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Plan Outline
Magazine Publisher Business Plan
Group Publishing, Inc.
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Mag Subscript Sales 1 Yr | 0% | 0 | 5,000 | 6,500 | 7,500 | 8,000 | 8,000 | 9,000 | 9,000 | 9,000 | 9,000 | 9,000 | 10,000 |
| Mag Subscript Sales 2 Yr | 0% | 0 | 0 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
| Mag Subscript Whsl | 0% | 2,500 | 3,000 | 3,500 | 4,000 | 4,000 | 4,000 | 4,000 | 4,500 | 5,000 | 5,500 | 5,000 | 5,000 |
| Newsstand Sales Whsl | 0% | 0 | 5,000 | 0 | 7,500 | 0 | 10,000 | 0 | 10,000 | 0 | 12,000 | 0 | 12,000 |
| Ad Revenue Pages | 0% | 0 | 15 | 0 | 15 | 0 | 22 | 0 | 22 | 0 | 22 | 0 | 22 |
| Book Sales--Direct | 0% | 0 | 0 | 0 | 1,500 | 0 | 2,000 | 2,500 | 3,500 | 4,000 | 4,000 | 4,000 | 4,000 |
| Boo Sales--Whsl | 0% | 0 | 0 | 0 | 1,500 | 2,000 | 0 | 1,500 | 0 | 0 | 2,000 | 0 | 0 |
| Booklet Sales--Direct | 0% | 0 | 0 | 0 | 0 | 0 | 1,500 | 1,500 | 2,000 | 2,000 | 2,500 | 2,500 | 2,500 |
| Booklet Sales--Whsl | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 2,500 | 13,015 | 11,000 | 23,015 | 15,000 | 26,522 | 19,500 | 30,022 | 21,000 | 36,022 | 21,500 | 34,522 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Mag Subscript Sales 1 Yr | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | £16.95 | |
| Mag Subscript Sales 2 Yr | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | £29.95 | |
| Mag Subscript Whsl | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | £8.50 | |
| Newsstand Sales Whsl | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | £0.99 | |
| Ad Revenue Pages | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | £2,182.00 | |
| Book Sales--Direct | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | £14.95 | |
| Boo Sales--Whsl | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | £5.98 | |
| Booklet Sales--Direct | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | £7.95 | |
| Booklet Sales--Whsl | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | £3.18 | |
| Sales | |||||||||||||
| Mag Subscript Sales 1 Yr | £0 | £84,750 | £110,175 | £127,125 | £135,600 | £135,600 | £152,550 | £152,550 | £152,550 | £152,550 | £152,550 | £169,500 | |
| Mag Subscript Sales 2 Yr | £0 | £0 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | £29,950 | |
| Mag Subscript Whsl | £21,250 | £25,500 | £29,750 | £34,000 | £34,000 | £34,000 | £34,000 | £38,250 | £42,500 | £46,750 | £42,500 | £42,500 | |
| Newsstand Sales Whsl | £0 | £4,950 | £0 | £7,425 | £0 | £9,900 | £0 | £9,900 | £0 | £11,880 | £0 | £11,880 | |
| Ad Revenue Pages | £0 | £32,730 | £0 | £32,730 | £0 | £48,004 | £0 | £48,004 | £0 | £48,004 | £0 | £48,004 | |
| Book Sales--Direct | £0 | £0 | £0 | £22,425 | £0 | £29,900 | £37,375 | £52,325 | £59,800 | £59,800 | £59,800 | £59,800 | |
| Boo Sales--Whsl | £0 | £0 | £0 | £8,970 | £11,960 | £0 | £8,970 | £0 | £0 | £11,960 | £0 | £0 | |
| Booklet Sales--Direct | £0 | £0 | £0 | £0 | £0 | £11,925 | £11,925 | £15,900 | £15,900 | £19,875 | £19,875 | £19,875 | |
| Booklet Sales--Whsl | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Sales | £21,250 | £147,930 | £169,875 | £262,625 | £211,510 | £299,279 | £274,770 | £346,879 | £300,700 | £380,769 | £304,675 | £381,509 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Mag Subscript Sales 1 Yr | 0.00% | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 |
| Mag Subscript Sales 2 Yr | 0.00% | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 | £4.80 |
| Mag Subscript Whsl | 0.00% | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 | £2.40 |
| Newsstand Sales Whsl | 0.00% | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 |
