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Plan Outline
Packaging and Shipping Business Plan
AuctionShipper
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| New Users | 0% | £0 | £1,208 | £1,964 | £2,305 | £2,941 | £3,512 | £3,593 | £3,756 | £3,865 | £4,113 | £4,328 | £4,910 |
| Advanced | 0% | £0 | £2,323 | £3,776 | £4,432 | £5,656 | £6,754 | £6,909 | £7,223 | £7,432 | £7,909 | £8,323 | £9,443 |
| Others | 0% | £0 | £465 | £755 | £886 | £1,131 | £1,351 | £1,382 | £1,445 | £1,486 | £1,582 | £1,665 | £1,889 |
| Total Sales | £0 | £3,996 | £6,495 | £7,623 | £9,728 | £11,617 | £11,883 | £12,424 | £12,783 | £13,603 | £14,316 | £16,242 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| New Users | £0 | £604 | £982 | £1,152 | £1,471 | £1,756 | £1,796 | £1,878 | £1,932 | £2,056 | £2,164 | £2,455 | |
| Advanced | £0 | £1,998 | £3,247 | £3,812 | £4,864 | £5,808 | £5,942 | £6,212 | £6,392 | £6,802 | £7,158 | £8,121 | |
| Others | £0 | £232 | £378 | £443 | £566 | £675 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £2,834 | £4,607 | £5,407 | £6,901 | £8,239 | £7,738 | £8,090 | £8,324 | £8,858 | £9,322 | £10,576 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| John | 0% | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 |
| Part time employees | 0% | £0 | £0 | £0 | £1,500 | £1,500 | £1,500 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Total People | 1 | 1 | 1 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | £2,500 | £2,500 | £2,500 | £4,000 | £4,000 | £4,000 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £3,996 | £6,495 | £7,623 | £9,728 | £11,617 | £11,883 | £12,424 | £12,783 | £13,603 | £14,316 | £16,242 | |
| Direct Cost of Sales | £0 | £2,834 | £4,607 | £5,407 | £6,901 | £8,239 | £7,738 | £8,090 | £8,324 | £8,858 | £9,322 | £10,576 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £2,834 | £4,607 | £5,407 | £6,901 | £8,239 | £7,738 | £8,090 | £8,324 | £8,858 | £9,322 | £10,576 | |
| Gross Margin | £0 | £1,162 | £1,888 | £2,216 | £2,828 | £3,377 | £4,145 | £4,334 | £4,459 | £4,745 | £4,994 | £5,666 | |
| Gross Margin % | 0.00% | 29.08% | 29.06% | 29.07% | 29.07% | 29.07% | 34.88% | 34.88% | 34.88% | 34.88% | 34.88% | 34.88% | |
| Expenses | |||||||||||||
| Payroll | £2,500 | £2,500 | £2,500 | £4,000 | £4,000 | £4,000 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| Sales and Marketing and Other Expenses | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Depreciation | £67 | £67 | £67 | £67 | £67 | £67 | £67 | £67 | £67 | £67 | £67 | £67 | |
| Rent | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | |
| Utilities | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | |
| Insurance | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | |
| Payroll Taxes | 15% | £375 | £375 | £375 | £600 | £600 | £600 | £675 | £675 | £675 | £675 | £675 | £675 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £4,142 | £4,142 | £4,142 | £5,867 | £5,867 | £5,867 | £6,442 | £6,442 | £6,442 | £6,442 | £6,442 | £6,442 | |
| Profit Before Interest and Taxes | (£4,142) | (£2,980) | (£2,254) | (£3,650) | (£3,039) | (£2,489) | (£2,296) | (£2,108) | (£1,982) | (£1,696) | (£1,448) | (£776) | |
| EBITDA | (£4,075) | (£2,913) | (£2,187) | (£3,584) | (£2,972) | (£2,423) | (£2,230) | (£2,041) | (£1,916) | (£1,630) | (£1,381) | (£709) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£4,142) | (£2,980) | (£2,254) | (£3,650) | (£3,039) | (£2,489) | (£2,296) | (£2,108) | (£1,982) | (£1,696) | (£1,448) | (£776) | |
