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Retail Tennis Shop Business Plan

Tennis Master Pro Shops, Inc.

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Master Franchises 0% 0 0 1 1 2 1 2 1 1 1 0 0
Franchise Stores 0% 2 2 3 3 5 6 6 8 8 8 6 3
Royalties 0% 0 2,500 3,750 7,500 12,500 20,000 22,500 30,000 37,500 62,500 120,000 200,000
Advertising Contribution 0% 0 1,875 2,812 5,625 9,375 15,000 16,875 22,500 28,125 46,875 90,000 150,000
Wholesale Sales 0% 20,000 20,780 31,170 32,340 53,900 66,240 67,020 89,360 91,700 99,500 97,440 92,400
Company Store Sales 0% 10,000 40,000 60,000 80,000 150,000 200,000 260,000 300,000 320,000 330,000 340,000 360,000
Total Unit Sales 30,002 65,157 97,736 125,469 225,782 301,247 366,403 441,869 477,334 538,884 647,446 802,403
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Master Franchises £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00
Franchise Stores £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00
Royalties £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Advertising Contribution £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Wholesale Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Company Store Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Sales
Master Franchises £0 £0 £125,000 £125,000 £250,000 £125,000 £250,000 £125,000 £125,000 £125,000 £0 £0
Franchise Stores £50,000 £50,000 £75,000 £75,000 £125,000 £150,000 £150,000 £200,000 £200,000 £200,000 £150,000 £75,000
Royalties £0 £2,500 £3,750 £7,500 £12,500 £20,000 £22,500 £30,000 £37,500 £62,500 £120,000 £200,000
Advertising Contribution £0 £1,875 £2,812 £5,625 £9,375 £15,000 £16,875 £22,500 £28,125 £46,875 £90,000 £150,000
Wholesale Sales £20,000 £20,780 £31,170 £32,340 £53,900 £66,240 £67,020 £89,360 £91,700 £99,500 £97,440 £92,400
Company Store Sales £10,000 £40,000 £60,000 £80,000 £150,000 £200,000 £260,000 £300,000 £320,000 £330,000 £340,000 £360,000
Total Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Master Franchises 0.00% £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00
Franchise Stores 0.00% £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00
Royalties 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Advertising Contribution 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Wholesale Sales 0.00% £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70
Company Store Sales 0.00% £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30
Direct Cost of Sales
Master Franchises £0 £0 £12,500 £12,500 £25,000 £12,500 £25,000 £12,500 £12,500 £12,500 £0 £0
Franchise Stores £10,000 £10,000 £15,000 £15,000 £25,000 £30,000 £30,000 £40,000 £40,000 £40,000 £30,000 £15,000
Royalties £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Advertising Contribution £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Wholesale Sales £14,000 £14,546 £21,819 £22,638 £37,730 £46,368 £46,914 £62,552 £64,190 £69,650 £68,208 £64,680
Company Store Sales £3,000 £12,000 £18,000 £24,000 £45,000 £60,000 £78,000 £90,000 £96,000 £99,000 £102,000 £108,000
Subtotal Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production Personnel
Wholesale Distribution Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Distribution Asst. £0 £0 £0 £0 £0 £0 £1,250 £1,250 £1,250 £1,250 £1,250 £1,250
Customer Service £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Sales and Marketing Personnel
Franchise Sales Dir. £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Franchise Salesperson £0 £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Director of Marketing £0 £0 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Subtotal £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
General and Administrative Personnel
CEO £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000
VP Corp. Dev. £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
