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Microbrew Bar Business Plan

The Bottlecap

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Management Summary

The Bottlecap is owned and operated by Dashiell Lavine and Tyler Vogel. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners and the one manager to make all of the major management decisions in addition to monitoring all other business activities.

6.1 Management Team

Specific details are omitted in this sample plan. Biographies and resumes have not been included for privacy purposes.

6.2 Personnel Plan

The staff will consist of six part-time employees working twenty hours a week at £6.50 per hour. In addition, a manager who oversees daily operations will be employed to work forty hours a week at £10.00 per hour. Dashiell Lavine and Tyler Vogel will help with management decisions and will run the back end of the business, which includes the website and administrative duties. Two of the private investors, Bob Adler and Joe Smith, will not be included in management decisions. This will allow disputes to be solved with less hassle. Because of these characteristics, there are fewer coordination problems seen at The Bottlecap than are common within larger organizational chains. This strategy will enable The Bottlecap to react quickly to changes in the market.

Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Manager £19,680 £19,980 £20,664
Part-Time Employee 1 £6,396 £6,596 £6,796
Part-Time Employee 2 £6,396 £6,596 £6,796
Part-Time Employee 3 £6,396 £6,596 £6,796
Part-Time Employee 4 £6,396 £6,596 £6,796
Part-Time Employee 5 £6,396 £6,596 £6,796
Part-Time Employee 6 £6,396 £6,596 £6,796
Other £0 £6,596 £6,796
Subtotal £58,056 £66,152 £68,236
Sales and Marketing Personnel
Name or title £0 £0 £0
Other £0 £0 £0
Subtotal £0 £0 £0
General and Administrative Personnel
Dashiell Lavine (Part-Owner) £24,000 £25,000 £26,000
Tyler Vogel (Part-Owner) £24,000 £25,000 £26,000
Other £0 £0 £0
Subtotal £48,000 £50,000 £52,000
Other Personnel
Name or title £0 £0 £0
Other £0 £0 £0
Subtotal £0 £0 £0
Total People 0 0 0
Total Payroll £106,056 £116,152 £120,236
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Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Manager £19,680 £19,980 £20,664
Part-Time Employee 1 £6,396 £6,596 £6,796
Part-Time Employee 2 £6,396 £6,596 £6,796
Part-Time Employee 3 £6,396 £6,596 £6,796
Part-Time Employee 4 £6,396 £6,596 £6,796
Part-Time Employee 5 £6,396 £6,596 £6,796
Part-Time Employee 6 £6,396 £6,596 £6,796
Other £0 £6,596 £6,796
Subtotal £58,056 £66,152 £68,236
Sales and Marketing Personnel
Name or title £0 £0 £0
Other £0 £0 £0
Subtotal £0 £0 £0
General and Administrative Personnel
Dashiell Lavine (Part-Owner) £24,000 £25,000 £26,000
Tyler Vogel (Part-Owner) £24,000 £25,000 £26,000
Other £0 £0 £0
Subtotal £48,000 £50,000 £52,000
Other Personnel
Name or title £0 £0 £0
Other £0 £0 £0
Subtotal £0 £0 £0
Total People 0 0 0
Total Payroll £106,056 £116,152 £120,236