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Membership Social Events Business Plan

Gastronome Gander's Gatherings

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Executive Summary

Gastronome Gander's Gatherings, Inc. is a new small business aimed at providing social functions to professional single adults, our members in the greater Gourmandeville area. The functions tend to be focused around food. The events are held in other business establishments and may be indoors or out depending on the type of event. The events may range from sit-down dinners, to wine tastings, to cooking classes, and may include trips. One major difference between Gastronome Gander's Gatherings and other singles groups is that ours is a social group, with no match-making or other related dating pressures. Gastronome Gander's Gatherings was started near the end of last year and expects to kick off events in early in Year 1 and to have three events per month by the end of this year.

The Market
Gastronome Gander's Gatherings will target a distinct market segment of the population; single people in their late twenties to late fifties in age. In addition, we are marketing three geographical areas, Gourmandeville, the South Downes, and Washbourne. Gastronome Gander's Gatherings events must be well run, upscale, and appealing to the members.

Key to Success
Gastronome Gander's Gatherings has identified four keys to success, which will be closely monitored. The first is to provide excellent quality events. The second is to develop and keep a good reputation through customer service and integrity with other business establishments. Third, we will provide a variety of events to meet member expectations. Lastly, our events will be upscale, relaxing environments, without match-making pressures.

Gastronome Gander's Gatherings is owned and operated by Trencherman Gander. Trencherman is college educated, has run a consulting business in the past, lives in Gourmandeville, and has a good knowledge of food, wine, cooking, and travel.

In addition to Trencherman, a professional team of consultants and professional people experienced with a similar membership dinner group, Restaurant Raconteurs of Cookeston, include an attorney, an accountant, a Web Master, a writer/marketing specialist, and the president of Restaurant Raconteurs of Cookeston.

Gastronome Gander's Gatherings has made conservative forecastes of gross revenue for the three years of this plan. Our expected net profit margins for years two and three will be 16 and 32 percent, respectively. Gastronome Gander's Gatherings is an exciting alternative to other similar companies and we expect to leverage our unique difference into a sustainable company.

1.1 Objectives

  • Become Gourmandeville's and Washbourne's premier singles social group.
  • Achieve a customer satisfaction rate of 80 percent (i.e., membership renewal).
  • To have a growth rate of 20 new members per month.
  • Achieve gross revenues of £25,000 during the twelve months after the initial kick-off event.

1.2 Mission

Mission Statement: Gastronome Gander's Gatherings, Inc.'s mission is to provide the best social events for single people without matchmaking hassles. This goal will be achieved through reasonable pricing, outstanding customer service, and predictive/consistent services.

1.3 Keys to Success

  • Our commitment to providing excellent quality events, including great food and beverages, at all times.
  • Maintaining a reputable and untarnished reputation in the community.
  • Providing popular and wide-ranging entertainment activities.
  • The creation of a unique, innovative, upscale atmosphere that will create an environment that won't intimidate a person during their initial event meeting.