CFO £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Controller/Systems Admin. £0 £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Store Operations Mgr. £0 £0 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300
Training Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Administrative Asst. £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Other Personnel
Salaries, Company Stores £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Total People 3 4 11 12 12 12 13 13 13 13 13 13
Total Payroll £27,200 £31,200 £49,500 £68,200 £68,200 £84,400 £85,650 £85,650 £101,850 £101,850 £101,850 £101,850
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Production Payroll £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Other Costs of Sales £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £27,000 £36,546 £71,319 £78,138 £136,730 £152,868 £185,164 £210,302 £217,940 £226,400 £205,458 £192,930
Gross Margin £53,000 £78,609 £226,413 £247,327 £464,045 £423,372 £581,231 £556,558 £584,385 £637,475 £591,982 £684,470
Gross Margin % 66.25% 68.26% 76.05% 75.99% 77.24% 73.47% 75.84% 72.58% 72.84% 73.79% 74.24% 78.01%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
Advertising/Promotion £8,000 £11,516 £29,773 £32,547 £60,078 £57,624 £76,640 £76,686 £80,233 £86,388 £79,744 £87,740
Travel/Entertainment £2,000 £2,000 £2,000 £3,000 £3,000 £3,000 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Marketing Materials £0 £15,000 £10,000 £5,000 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Other Sales and Marketing Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Sales and Marketing Expenses £10,000 £32,516 £48,773 £50,047 £75,078 £72,624 £92,140 £92,186 £95,733 £101,888 £95,244 £103,240
Sales and Marketing % 12.50% 28.24% 16.38% 15.38% 12.50% 12.60% 12.02% 12.02% 11.93% 11.79% 11.94% 11.77%
General and Administrative Expenses
General and Administrative Payroll £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Marketing/Promotion £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Depreciation £0 £0 £2,499 £3,332 £3,332 £4,165 £4,165 £4,165 £4,998 £4,998 £4,998 £4,998
Leased Equipment £2,830 £2,830 £2,830 £5,660 £5,660 £8,490 £8,490 £8,490 £10,520 £10,520 £10,520 £10,520
Utilities £1,000 £1,000 £2,500 £3,500 £3,500 £4,500 £4,500 £4,500 £5,500 £5,500 £5,500 £5,500
Telephone/Fax £1,500 £2,000 £2,500 £2,500 £2,500 £3,000 £3,000 £3,000 £3,300 £3,300 £3,300 £3,300
Insurance £1,500 £1,500 £3,000 £3,000 £3,000 £3,600 £3,600 £3,600 £4,000 £4,000 £4,000 £4,000
Rent £4,000 £4,000 £9,000 £13,000 £13,000 £17,000 £17,000 £17,000 £21,000 £21,000 £21,000 £21,000
Payroll Taxes 22% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other General and Administrative Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total General and Administrative Expenses £21,830 £22,330 £44,629 £53,292 £53,292 £63,055 £63,055 £63,055 £71,618 £71,618 £71,618 £71,618
General and Administrative % 27.29% 19.39% 14.99% 16.37% 8.87% 10.94% 8.23% 8.22% 8.93% 8.29% 8.98% 8.16%
Other Expenses:
Other Payroll £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Consultants £0 £0 £25,000 £0 £25,000 £0 £25,000 £0 £0 £0 £0 £0
Legal £0 £0 £20,000 £0 £20,000 £0 £15,000 £0 £0 £0 £0 £0
Total Other Expenses £16,200 £16,200 £61,200 £32,400 £77,400 £48,600 £88,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other % 20.25% 14.07% 20.56% 9.95% 12.88% 8.43% 11.56% 6.34% 8.08% 7.50% 8.13% 7.39%
Total Operating Expenses £48,030 £71,046 £154,602 £135,739 £205,770 £184,279 £243,795 £203,841 £232,151 £238,306 £231,662 £239,658
Profit Before Interest and Taxes £4,970 £7,563 £71,811 £111,588 £258,275 £239,093 £337,436 £352,717 £352,234 £399,169 £360,320 £444,812
EBITDA £4,970 £7,563 £74,310 £114,920 £261,607 £243,258 £341,601 £356,882 £357,232 £404,167 £365,318 £449,810
Interest Expense £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Taxes Incurred £1,640 £2,496 £23,698 £36,824 £85,231 £78,901 £111,354 £116,397 £116,237 £131,726 £118,906 £146,788