| Ad Revenue Pages | 0.00% | £637.00 | £637.00 | £637.00 | £637.00 | £763.00 | £763.00 | £763.00 | £763.00 | £916.00 | £916.00 | £916.00 | £916.00 |
| Book Sales--Direct | 0.00% | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 |
| Boo Sales--Whsl | 0.00% | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 | £2.99 |
| Booklet Sales--Direct | 0.00% | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 |
| Booklet Sales--Whsl | 0.00% | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 | £1.59 |
| Direct Cost of Sales | |||||||||||||
| Mag Subscript Sales 1 Yr | £0 | £12,000 | £15,600 | £18,000 | £19,200 | £19,200 | £21,600 | £21,600 | £21,600 | £21,600 | £21,600 | £24,000 | |
| Mag Subscript Sales 2 Yr | £0 | £0 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | £4,800 | |
| Mag Subscript Whsl | £6,000 | £7,200 | £8,400 | £9,600 | £9,600 | £9,600 | £9,600 | £10,800 | £12,000 | £13,200 | £12,000 | £12,000 | |
| Newsstand Sales Whsl | £0 | £2,000 | £0 | £3,000 | £0 | £4,000 | £0 | £4,000 | £0 | £4,800 | £0 | £4,800 | |
| Ad Revenue Pages | £0 | £9,555 | £0 | £9,555 | £0 | £16,786 | £0 | £16,786 | £0 | £20,152 | £0 | £20,152 | |
| Book Sales--Direct | £0 | £0 | £0 | £4,485 | £0 | £5,980 | £7,475 | £10,465 | £11,960 | £11,960 | £11,960 | £11,960 | |
| Boo Sales--Whsl | £0 | £0 | £0 | £4,485 | £5,980 | £0 | £4,485 | £0 | £0 | £5,980 | £0 | £0 | |
| Booklet Sales--Direct | £0 | £0 | £0 | £0 | £0 | £2,385 | £2,385 | £3,180 | £3,180 | £3,975 | £3,975 | £3,975 | |
| Booklet Sales--Whsl | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £6,000 | £30,755 | £28,800 | £53,925 | £39,580 | £62,751 | £50,345 | £71,631 | £53,540 | £86,467 | £54,335 | £81,687 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| Name or Title or Group | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Name or Title or Group | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales and Marketing Personnel | |||||||||||||
| Ad Sales Mgr. | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Subscription Mgr. | £0 | £0 | £0 | £0 | £0 | £0 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | |
| Subtotal | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £5,500 | £5,500 | £5,500 | £5,500 | £5,500 | £5,500 | |
| General and Administrative Personnel | |||||||||||||
| Red Brushwielder, CEO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Ochre & Sienna Burnt, Exec. Editors | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | |
| John Crimson, CFO | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Exec. Asst. | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Timothy Clark, VP Corp. Dev. | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Subtotal | £11,900 | £11,900 | £11,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | |
| Other Personnel | |||||||||||||
| Art Director | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | £4,400 | |
| Freelance Artist | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Bookkeeper | £450 | £450 | £450 | £450 | £450 | £450 | £450 | £450 | £450 | £450 | £450 | £450 | |
| Subtotal | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | |
| Total People | 8 | 8 | 8 | 8 | 9 | 9 | 10 | 10 | 10 | 10 | 10 | 10 | |
| Total Payroll | £20,250 | £20,250 | £20,250 | £22,250 | £22,250 | £22,250 | £24,750 | £24,750 | £24,750 | £24,750 | £24,750 | £24,750 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £21,250 | £147,930 | £169,875 | £262,625 | £211,510 | £299,279 | £274,770 | £346,879 | £300,700 | £380,769 | £304,675 | £381,509 | |
| Direct Cost of Sales | £6,000 | £30,755 | £28,800 | £53,925 | £39,580 | £62,751 | £50,345 | £71,631 | £53,540 | £86,467 | £54,335 | £81,687 | |
