The Pizzeria del Causamali website will be the virtual business card and portfolio for the company, as well as its online "home." It will showcase the history, product information, and offers for Pizzeria del Causamali. Special online-only offers will be made available on the website, along with customer's opportunity to sign-up for email news and offers.
The Pizzeria del Causamali website needs to be a simple yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design. Customers will be coming to the site for product information, history, and offers.
Future elements of the site can contain online ordering, if customers express an interest in this functionality.
6.1 Website Marketing Strategy
Our Internet marketing activities will be focused on product information and offers. Future opportunities exist in offering online ordering.
6.2 Development Requirements
The Pizzeria del Causamali website will be initially developed with few technical resources. A simple hosting provider, Yahoo! Web services, will host the site and provide the technical back end. The owner's expertise in professional Web development will lead this effort.
The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics.
The maintenance of the site will be done by the owners. If the website rolls out future development such as newsletters and online ordering, the internal staff at Pizzeria del Causamali will design, implement, and execute the technology.