Plan Outline
Pet Photography Business Plan
Adorable Pet Photography
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Studio Portrait Sessions | 0% | 10 | 20 | 30 | 40 | 15 | 30 | 50 | 60 | 80 | 80 | 80 | 80 |
| Holiday Location Promotions | 0% | 0 | 50 | 500 | 375 | 0 | 100 | 400 | 300 | 200 | 200 | 100 | 0 |
| Pet Show Locations | 0% | 0 | 50 | 0 | 0 | 75 | 50 | 100 | 125 | 150 | 75 | 75 | 150 |
| Home Portrait Sessions | 0% | 2 | 2 | 3 | 5 | 2 | 4 | 5 | 8 | 8 | 8 | 8 | 10 |
| Total Unit Sales | 12 | 122 | 533 | 420 | 92 | 184 | 555 | 493 | 438 | 363 | 263 | 240 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Studio Portrait Sessions | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | |
| Holiday Location Promotions | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | |
| Pet Show Locations | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | |
| Home Portrait Sessions | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | |
| Sales | |||||||||||||
| Studio Portrait Sessions | £500 | £1,000 | £1,500 | £2,000 | £750 | £1,500 | £2,500 | £3,000 | £4,000 | £4,000 | £4,000 | £4,000 | |
| Holiday Location Promotions | £0 | £1,000 | £10,000 | £7,500 | £0 | £2,000 | £8,000 | £6,000 | £4,000 | £4,000 | £2,000 | £0 | |
| Pet Show Locations | £0 | £500 | £0 | £0 | £750 | £500 | £1,000 | £1,250 | £1,500 | £750 | £750 | £1,500 | |
| Home Portrait Sessions | £200 | £200 | £300 | £500 | £200 | £400 | £500 | £800 | £800 | £800 | £800 | £1,000 | |
| Total Sales | £700 | £2,700 | £11,800 | £10,000 | £1,700 | £4,400 | £12,000 | £11,050 | £10,300 | £9,550 | £7,550 | £6,500 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Studio Portrait Sessions | 0.00% | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 |
| Holiday Location Promotions | 0.00% | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 |
| Pet Show Locations | 0.00% | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 | £1.30 |
| Home Portrait Sessions | 0.00% | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 |
| Direct Cost of Sales | |||||||||||||
| Studio Portrait Sessions | £120 | £240 | £360 | £480 | £180 | £360 | £600 | £720 | £960 | £960 | £960 | £960 | |
| Holiday Location Promotions | £0 | £400 | £4,000 | £3,000 | £0 | £800 | £3,200 | £2,400 | £1,600 | £1,600 | £800 | £0 | |
| Pet Show Locations | £0 | £65 | £0 | £0 | £98 | £65 | £130 | £163 | £195 | £98 | £98 | £195 | |
| Home Portrait Sessions | £40 | £40 | £60 | £100 | £40 | £80 | £100 | £160 | £160 | £160 | £160 | £200 | |
| Subtotal Direct Cost of Sales | £160 | £745 | £4,420 | £3,580 | £318 | £1,305 | £4,030 | £3,443 | £2,915 | £2,818 | £2,018 | £1,355 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Payroll | 0% | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |
| Total Payroll | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £700 | £2,700 | £11,800 | £10,000 | £1,700 | £4,400 | £12,000 | £11,050 | £10,300 | £9,550 | £7,550 | £6,500 | |
| Direct Cost of Sales | £160 | £745 | £4,420 | £3,580 | £318 | £1,305 | £4,030 | £3,443 | £2,915 | £2,818 | £2,018 | £1,355 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £160 | £745 | £4,420 | £3,580 | £318 | £1,305 | £4,030 | £3,443 | £2,915 | £2,818 | £2,018 | £1,355 | |
| Gross Margin | £540 | £1,955 | £7,380 | £6,420 | £1,383 | £3,095 | £7,970 | £7,608 | £7,385 | £6,733 | £5,533 | £5,145 | |
| Gross Margin % | 77.14% | 72.41% | 62.54% | 64.20% | 81.32% | 70.34% | 66.42% | 68.85% | 71.70% | 70.50% | 73.28% | 79.15% | |
| Expenses | |||||||||||||
| Payroll | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Sales and Marketing and Other Expenses | £1,200 | £1,200 | £1,200 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | |
| Insurance | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £1,400 | £2,400 | £2,400 | £1,900 | £1,900 | £1,900 | £1,900 | £1,900 | £1,900 | £1,900 | £1,900 | £1,900 | |
| Profit Before Interest and Taxes | (£860) | (£445) | £4,980 | £4,520 | (£518) | £1,195 | £6,070 | £5,708 | £5,485 | £4,833 | £3,633 | £3,245 | |