| Production Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Author's Royalties: 15% | £0 | £0 | £0 | £4,709 | £1,794 | £6,274 | £8,741 | £10,234 | £11,355 | £13,745 | £11,951 | £11,951 | |
| Total Cost of Sales | £6,000 | £30,755 | £28,800 | £58,634 | £41,374 | £69,025 | £59,086 | £81,865 | £64,895 | £100,212 | £66,286 | £93,638 | |
| Gross Margin | £15,250 | £117,175 | £141,075 | £203,991 | £170,136 | £230,254 | £215,685 | £265,014 | £235,805 | £280,557 | £238,389 | £287,871 | |
| Gross Margin % | 71.76% | 79.21% | 83.05% | 77.67% | 80.44% | 76.94% | 78.50% | 76.40% | 78.42% | 73.68% | 78.24% | 75.46% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £5,500 | £5,500 | £5,500 | £5,500 | £5,500 | £5,500 | |
| Advertising/Promotion | £3,000 | £38,724 | £3,000 | £38,724 | £3,000 | £62,947 | £4,800 | £62,947 | £4,800 | £79,717 | £4,800 | £79,717 | |
| Travel | £500 | £500 | £500 | £500 | £500 | £500 | £750 | £750 | £750 | £750 | £750 | £750 | |
| Entertainment & Meals | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Miscellaneous | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Total Sales and Marketing Expenses | £7,700 | £43,424 | £7,700 | £43,424 | £7,700 | £67,647 | £12,250 | £70,397 | £12,250 | £87,167 | £12,250 | £87,167 | |
| Sales and Marketing % | 36.24% | 29.35% | 4.53% | 16.53% | 3.64% | 22.60% | 4.46% | 20.29% | 4.07% | 22.89% | 4.02% | 22.85% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £11,900 | £11,900 | £11,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | £13,900 | |
| Marketing/Promotion | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £850 | £850 | £850 | £850 | £850 | £850 | £850 | £850 | £850 | £850 | £850 | £850 | |
| Telephone | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | |
| Postage | £300 | £13,950 | £300 | £13,950 | £300 | £23,250 | £300 | £23,250 | £300 | £31,000 | £300 | £31,000 | |
| Rent | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | |
| Utilities | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | |
| Insurance | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Payroll Taxes | 20% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £17,900 | £31,550 | £17,900 | £33,550 | £19,900 | £42,850 | £19,900 | £42,850 | £19,900 | £50,600 | £19,900 | £50,600 | |
| General and Administrative % | 84.24% | 21.33% | 10.54% | 12.77% | 9.41% | 14.32% | 7.24% | 12.35% | 6.62% | 13.29% | 6.53% | 13.26% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | £5,350 | |
| Other % | 25.18% | 3.62% | 3.15% | 2.04% | 2.53% | 1.79% | 1.95% | 1.54% | 1.78% | 1.41% | 1.76% | 1.40% | |
| Total Operating Expenses | £30,950 | £80,324 | £30,950 | £82,324 | £32,950 | £115,847 | £37,500 | £118,597 | £37,500 | £143,117 | £37,500 | £143,117 | |
| Profit Before Interest and Taxes | (£15,700) | £36,851 | £110,125 | £121,667 | £137,186 | £114,407 | £178,185 | £146,417 | £198,305 | £137,440 | £200,889 | £144,754 | |
| EBITDA | (£15,700) | £36,851 | £110,125 | £121,667 | £137,186 | £114,407 | £178,185 | £146,417 | £198,305 | £137,440 | £200,889 | £144,754 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | (£4,710) | £11,055 | £33,038 | £36,500 | £41,156 | £34,322 | £53,455 | £43,925 | £59,492 | £41,232 | £60,267 | £43,426 | |
| Net Profit | (£10,990) | £25,796 | £77,088 | £85,167 | £96,030 | £80,085 | £124,729 | £102,492 | £138,814 | £96,208 | £140,622 | £101,328 | |
| Net Profit/Sales | -51.72% | 17.44% | 45.38% | 32.43% | 45.40% | 26.76% | 45.39% | 29.55% | 46.16% | 25.27% | 46.15% | 26.56% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £19,125 | £133,137 | £152,888 | £236,363 | £190,359 | £269,351 | £247,293 | £312,191 | £270,630 | £342,692 | £274,208 | £343,358 | |
