £3,841 | £3,173 | £2,505 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £1,500 | £1,500 | £2,000 | £2,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Bill Payments | £19 | £597 | £1,203 | £575 | £578 | £672 | £575 | £575 | £590 | £1,010 | £573 | £525 | |
| Subtotal Spent on Operations | £1,519 | £2,097 | £3,203 | £2,575 | £3,578 | £3,672 | £3,575 | £3,575 | £3,590 | £4,010 | £3,573 | £3,525 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £1,519 | £2,097 | £3,203 | £2,575 | £3,578 | £3,672 | £3,575 | £3,575 | £3,590 | £4,010 | £3,573 | £3,525 | |
| Net Cash Flow | (£684) | (£844) | (£1,784) | £97 | (£238) | £336 | £767 | £1,101 | £1,587 | (£169) | (£400) | (£1,020) | |
| Cash Balance | £8,516 | £7,672 | £5,888 | £5,985 | £5,747 | £6,083 | £6,850 | £7,951 | £9,538 | £9,369 | £8,969 | £7,949 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £9,200 | £8,516 | £7,672 | £5,888 | £5,985 | £5,747 | £6,083 | £6,850 | £7,951 | £9,538 | £9,369 | £8,969 | £7,949 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £9,200 | £8,516 | £7,672 | £5,888 | £5,985 | £5,747 | £6,083 | £6,850 | £7,951 | £9,538 | £9,369 | £8,969 | £7,949 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Accumulated Depreciation | £0 | £83 | £166 | £249 | £332 | £415 | £498 | £581 | £664 | £747 | £830 | £913 | £996 |
| Total Long-term Assets | £5,000 | £4,917 | £4,834 | £4,751 | £4,668 | £4,585 | £4,502 | £4,419 | £4,336 | £4,253 | £4,170 | £4,087 | £4,004 |
| Total Assets | £14,200 | £13,433 | £12,506 | £10,639 | £10,653 | £10,332 | £10,585 | £11,269 | £12,287 | £13,791 | £13,539 | £13,056 | £11,953 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £556 | £1,184 | £556 | £556 | £653 | £556 | £556 | £556 | £991 | £556 | £508 | £508 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £556 | £1,184 | £556 | £556 | £653 | £556 | £556 | £556 | £991 | £556 | £508 | £508 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £556 | £1,184 | £556 | £556 | £653 | £556 | £556 | £556 | £991 | £556 | £508 | £508 |
| Paid-in Capital | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 |
| Retained Earnings | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) | (£800) |
| Earnings | £0 | (£1,323) | (£2,879) | (£4,117) | (£4,103) | (£4,521) | (£4,171) | (£3,487) | (£2,469) | (£1,400) | (£1,217) | (£1,652) | (£2,755) |
| Total Capital | £14,200 | £12,877 | £11,322 | £10,083 | £10,097 | £9,679 | £10,029 | £10,713 | £11,731 | £12,800 | £12,983 | £12,548 | £11,445 |
| Total Liabilities and Capital | £14,200 | £13,433 | £12,506 | £10,639 | £10,653 | £10,332 | £10,585 | £11,269 | £12,287 | £13,791 | £13,539 | £13,056 | £11,953 |
| Net Worth | £14,200 | £12,877 | £11,322 | £10,083 | £10,097 | £9,679 | £10,029 | £10,713 | £11,731 | £12,800 | £12,983 | £12,548 | £11,445 |