Click here to buy now or call 0845 351 9924
Plan Outline
Marketing Strategy Business Plan
Cambridge Strategy Group
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Consulting Projects | 0% | £0 | £0 | £0 | £1,500 | £1,500 | £1,500 | £3,000 | £3,000 | £3,000 | £1,500 | £1,500 | £1,500 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £0 | £0 | £0 | £1,500 | £1,500 | £1,500 | £3,000 | £3,000 | £3,000 | £1,500 | £1,500 | £1,500 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Consulting Projects | £0 | £0 | £0 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| John Gordon | 0% | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Todd Kuczaj | 0% | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Ben Cordell | 0% | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Office Manager | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Consultants | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £1,500 | £1,500 | £1,500 | £3,000 | £3,000 | £3,000 | £1,500 | £1,500 | £1,500 | |
| Direct Cost of Sales | £0 | £0 | £0 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | |
| Other Production Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | £260 | |
| Gross Margin | £0 | £0 | £0 | £1,240 | £1,240 | £1,240 | £2,740 | £2,740 | £2,740 | £1,240 | £1,240 | £1,240 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | 82.67% | 82.67% | 82.67% | 91.33% | 91.33% | 91.33% | 82.67% | 82.67% | 82.67% | |
| Expenses | |||||||||||||
| Payroll | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| Sales and Marketing and Other Expenses | £175 | £175 | £177 | £174 | £174 | £176 | £174 | £174 | £176 | £174 | £174 | £176 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £65 | £65 | £67 | £78 | £78 | £78 | £78 | £78 | £78 | £78 | £78 | £78 | |
| Insurance | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 | £1,125 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £8,965 | £8,965 | £8,969 | £8,977 | £8,977 | £8,979 | £8,977 | £8,977 | £8,979 | £8,977 | £8,977 | £8,979 | |
| Profit Before Interest and Taxes | (£8,965) | (£8,965) | (£8,969) | (£7,737) | (£7,737) | (£7,739) | (£6,237) | (£6,237) | (£6,239) | (£7,737) | (£7,737) | (£7,739) | |
| EBITDA | (£8,965) | (£8,965) | (£8,969) | (£7,737) | (£7,737) | (£7,739) | (£6,237) | (£6,237) | (£6,239) | (£7,737) | (£7,737) | (£7,739) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£8,965) | (£8,965) | (£8,969) | (£7,737) | (£7,737) | (£7,739) | (£6,237) | (£6,237) | (£6,239) | (£7,737) | (£7,737) | (£7,739) | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | -515.80% | -515.80% | -515.93% | -207.90% | -207.90% | -207.97% | -515.80% | -515.80% | -515.93% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £375 | £375 | £375 | £750 | £750 | £750 | £375 | £375 | £375 | |
| Cash from Receivables | £0 | £0 | £0 | £0 | £38 | £1,125 | £1,125 | £1,163 | £2,250 | £2,250 | £2,213 | £1,125 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £375 | £413 | £1,500 | £1,875 | £1,913 | £3,000 | £2,625 | £2,588 | £1,500 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £0 | £375 | £413 | £1,500 | £1,875 | £1,913 | £3,000 | £2,625 | £2,588 | £1,500 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| Bill Payments | £549 | £1,465 | £1,465 | £1,478 | £1,737 | £1,737 | £1,739 | £1,737 | £1,737 | £1,739 | £1,737 | £1,737 | |
| Subtotal Spent on Operations | £8,049 | £8,965 | £8,965 | £8,978 | £9,237 | £9,237 | £9,239 | £9,237 | £9,237 | £9,239 | £9,237 | £9,237 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £8,049 | £8,965 | £8,965 | £8,978 | £9,237 | £9,237 | £9,239 | £9,237 | £9,237 | £9,239 | £9,237 | £9,237 | |
| Net Cash Flow | (£8,049) | (£8,965) | (£8,965) | (£8,603) | (£8,825) | (£7,737) | (£7,364) | (£7,325) | (£6,237) | (£6,614) | (£6,650) | (£7,737) | |
| Cash Balance | £99,801 | £90,836 | £81,871 | £73,268 | £64,444 | £56,707 | £49,343 | £42,018 | £35,781 | £29,167 | £22,518 | £14,781 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £107,850 | £99,801 | £90,836 | £81,871 | £73,268 | £64,444 | £56,707 | £49,343 | £42,018 | £35,781 | £29,167 | £22,518 | £14,781 |
| Accounts Receivable | £0 | £0 | £0 | £0 | £1,125 | £2,213 | £2,213 | £3,338 | £4,425 | £4,425 | £3,300 | £2,213 | £2,213 |
| Other Current Assets | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Total Current Assets | £110,850 | £102,801 | £93,836 | £84,871 | £77,393 | £69,656 | £61,919 | £55,680 | £49,443 | £43,206 | £35,467 | £27,730 | £19,993 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £110,850 | £102,801 | £93,836 | £84,871 | £77,393 | £69,656 | £61,919 | £55,680 | £49,443 | £43,206 | £35,467 | £27,730 | £19,993 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £500 | £1,416 | £1,416 | £1,420 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £500 | £1,416 | £1,416 | £1,420 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £500 | £1,416 | £1,416 | £1,420 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 | £1,679 | £1,679 | £1,681 |
| Paid-in Capital | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 | £115,000 |
| Retained Earnings | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) | (£4,650) |
| Earnings | £0 | (£8,965) | (£17,930) | (£26,899) | (£34,636) | (£42,373) | (£50,112) | (£56,349) | (£62,586) | (£68,825) | (£76,562) | (£84,299) | (£92,038) |
| Total Capital | £110,350 | £101,385 | £92,420 | £83,451 | £75,714 | £67,977 | £60,238 | £54,001 | £47,764 | £41,525 | £33,788 | £26,051 | £18,312 |
| Total Liabilities and Capital | £110,850 | £102,801 | £93,836 | £84,871 | £77,393 | £69,656 | £61,919 | £55,680 | £49,443 | £43,206 | £35,467 | £27,730 | £19,993 |
| Net Worth | £110,350 | £101,385 | £92,420 | £83,451 | £75,714 | £67,977 | £60,238 | £54,001 | £47,764 | £41,525 | £33,788 | £26,051 | £18,312 |