- Growth will be moderate; cash flows steady.
- Marketing costs will remain below 15% of sales.
- The company will invest residual profits into financial markets and not company expansion (unless absolutely necessary).
- Future cash investments will use NOV projections to achieve maximum return with limited risk.
7.1 Important Assumptions
The personnel burden is very low because benefits are not paid to part-timers. And the short-term interest rate is extraordinarily low because of Mr. Brinkman's long-standing relationship with High Desert Credit Union.
| General Assumptions |
| Plan Month |
1 |
2 |
3 |
| Current Interest Rate |
7.00% |
7.00% |
7.00% |
| Long-term Interest Rate |
20.00% |
20.00% |
20.00% |
| Tax Rate |
25.42% |
25.00% |
25.42% |
| Other |
0 |
0 |
0 |
7.2 Break-even Analysis
A Break-even Analysis table has been completed on the basis of average costs/prices. With fixed costs, average sales, and average variable costs, the table and chart show what we need per month to break-even.
| Break-even Analysis |
|
|
| Monthly Revenue Break-even |
£37,570 |
|
|
| Average Percent Variable Cost |
50% |
| Estimated Monthly Fixed Cost |
£18,785 |
7.3 Projected Cash Flow
We are positioning ourselves in the market as a medium risk concern with steady cash flows. Accounts payable is paid at the end of each month, while sales are in cash, giving the Dollar Store an excellent cash structure. Fifty percent of cash above a TBA amount will be invested into semi-liquid stock portfolios to decrease the opportunity cost of cash held.

| Pro Forma Cash Flow |
|
|
|
|
| Cash from Operations |
|
|
|
| Cash Sales |
£325,500 |
£390,600 |
£468,720 |
| Subtotal Cash from Operations |
£325,500 |
£390,600 |
£468,720 |
|
|
|
|
| Additional Cash Received |
|
|
|
| Sales Tax, VAT, HST/GST Received |
£0 |
£0 |
£0 |
| New Current Borrowing |
£3,000 |
£0 |
£0 |
| New Other Liabilities (interest-free) |
£0 |
£0 |
£0 |
| New Long-term Liabilities |
£0 |
£0 |
£0 |
| Sales of Other Current Assets |
£0 |
£0 |
£0 |
| Sales of Long-term Assets |
£0 |
£0 |
£0 |
| New Investment Received |
£2,000 |
£0 |
£0 |
| Subtotal Cash Received |
£330,500 |
£390,600 |
£468,720 |
|
|
|
|
|
|
|
|
| Expenditures from Operations |
|
|
|
| Cash Spending |
£145,200 |
£151,100 |
£162,200 |
| Bill Payments |
£219,294 |
£241,402 |
£272,314 |
| Subtotal Spent on Operations |
£364,494 |
£392,502 |
£434,514 |
|
|
|
|
| Additional Cash Spent |
|
|
|
| Sales Tax, VAT, HST/GST Paid Out |
£0 |
£0 |
£0 |
| Principal Repayment of Current Borrowing |
£100 |
£1,200 |
£1,200 |
| Other Liabilities Principal Repayment |
£0 |
£0 |
£0 |
| Long-term Liabilities Principal Repayment |
£0 |
£0 |
£0 |
| Purchase Other Current Assets |
£0 |
£0 |
£0 |
| Purchase Long-term Assets |
£0 |
£0 |
£0 |
| Dividends |
£0 |
£0 |
£0 |
| Subtotal Cash Spent |
£364,594 |
£393,702 |
£435,714 |
|
|
|
|
| Cash Balance |
£8,406 |
£5,304 |
£38,311 |
7.4 Projected Profit and Loss
We predict advertising costs will go down in the next three years. We will be able to find what has worked well for us and concentrate on those advertising methods. Normally, a start-up concern will operate with negative profits through the first two years. We will avoid that kind of operating loss by knowing our target markets.
| Pro Forma Profit and Loss |
| Direct Cost of Sales |
£162,750 |
£195,300 |
£234,360 |
| Other Costs of Goods |
£0 |
£0 |
£0 |
| Total Cost of Sales |
£162,750 |
£195,300 |
£234,360 |
|
|
|
|
| Gross Margin |
£162,750 |
£195,300 |
£234,360 |
| Gross Margin % |
50.00% |
50.00% |
50.00% |
|
|
|
|
|
|
|
|
| Payroll |
£145,200 |
£151,100 |
£162,200 |
| Sales and Marketing and Other Expenses |
£12,000 |
£0 |
£0 |
| Depreciation |
£1,143 |
£1,143 |
£1,143 |
| Rent |
£36,000 |
£0 |
£0 |
| Utilities |
£3,300 |
£0 |
£0 |
| Insurance |
£3,600 |
£0 |
£0 |
| Payroll Taxes |
£21,780 |
£22,665 |
£24,330 |
| Other |
£2,400 |
£0 |
£0 |
|
|
|
|
|
|
|
|
| Profit Before Interest and Taxes |
(£62,673) |
£20,392 |
£46,687 |
| EBITDA |
(£61,530) |
£21,535 |
£47,830 |
| Interest Expense |
£34 |
£161 |
£77 |
| Taxes Incurred |
£0 |
£5,058 |
£11,847 |
|
|
|
|
| Net Profit/Sales |
-19.26% |
3.88% |
7.42% |
7.5 Projected Balance Sheet
All of our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance but rather on economic cycle activity, regional industry strength, and future cash flow possibilities. We expect solid growth in net worth beyond the year 2006.