Net Profit £3,330 £5,067 £48,113 £74,764 £173,044 £160,192 £226,082 £236,320 £235,997 £267,443 £241,414 £298,024
Net Profit/Sales 4.16% 4.40% 16.16% 22.97% 28.80% 27.80% 29.50% 30.82% 29.41% 30.96% 30.27% 33.97%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Subtotal Cash from Operations £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £100,000 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Received £80,000 £115,155 £397,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending £27,200 £31,200 £49,500 £68,200 £68,200 £84,400 £85,650 £85,650 £101,850 £101,850 £101,850 £101,850
Bill Payments £1,439 £44,711 £94,124 £229,977 £194,469 £418,136 £349,882 £484,106 £468,360 £468,916 £496,465 £427,228
Subtotal Spent on Operations £28,639 £75,911 £143,624 £298,177 £262,669 £502,536 £435,532 £569,756 £570,210 £570,766 £598,315 £529,078
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £28,639 £75,911 £143,624 £298,177 £262,669 £502,536 £435,532 £569,756 £570,210 £570,766 £598,315 £529,078
Net Cash Flow £51,361 £39,244 £254,108 £27,288 £338,106 £73,704 £330,863 £197,104 £232,115 £293,109 £199,125 £348,322
Cash Balance £141,361 £180,605 £434,713 £462,001 £800,107 £873,811 £1,204,674 £1,401,778 £1,633,893 £1,927,003 £2,126,128 £2,474,450
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash £90,000 £141,361 £180,605 £434,713 £462,001 £800,107 £873,811 £1,204,674 £1,401,778 £1,633,893 £1,927,003 £2,126,128 £2,474,450
Inventory £36,000 £29,700 £40,201 £74,051 £81,552 £146,003 £163,755 £197,905 £225,557 £233,959 £243,265 £220,229 £206,448
Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Current Assets £126,000 £171,061 £220,806 £508,764 £543,553 £946,110 £1,037,566 £1,402,580 £1,627,335 £1,867,852 £2,170,268 £2,346,357 £2,680,898
Long-term Assets
Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0 £0 £0 £2,499 £5,831 £9,163 £13,328 £17,493 £21,658 £26,656 £31,654 £36,652 £41,650
Total Long-term Assets £0 £0 £0 (£2,499) (£5,831) (£9,163) (£13,328) (£17,493) (£21,658) (£26,656) (£31,654) (£36,652) (£41,650)
Total Assets £126,000 £171,061 £220,806 £506,265 £537,722 £936,947 £1,024,238 £1,385,087 £1,605,677 £1,841,196 £2,138,614 £2,309,705 £2,639,248
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Liabilities £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Paid-in Capital £500,000 £500,000 £500,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000
Retained Earnings (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000)
Earnings £0 £3,330 £8,397 £56,510 £131,274 £304,319 £464,511 £690,593 £926,914 £1,162,910 £1,430,354 £1,671,768 £1,969,792
Total Capital £126,000 £129,330 £134,397 £282,510 £357,274 £530,319 £690,511 £916,593 £1,152,914 £1,388,910 £1,656,354 £1,897,768 £2,195,792
Total Liabilities and Capital £126,000 £171,061 £220,806 £506,265 £537,722 £936,947 £1,024,238 £1,385,087 £1,605,677 £1,841,196 £2,138,614 £2,309,705 £2,639,248
Net Worth £126,000 £129,330 £134,397 £282,510 £357,274 £530,319 £690,511 £916,593 £1,152,914 £1,388,910 £1,656,354 £1,897,768 £2,195,792
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
previous
next
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Master Franchises 0% 0 0 1 1 2 1 2 1 1 1 0 0
Franchise Stores 0% 2 2 3 3 5 6 6 8 8 8 6 3
Royalties 0% 0 2,500 3,750 7,500 12,500 20,000 22,500 30,000 37,500 62,500 120,000 200,000
Advertising Contribution 0% 0 1,875 2,812 5,625 9,375 15,000 16,875 22,500 28,125 46,875 90,000 150,000
Wholesale Sales 0% 20,000 20,780 31,170 32,340 53,900 66,240 67,020 89,360 91,700 99,500 97,440 92,400
Company Store Sales 0% 10,000 40,000 60,000 80,000 150,000 200,000 260,000 300,000 320,000 330,000 340,000 360,000
Total Unit Sales 30,002 65,157 97,736 125,469 225,782 301,247 366,403 441,869 477,334 538,884 647,446 802,403