| Cash from Receivables | £0 | £71 | £2,547 | £14,866 | £17,297 | £26,092 | £21,444 | £29,846 | £27,717 | £34,534 | £30,337 | £37,823 | |
| Subtotal Cash from Operations | £19,125 | £133,208 | £155,435 | £251,229 | £207,656 | £295,443 | £268,737 | £342,037 | £298,347 | £377,226 | £304,544 | £381,181 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £19,125 | £133,208 | £155,435 | £251,229 | £207,656 | £295,443 | £268,737 | £342,037 | £298,347 | £377,226 | £304,544 | £381,181 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £20,250 | £20,250 | £20,250 | £22,250 | £22,250 | £22,250 | £24,750 | £24,750 | £24,750 | £24,750 | £24,750 | £24,750 | |
| Bill Payments | £620 | £22,274 | £127,157 | £74,136 | £179,333 | £82,283 | £218,739 | £116,024 | £238,858 | £123,196 | £289,628 | £110,010 | |
| Subtotal Spent on Operations | £20,870 | £42,524 | £147,407 | £96,386 | £201,583 | £104,533 | £243,489 | £140,774 | £263,608 | £147,946 | £314,378 | £134,760 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £20,870 | £42,524 | £147,407 | £96,386 | £201,583 | £104,533 | £243,489 | £140,774 | £263,608 | £147,946 | £314,378 | £134,760 | |
| Net Cash Flow | (£1,745) | £90,684 | £8,028 | £154,843 | £6,073 | £190,910 | £25,247 | £201,263 | £34,740 | £229,280 | (£9,834) | £246,422 | |
| Cash Balance | £65,255 | £155,939 | £163,967 | £318,810 | £324,883 | £515,793 | £541,040 | £742,303 | £777,043 | £1,006,323 | £996,489 | £1,242,910 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £67,000 | £65,255 | £155,939 | £163,967 | £318,810 | £324,883 | £515,793 | £541,040 | £742,303 | £777,043 | £1,006,323 | £996,489 | £1,242,910 |
| Accounts Receivable | £0 | £2,125 | £16,847 | £31,287 | £42,684 | £46,538 | £50,374 | £56,407 | £61,249 | £63,602 | £67,145 | £67,275 | £67,603 |
| Inventory | £0 | £6,600 | £33,831 | £31,680 | £59,318 | £43,538 | £69,026 | £55,380 | £78,794 | £58,894 | £95,114 | £59,769 | £89,856 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £67,000 | £73,980 | £206,617 | £226,934 | £420,811 | £414,959 | £635,193 | £652,827 | £882,346 | £899,538 | £1,168,581 | £1,123,532 | £1,400,369 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £67,000 | £73,980 | £206,617 | £226,934 | £420,811 | £414,959 | £635,193 | £652,827 | £882,346 | £899,538 | £1,168,581 | £1,123,532 | £1,400,369 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £17,970 | £124,811 | £68,041 | £176,751 | £74,869 | £215,018 | £107,923 | £234,950 | £113,329 | £286,163 | £100,492 | £276,001 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £17,970 | £124,811 | £68,041 | £176,751 | £74,869 | £215,018 | £107,923 | £234,950 | £113,329 | £286,163 | £100,492 | £276,001 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £17,970 | £124,811 | £68,041 | £176,751 | £74,869 | £215,018 | £107,923 | £234,950 | £113,329 | £286,163 | £100,492 | £276,001 |
| Paid-in Capital | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 | £150,000 |
| Retained Earnings | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) | (£83,000) |
| Earnings | £0 | (£10,990) | £14,806 | £91,893 | £177,060 | £273,090 | £353,175 | £477,904 | £580,396 | £719,210 | £815,418 | £956,040 | £1,057,368 |
| Total Capital | £67,000 | £56,010 | £81,806 | £158,893 | £244,060 | £340,090 | £420,175 | £544,904 | £647,396 | £786,210 | £882,418 | £1,023,040 | £1,124,368 |
| Total Liabilities and Capital | £67,000 | £73,980 | £206,617 | £226,934 | £420,811 | £414,959 | £635,193 | £652,827 | £882,346 | £899,538 | £1,168,581 | £1,123,532 | £1,400,369 |
| Net Worth | £67,000 | £56,010 | £81,806 | £158,893 | £244,060 | £340,090 | £420,175 | £544,904 | £647,396 | £786,210 | £882,418 | £1,023,040 | £1,124,367 |