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Organic Restaurant Business Plan

Studio67

This sample business plan can be edited directly in Business Plan Pro software.

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Strategy and Implementation Summary

Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet.  Implementation isn't simple, but that's in the doing of it, not in the plan.

Competitive Edge

Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy.

Sales Strategy

As the table shows, we intend to deliver sales of about £350K in the first year, and to double that by the third year of the plan.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500
Unit Prices Year 1 Year 2 Year 3
Meals £15.00 £15.00 £15.00
Drinks £2.00 £2.00 £2.00
Other £10.00 £10.00 £10.00
Sales
Meals £342,330 £525,000 £675,000
Drinks £22,830 £35,000 £45,000
Other £2,400 £5,000 £10,000
Total Sales £367,560 £565,000 £730,000
Direct Unit Costs Year 1 Year 2 Year 3
Meals £2.00 £2.00 £2.00
Drinks £0.50 £0.50 £0.50
Other £1.00 £1.00 £1.00
Direct Cost of Sales
Meals £45,644 £70,000 £90,000
Drinks £5,708 £8,750 £11,250
Other £240 £500 £1,000
Subtotal Direct Cost of Sales £51,592 £79,250 £102,250
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Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500
Unit Prices Year 1 Year 2 Year 3
Meals £15.00 £15.00 £15.00
Drinks £2.00 £2.00 £2.00
Other £10.00 £10.00 £10.00
Sales
Meals £342,330 £525,000 £675,000
Drinks £22,830 £35,000 £45,000
Other £2,400 £5,000 £10,000
Total Sales £367,560 £565,000 £730,000
Direct Unit Costs Year 1 Year 2 Year 3
Meals £2.00 £2.00 £2.00
Drinks £0.50 £0.50 £0.50
Other £1.00 £1.00 £1.00
Direct Cost of Sales
Meals £45,644 £70,000 £90,000
Drinks £5,708 £8,750 £11,250
Other £240 £500 £1,000
Subtotal Direct Cost of Sales £51,592 £79,250 £102,250