| EBITDA | (£860) | (£445) | £4,980 | £4,520 | (£518) | £1,195 | £6,070 | £5,708 | £5,485 | £4,833 | £3,633 | £3,245 | |
| Interest Expense | £65 | £64 | £63 | £61 | £60 | £59 | £57 | £56 | £55 | £53 | £52 | £51 | |
| Taxes Incurred | (£278) | (£153) | £1,475 | £1,338 | (£173) | £341 | £1,804 | £1,695 | £1,629 | £1,434 | £1,074 | £958 | |
| Net Profit | (£648) | (£356) | £3,442 | £3,121 | (£404) | £795 | £4,209 | £3,956 | £3,801 | £3,345 | £2,506 | £2,236 | |
| Net Profit/Sales | -92.53% | -13.20% | 29.17% | 31.21% | -23.78% | 18.08% | 35.07% | 35.80% | 36.91% | 35.03% | 33.20% | 34.40% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £700 | £2,700 | £11,800 | £10,000 | £1,700 | £4,400 | £12,000 | £11,050 | £10,300 | £9,550 | £7,550 | £6,500 | |
| Subtotal Cash from Operations | £700 | £2,700 | £11,800 | £10,000 | £1,700 | £4,400 | £12,000 | £11,050 | £10,300 | £9,550 | £7,550 | £6,500 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Subtotal Cash Received | £700 | £2,700 | £11,800 | £10,000 | £1,700 | £4,400 | £12,200 | £11,250 | £10,500 | £9,750 | £7,750 | £6,700 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Bill Payments | £40 | £1,225 | £2,588 | £10,436 | £4,816 | £804 | £1,553 | £8,793 | £5,430 | £4,924 | £5,033 | £3,155 | |
| Subtotal Spent on Operations | £40 | £2,225 | £3,588 | £11,436 | £5,816 | £1,804 | £2,553 | £9,793 | £6,430 | £5,924 | £6,033 | £4,155 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £240 | £2,425 | £3,788 | £11,636 | £6,016 | £2,004 | £2,753 | £9,993 | £6,630 | £6,124 | £6,233 | £4,355 | |
| Net Cash Flow | £460 | £275 | £8,012 | (£1,636) | (£4,316) | £2,396 | £9,447 | £1,257 | £3,870 | £3,626 | £1,517 | £2,345 | |
| Cash Balance | £13,960 | £14,235 | £22,247 | £20,611 | £16,295 | £18,691 | £28,138 | £29,395 | £33,265 | £36,890 | £38,407 | £40,752 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £13,500 | £13,960 | £14,235 | £22,247 | £20,611 | £16,295 | £18,691 | £28,138 | £29,395 | £33,265 | £36,890 | £38,407 | £40,752 |
| Inventory | £1,500 | £1,340 | £1,595 | £4,862 | £3,938 | £3,621 | £2,316 | £4,433 | £3,787 | £3,207 | £3,099 | £2,219 | £1,864 |
| Other Current Assets | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Total Current Assets | £25,000 | £25,300 | £25,830 | £37,109 | £34,549 | £29,915 | £31,007 | £42,571 | £43,181 | £46,471 | £49,989 | £50,626 | £52,616 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £25,000 | £25,300 | £25,830 | £37,109 | £34,549 | £29,915 | £31,007 | £42,571 | £43,181 | £46,471 | £49,989 | £50,626 | £52,616 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,148 | £2,234 | £10,271 | £4,790 | £761 | £1,256 | £8,612 | £5,266 | £4,755 | £4,927 | £3,058 | £2,812 |
| Current Borrowing | £10,000 | £9,800 | £9,600 | £9,400 | £9,200 | £9,000 | £8,800 | £8,600 | £8,400 | £8,200 | £8,000 | £7,800 | £7,600 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £10,000 | £10,948 | £11,834 | £19,671 | £13,990 | £9,761 | £10,056 | £17,212 | £13,666 | £12,955 | £12,927 | £10,858 | £10,412 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £10,000 | £10,948 | £11,834 | £19,671 | £13,990 | £9,761 | £10,056 | £17,212 | £13,666 | £12,955 | £12,927 | £10,858 | £10,412 |
| Paid-in Capital | £22,350 | £22,350 | £22,350 | £22,350 | £22,350 | £22,350 | £22,350 | £22,550 | £22,750 | £22,950 | £23,150 | £23,350 | £23,550 |
| Retained Earnings | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) | (£7,350) |
| Earnings | £0 | (£648) | (£1,004) | £2,438 | £5,559 | £5,155 | £5,950 | £10,159 | £14,115 | £17,917 | £21,262 | £23,768 | £26,004 |
| Total Capital | £15,000 | £14,352 | £13,996 | £17,438 | £20,559 | £20,155 | £20,950 | £25,359 | £29,515 | £33,517 | £37,062 | £39,768 | £42,204 |
| Total Liabilities and Capital | £25,000 | £25,300 | £25,830 | £37,109 | £34,549 | £29,915 | £31,007 | £42,571 | £43,181 | £46,471 | £49,989 | £50,626 | £52,616 |
| Net Worth | £15,000 | £14,352 | £13,996 | £17,438 | £20,559 | £20,155 | £20,950 | £25,359 | £29,515 | £33,517 | £37,062 | £39,768 | £42,204 |