| Net Profit/Sales | 0.00% | -74.58% | -34.71% | -47.89% | -31.24% | -21.43% | -19.32% | -16.97% | -15.51% | -12.47% | -10.11% | -4.78% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £3,996 | £6,495 | £7,623 | £9,728 | £11,617 | £11,883 | £12,424 | £12,783 | £13,603 | £14,316 | £16,242 | |
| Subtotal Cash from Operations | £0 | £3,996 | £6,495 | £7,623 | £9,728 | £11,617 | £11,883 | £12,424 | £12,783 | £13,603 | £14,316 | £16,242 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £3,996 | £6,495 | £7,623 | £9,728 | £11,617 | £11,883 | £12,424 | £12,783 | £13,603 | £14,316 | £16,242 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £2,500 | £2,500 | £2,500 | £4,000 | £4,000 | £4,000 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| Bill Payments | £53 | £1,669 | £4,468 | £6,216 | £7,257 | £8,745 | £10,025 | £9,625 | £9,973 | £10,217 | £10,749 | £11,239 | |
| Subtotal Spent on Operations | £2,553 | £4,169 | £6,968 | £10,216 | £11,257 | £12,745 | £14,525 | £14,125 | £14,473 | £14,717 | £15,249 | £15,739 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £2,553 | £4,169 | £6,968 | £10,216 | £11,257 | £12,745 | £14,525 | £14,125 | £14,473 | £14,717 | £15,249 | £15,739 | |
| Net Cash Flow | (£2,553) | (£174) | (£473) | (£2,593) | (£1,528) | (£1,128) | (£2,642) | (£1,701) | (£1,690) | (£1,113) | (£933) | £503 | |
| Cash Balance | £57,173 | £56,999 | £56,525 | £53,932 | £52,404 | £51,275 | £48,634 | £46,932 | £45,243 | £44,130 | £43,197 | £43,700 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £59,725 | £57,173 | £56,999 | £56,525 | £53,932 | £52,404 | £51,275 | £48,634 | £46,932 | £45,243 | £44,130 | £43,197 | £43,700 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £59,725 | £57,173 | £56,999 | £56,525 | £53,932 | £52,404 | £51,275 | £48,634 | £46,932 | £45,243 | £44,130 | £43,197 | £43,700 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 |
| Accumulated Depreciation | £0 | £67 | £133 | £200 | £266 | £333 | £400 | £466 | £533 | £599 | £666 | £733 | £799 |
| Total Long-term Assets | £4,000 | £3,933 | £3,867 | £3,800 | £3,734 | £3,667 | £3,600 | £3,534 | £3,467 | £3,401 | £3,334 | £3,267 | £3,201 |
| Total Assets | £63,725 | £61,106 | £60,865 | £60,326 | £57,666 | £56,071 | £54,876 | £52,167 | £50,400 | £48,643 | £47,464 | £46,464 | £46,901 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,523 | £4,262 | £5,976 | £6,967 | £8,411 | £9,705 | £9,293 | £9,633 | £9,859 | £10,375 | £10,824 | £12,036 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £1,523 | £4,262 | £5,976 | £6,967 | £8,411 | £9,705 | £9,293 | £9,633 | £9,859 | £10,375 | £10,824 | £12,036 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £1,523 | £4,262 | £5,976 | £6,967 | £8,411 | £9,705 | £9,293 | £9,633 | £9,859 | £10,375 | £10,824 | £12,036 |
| Paid-in Capital | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 | £70,000 |
| Retained Earnings | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) | (£6,275) |
| Earnings | £0 | (£4,142) | (£7,121) | (£9,375) | (£13,026) | (£16,065) | (£18,554) | (£20,850) | (£22,958) | (£24,940) | (£26,637) | (£28,084) | (£28,860) |
| Total Capital | £63,725 | £59,583 | £56,604 | £54,350 | £50,699 | £47,660 | £45,171 | £42,875 | £40,767 | £38,785 | £37,088 | £35,641 | £34,865 |
| Total Liabilities and Capital | £63,725 | £61,106 | £60,865 | £60,326 | £57,666 | £56,071 | £54,876 | £52,167 | £50,400 | £48,643 | £47,464 | £46,464 | £46,901 |
| Net Worth | £63,725 | £59,583 | £56,604 | £54,350 | £50,699 | £47,660 | £45,171 | £42,875 | £40,767 | £38,785 | £37,088 | £35,641 | £34,865 |