| Pro Forma Balance Sheet |
|
|
|
|
| Current Assets |
|
|
|
| Cash |
£8,406 |
£5,304 |
£38,311 |
| Inventory |
£23,650 |
£28,380 |
£34,056 |
| Other Current Assets |
£1,000 |
£1,000 |
£1,000 |
| Total Current Assets |
£33,056 |
£34,684 |
£73,367 |
|
|
|
|
| Long-term Assets |
|
|
|
| Long-term Assets |
£10,000 |
£10,000 |
£10,000 |
| Accumulated Depreciation |
£1,143 |
£2,286 |
£3,429 |
| Total Long-term Assets |
£8,857 |
£7,714 |
£6,571 |
| Total Assets |
£41,914 |
£42,399 |
£79,938 |
|
|
|
|
|
|
|
|
| Current Liabilities |
|
|
|
| Accounts Payable |
£32,221 |
£18,733 |
£22,709 |
| Current Borrowing |
£2,900 |
£1,700 |
£500 |
| Other Current Liabilities |
£500 |
£500 |
£500 |
| Subtotal Current Liabilities |
£35,621 |
£20,933 |
£23,709 |
|
|
|
|
| Long-term Liabilities |
£0 |
£0 |
£0 |
| Total Liabilities |
£35,621 |
£20,933 |
£23,709 |
|
|
|
|
| Paid-in Capital |
£82,000 |
£82,000 |
£82,000 |
| Retained Earnings |
(£13,000) |
(£75,707) |
(£60,534) |
| Earnings |
(£62,707) |
£15,173 |
£34,763 |
| Total Capital |
£6,293 |
£21,466 |
£56,229 |
| Total Liabilities and Capital |
£41,914 |
£42,399 |
£79,938 |
|
|
|
|
| Net Worth |
£6,293 |
£21,466 |
£56,229 |
7.6 Business Ratios
We expect our net profit margin and gross margin, to increase steadily over the three-year period. Our net working capital will increase handsomely by year three, proving that we have the cash flows to remain a going concern. The following table shows these important financial ratios, based upon NAICS industry code 452112, Discount Department Stores.

| Ratio Analysis |
| Sales Growth |
0.00% |
20.00% |
20.00% |
6.06% |
|
|
|
|
|
| Inventory |
56.43% |
66.94% |
42.60% |
47.62% |
| Other Current Assets |
2.39% |
2.36% |
1.25% |
28.89% |
| Total Current Assets |
78.87% |
81.81% |
91.78% |
80.40% |
| Long-term Assets |
21.13% |
18.19% |
8.22% |
19.60% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
| Current Liabilities |
84.99% |
49.37% |
29.66% |
17.64% |
| Long-term Liabilities |
0.00% |
0.00% |
0.00% |
10.82% |
| Total Liabilities |
84.99% |
49.37% |
29.66% |
28.46% |
| Net Worth |
15.01% |
50.63% |
70.34% |
71.54% |
|
|
|
|
|
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
50.00% |
50.00% |
50.00% |
27.06% |
| Selling, General & Administrative Expenses |
69.26% |
46.12% |
42.54% |
9.93% |
| Advertising Expenses |
0.00% |
0.00% |
0.00% |
1.10% |
| Profit Before Interest and Taxes |
-19.25% |
5.22% |
9.96% |
3.24% |
|
|
|
|
|
| Current |
0.93 |
1.66 |
3.09 |
3.98 |
| Quick |
0.26 |
0.30 |
1.66 |
1.18 |
| Total Debt to Total Assets |
84.99% |
49.37% |
29.66% |
41.68% |
| Pre-tax Return on Net Worth |
-996.49% |
94.25% |
82.89% |
7.89% |
| Pre-tax Return on Assets |
-149.61% |
47.72% |
58.31% |
13.53% |
|
|
|
|
|
| Net Profit Margin |
-19.26% |
3.88% |
7.42% |
n.a |
| Return on Equity |
-996.49% |
70.68% |
61.82% |
n.a |
|
|
|
|
|
| Inventory Turnover |
10.84 |
7.51 |
7.51 |
n.a |
| Accounts Payable Turnover |
7.62 |
12.17 |
12.17 |
n.a |
| Payment Days |
28 |
41 |
27 |
n.a |
| Total Asset Turnover |
7.77 |
9.21 |
5.86 |
n.a |
|
|
|
|
|
| Debt to Net Worth |
5.66 |
0.98 |
0.42 |
n.a |
| Current Liab. to Liab. |
1.00 |
1.00 |
1.00 |
n.a |
|
|
|
|
|
| Net Working Capital |
(£2,564) |
£13,752 |
£49,658 |
n.a |
| Interest Coverage |
-1,821.00 |
126.66 |
606.32 |
n.a |
|
|
|
|
|
| Assets to Sales |
0.13 |
0.11 |
0.17 |
n.a |
| Current Debt/Total Assets |
85% |
49% |
30% |
n.a |
| Acid Test |
0.26 |
0.30 |
1.66 |
n.a |
| Sales/Net Worth |
51.73 |
18.20 |
8.34 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |