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Plan Outline
Photography Studio Business Plan
Phoebe's Photo Studio
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Portraits | 0% | 4 | 8 | 12 | 20 | 24 | 24 | 20 | 20 | 48 | 48 | 36 | 36 |
| Family Photos On-Site | 0% | 1 | 2 | 3 | 4 | 5 | 5 | 5 | 6 | 12 | 24 | 18 | 24 |
| Weddings | 0% | 0 | 0 | 1 | 2 | 4 | 5 | 4 | 4 | 4 | 4 | 2 | 2 |
| Total Unit Sales | 5 | 10 | 16 | 26 | 33 | 34 | 29 | 30 | 64 | 76 | 56 | 62 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portraits | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | £100.00 | |
| Family Photos On-Site | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | £200.00 | |
| Weddings | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | £2,500.00 | |
| Sales | |||||||||||||
| Portraits | £400 | £800 | £1,200 | £2,000 | £2,400 | £2,400 | £2,000 | £2,000 | £4,800 | £4,800 | £3,600 | £3,600 | |
| Family Photos On-Site | £200 | £400 | £600 | £800 | £1,000 | £1,000 | £1,000 | £1,200 | £2,400 | £4,800 | £3,600 | £4,800 | |
| Weddings | £0 | £0 | £2,500 | £5,000 | £10,000 | £12,500 | £10,000 | £10,000 | £10,000 | £10,000 | £5,000 | £5,000 | |
| Total Sales | £600 | £1,200 | £4,300 | £7,800 | £13,400 | £15,900 | £13,000 | £13,200 | £17,200 | £19,600 | £12,200 | £13,400 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portraits | 10.00% | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 |
| Family Photos On-Site | 10.00% | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 |
| Weddings | 20.00% | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 | £500.00 |
| Direct Cost of Sales | |||||||||||||
| Portraits | £40 | £80 | £120 | £200 | £240 | £240 | £200 | £200 | £480 | £480 | £360 | £360 | |
| Family Photos On-Site | £20 | £40 | £60 | £80 | £100 | £100 | £100 | £120 | £240 | £480 | £360 | £480 | |
| Weddings | £0 | £0 | £500 | £1,000 | £2,000 | £2,500 | £2,000 | £2,000 | £2,000 | £2,000 | £1,000 | £1,000 | |
| Subtotal Direct Cost of Sales | £60 | £120 | £680 | £1,280 | £2,340 | £2,840 | £2,300 | £2,320 | £2,720 | £2,960 | £1,720 | £1,840 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Owner | 0% | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Employee | 0% | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £600 | £1,200 | £4,300 | £7,800 | £13,400 | £15,900 | £13,000 | £13,200 | £17,200 | £19,600 | £12,200 | £13,400 | |
| Direct Cost of Sales | £60 | £120 | £680 | £1,280 | £2,340 | £2,840 | £2,300 | £2,320 | £2,720 | £2,960 | £1,720 | £1,840 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £60 | £120 | £680 | £1,280 | £2,340 | £2,840 | £2,300 | £2,320 | £2,720 | £2,960 | £1,720 | £1,840 | |
| Gross Margin | £540 | £1,080 | £3,620 | £6,520 | £11,060 | £13,060 | £10,700 | £10,880 | £14,480 | £16,640 | £10,480 | £11,560 | |
| Gross Margin % | 90.00% | 90.00% | 84.19% | 83.59% | 82.54% | 82.14% | 82.31% | 82.42% | 84.19% | 84.90% | 85.90% | 86.27% | |
| Expenses | |||||||||||||
| Payroll | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | |
| Marketing/Promotion | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | |
| Depreciation | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | £1,330 | |
| Rent | £800 | £800 | £800 | £800 | £800 | £800 | £800 | £800 | £800 | £800 | £800 | £800 | |
| Utilities | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Maintenance of Cameras and Equipment | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | £50 | |
| Offsite file backups and support | £60 | £60 | £60 | £60 | £60 | £60 | £60 | £60 | £60 | £60 | £60 | £60 | |
| Software upgrades | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Insurance | £25 | £25 | £25 | £25 | £25 | £25 | £25 | £25 | £25 | £25 | £25 | £25 | |
| Payroll Taxes | 15% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Total Operating Expenses | £6,965 | £6,965 | £6,965 | £6,965 | £6,965 | £6,265 | £6,265 | £6,265 | £6,265 | £6,265 | £6,265 | £6,265 | |
| Profit Before Interest and Taxes | (£6,425) | (£5,885) | (£3,345) | (£445) | £4,095 | £6,795 | £4,435 | £4,615 | £8,215 | £10,375 | £4,215 | £5,295 | |
| EBITDA | (£5,095) | (£4,555) | (£2,015) | £885 | £5,425 | £8,125 | £5,765 | £5,945 | £9,545 | £11,705 | £5,545 | £6,625 | |
| Interest Expense | £825 | £817 | £809 | £801 | £793 | £785 | £777 | £769 | £761 | £753 | £745 | £737 | |
| Taxes Incurred | (£2,175) | (£2,011) | (£1,246) | (£374) | £990 | £1,803 | £1,097 | £1,154 | £2,236 | £2,886 | £1,041 | £1,367 | |
| Net Profit | (£5,075) | (£4,692) | (£2,908) | (£872) | £2,311 | £4,207 | £2,560 | £2,692 | £5,218 | £6,735 | £2,429 | £3,190 | |
| Net Profit/Sales | -845.87% | -390.97% | -67.63% | -11.19% | 17.25% | 26.46% | 19.70% | 20.39% | 30.33% | 34.36% | 19.91% | 23.81% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £600 | £1,200 | £4,300 | £7,800 | £13,400 | £15,900 | £13,000 | £13,200 | £17,200 | £19,600 | £12,200 | £13,400 | |
| Subtotal Cash from Operations | £600 | £1,200 | £4,300 | £7,800 | £13,400 | £15,900 | £13,000 | £13,200 | £17,200 | £19,600 | £12,200 | £13,400 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £600 | £1,200 | £4,300 | £7,800 | £13,400 | £15,900 | £13,000 | £13,200 | £17,200 | £19,600 | £12,200 | £13,400 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | |
| Bill Payments | £28 | £852 | £1,106 | £2,427 | £3,923 | £6,279 | £6,821 | £5,612 | £5,727 | £7,182 | £7,932 | £4,956 | |
| Subtotal Spent on Operations | £3,528 | £4,352 | £4,606 | £5,927 | £7,423 | £9,779 | £10,321 | £9,112 | £9,227 | £10,682 | £11,432 | £8,456 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £960 | £960 | £960 | £960 | £960 | £960 | £960 | £960 | £960 | £960 | £960 | £960 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £4,488 | £5,312 | £5,566 | £6,887 | £8,383 | £10,739 | £11,281 | £10,072 | £10,187 | £11,642 | £12,392 | £9,416 | |
| Net Cash Flow | (£3,888) | (£4,112) | (£1,266) | £913 | £5,017 | £5,161 | £1,719 | £3,128 | £7,013 | £7,958 | (£192) | £3,984 | |
| Cash Balance | £6,882 | £2,769 | £1,504 | £2,417 | £7,434 | £12,595 | £14,314 | £17,442 | £24,455 | £32,413 | £32,221 | £36,205 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £10,770 | £6,882 | £2,769 | £1,504 | £2,417 | £7,434 | £12,595 | £14,314 | £17,442 | £24,455 | £32,413 | £32,221 | £36,205 |
| Other Current Assets | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Total Current Assets | £20,770 | £16,882 | £12,769 | £11,504 | £12,417 | £17,434 | £22,595 | £24,314 | £27,442 | £34,455 | £42,413 | £42,221 | £46,205 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 | £60,500 |
| Accumulated Depreciation | £0 | £1,330 | £2,660 | £3,990 | £5,320 | £6,650 | £7,980 | £9,310 | £10,640 | £11,970 | £13,300 | £14,630 | £15,960 |
| Total Long-term Assets | £60,500 | £59,170 | £57,840 | £56,510 | £55,180 | £53,850 | £52,520 | £51,190 | £49,860 | £48,530 | £47,200 | £45,870 | £44,540 |
| Total Assets | £81,270 | £76,052 | £70,609 | £68,014 | £67,597 | £71,284 | £75,115 | £75,504 | £77,302 | £82,985 | £89,613 | £88,091 | £90,745 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £817 | £1,026 | £2,299 | £3,714 | £6,050 | £6,634 | £5,423 | £5,489 | £6,914 | £7,767 | £4,777 | £5,200 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £817 | £1,026 | £2,299 | £3,714 | £6,050 | £6,634 | £5,423 | £5,489 | £6,914 | £7,767 | £4,777 | £5,200 |
| Long-term Liabilities | £100,000 | £99,040 | £98,080 | £97,120 | £96,160 | £95,200 | £94,240 | £93,280 | £92,320 | £91,360 | £90,400 | £89,440 | £88,480 |
| Total Liabilities | £100,000 | £99,857 | £99,106 | £99,419 | £99,874 | £101,250 | £100,874 | £98,703 | £97,809 | £98,274 | £98,167 | £94,217 | £93,680 |
| Paid-in Capital | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Retained Earnings | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) | (£28,730) |
| Earnings | £0 | (£5,075) | (£9,767) | (£12,675) | (£13,547) | (£11,236) | (£7,029) | (£4,469) | (£1,777) | £3,441 | £10,176 | £12,604 | £15,795 |
| Total Capital | (£18,730) | (£23,805) | (£28,497) | (£31,405) | (£32,277) | (£29,966) | (£25,759) | (£23,199) | (£20,507) | (£15,289) | (£8,554) | (£6,126) | (£2,935) |
| Total Liabilities and Capital | £81,270 | £76,052 | £70,609 | £68,014 | £67,597 | £71,284 | £75,115 | £75,504 | £77,302 | £82,985 | £89,613 | £88,091 | £90,745 |
| Net Worth | (£18,730) | (£23,805) | (£28,497) | (£31,405) | (£32,277) | (£29,966) | (£25,759) | (£23,199) | (£20,507) | (£15,290) | (£8,554) | (£6,126) | (£2,935) |