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Master Franchises £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00
Franchise Stores £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00
Royalties £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Advertising Contribution £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Wholesale Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Company Store Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Sales
Master Franchises £0 £0 £125,000 £125,000 £250,000 £125,000 £250,000 £125,000 £125,000 £125,000 £0 £0
Franchise Stores £50,000 £50,000 £75,000 £75,000 £125,000 £150,000 £150,000 £200,000 £200,000 £200,000 £150,000 £75,000
Royalties £0 £2,500 £3,750 £7,500 £12,500 £20,000 £22,500 £30,000 £37,500 £62,500 £120,000 £200,000
Advertising Contribution £0 £1,875 £2,812 £5,625 £9,375 £15,000 £16,875 £22,500 £28,125 £46,875 £90,000 £150,000
Wholesale Sales £20,000 £20,780 £31,170 £32,340 £53,900 £66,240 £67,020 £89,360 £91,700 £99,500 £97,440 £92,400
Company Store Sales £10,000 £40,000 £60,000 £80,000 £150,000 £200,000 £260,000 £300,000 £320,000 £330,000 £340,000 £360,000
Total Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Master Franchises 0.00% £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00
Franchise Stores 0.00% £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00
Royalties 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Advertising Contribution 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Wholesale Sales 0.00% £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70
Company Store Sales 0.00% £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30
Direct Cost of Sales
Master Franchises £0 £0 £12,500 £12,500 £25,000 £12,500 £25,000 £12,500 £12,500 £12,500 £0 £0
Franchise Stores £10,000 £10,000 £15,000 £15,000 £25,000 £30,000 £30,000 £40,000 £40,000 £40,000 £30,000 £15,000
Royalties £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Advertising Contribution £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Wholesale Sales £14,000 £14,546 £21,819 £22,638 £37,730 £46,368 £46,914 £62,552 £64,190 £69,650 £68,208 £64,680
Company Store Sales £3,000 £12,000 £18,000 £24,000 £45,000 £60,000 £78,000 £90,000 £96,000 £99,000 £102,000 £108,000
Subtotal Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production Personnel
Wholesale Distribution Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Distribution Asst. £0 £0 £0 £0 £0 £0 £1,250 £1,250 £1,250 £1,250 £1,250 £1,250
Customer Service £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Sales and Marketing Personnel
Franchise Sales Dir. £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Franchise Salesperson £0 £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Director of Marketing £0 £0 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Subtotal £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
General and Administrative Personnel
CEO £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000
VP Corp. Dev. £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
CFO £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Controller/Systems Admin. £0 £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Store Operations Mgr. £0 £0 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300
Training Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Administrative Asst. £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Other Personnel
Salaries, Company Stores £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Total People 3 4 11 12 12 12 13 13 13 13 13 13
Total Payroll £27,200 £31,200 £49,500 £68,200 £68,200 £84,400 £85,650 £85,650 £101,850 £101,850 £101,850 £101,850
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Production Payroll £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Other Costs of Sales £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £27,000 £36,546 £71,319 £78,138 £136,730 £152,868 £185,164 £210,302 £217,940 £226,400 £205,458 £192,930
