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Plan Outline
Microbrewery Business Plan
Martin Cove Brewing Company
This sample business plan can be edited directly in Business Plan Pro software.
Management Summary
The following is the management summary for Martin Cove Brewing Company:
- John Wilson will manage the bottling and shipping operation.
- Brewmasters Bob Taft and Jeffery Calson will manage the brewing process.
- Felix Henderson will manage marketing and sales.
6.1 Personnel Plan
Martin Cove Brewing Company's personnel plan is as follows:
- Bottling and shipping manager;
- Brewing managers (2);
- Marketing/sales manager;
- Bottling staff (4);
- Shipping staff (3).
| Personnel Plan | |||
| FY 2003 | FY 2004 | FY 2005 | |
| Bottling and Shipping Mgr | £48,000 | £50,000 | £52,000 |
| Brewing Mgrs (2) | £96,000 | £100,000 | £104,000 |
| Marketing and Sales Mgr | £48,000 | £50,000 | £52,000 |
| Bottling Staff | £108,000 | £112,000 | £116,000 |
| Shipping Staff | £72,000 | £75,000 | £78,000 |
| Total People | 11 | 11 | 11 |
| Total Payroll | £372,000 | £387,000 | £402,000 |