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Plan Outline
Organic Restaurant Business Plan
Studio67
This sample business plan can be edited directly in Business Plan Pro software.
Strategy and Implementation Summary
Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan.
Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy.
Sales Strategy
As the table shows, we intend to deliver sales of about £350K in the first year, and to double that by the third year of the plan.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Unit Sales | |||
| Meals | 22,822 | 35,000 | 45,000 |
| Drinks | 11,415 | 17,500 | 22,500 |
| Other | 240 | 500 | 1,000 |
| Total Unit Sales | 34,477 | 53,000 | 68,500 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Meals | £15.00 | £15.00 | £15.00 |
| Drinks | £2.00 | £2.00 | £2.00 |
| Other | £10.00 | £10.00 | £10.00 |
| Sales | |||
| Meals | £342,330 | £525,000 | £675,000 |
| Drinks | £22,830 | £35,000 | £45,000 |
| Other | £2,400 | £5,000 | £10,000 |
| Total Sales | £367,560 | £565,000 | £730,000 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Meals | £2.00 | £2.00 | £2.00 |
| Drinks | £0.50 | £0.50 | £0.50 |
| Other | £1.00 | £1.00 | £1.00 |
| Direct Cost of Sales | |||
| Meals | £45,644 | £70,000 | £90,000 |
| Drinks | £5,708 | £8,750 | £11,250 |
| Other | £240 | £500 | £1,000 |
| Subtotal Direct Cost of Sales | £51,592 | £79,250 | £102,250 |