Gross Margin £53,000 £78,609 £226,413 £247,327 £464,045 £423,372 £581,231 £556,558 £584,385 £637,475 £591,982 £684,470
Gross Margin % 66.25% 68.26% 76.05% 75.99% 77.24% 73.47% 75.84% 72.58% 72.84% 73.79% 74.24% 78.01%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
Advertising/Promotion £8,000 £11,516 £29,773 £32,547 £60,078 £57,624 £76,640 £76,686 £80,233 £86,388 £79,744 £87,740
Travel/Entertainment £2,000 £2,000 £2,000 £3,000 £3,000 £3,000 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Marketing Materials £0 £15,000 £10,000 £5,000 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Other Sales and Marketing Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Sales and Marketing Expenses £10,000 £32,516 £48,773 £50,047 £75,078 £72,624 £92,140 £92,186 £95,733 £101,888 £95,244 £103,240
Sales and Marketing % 12.50% 28.24% 16.38% 15.38% 12.50% 12.60% 12.02% 12.02% 11.93% 11.79% 11.94% 11.77%
General and Administrative Expenses
General and Administrative Payroll £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Marketing/Promotion £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Depreciation £0 £0 £2,499 £3,332 £3,332 £4,165 £4,165 £4,165 £4,998 £4,998 £4,998 £4,998
Leased Equipment £2,830 £2,830 £2,830 £5,660 £5,660 £8,490 £8,490 £8,490 £10,520 £10,520 £10,520 £10,520
Utilities £1,000 £1,000 £2,500 £3,500 £3,500 £4,500 £4,500 £4,500 £5,500 £5,500 £5,500 £5,500
Telephone/Fax £1,500 £2,000 £2,500 £2,500 £2,500 £3,000 £3,000 £3,000 £3,300 £3,300 £3,300 £3,300
Insurance £1,500 £1,500 £3,000 £3,000 £3,000 £3,600 £3,600 £3,600 £4,000 £4,000 £4,000 £4,000
Rent £4,000 £4,000 £9,000 £13,000 £13,000 £17,000 £17,000 £17,000 £21,000 £21,000 £21,000 £21,000
Payroll Taxes 22% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other General and Administrative Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total General and Administrative Expenses £21,830 £22,330 £44,629 £53,292 £53,292 £63,055 £63,055 £63,055 £71,618 £71,618 £71,618 £71,618
General and Administrative % 27.29% 19.39% 14.99% 16.37% 8.87% 10.94% 8.23% 8.22% 8.93% 8.29% 8.98% 8.16%
Other Expenses:
Other Payroll £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Consultants £0 £0 £25,000 £0 £25,000 £0 £25,000 £0 £0 £0 £0 £0
Legal £0 £0 £20,000 £0 £20,000 £0 £15,000 £0 £0 £0 £0 £0
Total Other Expenses £16,200 £16,200 £61,200 £32,400 £77,400 £48,600 £88,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other % 20.25% 14.07% 20.56% 9.95% 12.88% 8.43% 11.56% 6.34% 8.08% 7.50% 8.13% 7.39%
Total Operating Expenses £48,030 £71,046 £154,602 £135,739 £205,770 £184,279 £243,795 £203,841 £232,151 £238,306 £231,662 £239,658
Profit Before Interest and Taxes £4,970 £7,563 £71,811 £111,588 £258,275 £239,093 £337,436 £352,717 £352,234 £399,169 £360,320 £444,812
EBITDA £4,970 £7,563 £74,310 £114,920 £261,607 £243,258 £341,601 £356,882 £357,232 £404,167 £365,318 £449,810
Interest Expense £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Taxes Incurred £1,640 £2,496 £23,698 £36,824 £85,231 £78,901 £111,354 £116,397 £116,237 £131,726 £118,906 £146,788
Net Profit £3,330 £5,067 £48,113 £74,764 £173,044 £160,192 £226,082 £236,320 £235,997 £267,443 £241,414 £298,024
Net Profit/Sales 4.16% 4.40% 16.16% 22.97% 28.80% 27.80% 29.50% 30.82% 29.41% 30.96% 30.27% 33.97%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Subtotal Cash from Operations £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £100,000 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Received £80,000 £115,155 £397,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending £27,200 £31,200 £49,500 £68,200 £68,200 £84,400 £85,650 £85,650 £101,850 £101,850 £101,850 £101,850
Bill Payments £1,439 £44,711 £94,124 £229,977 £194,469 £418,136 £349,882 £484,106 £468,360 £468,916 £496,465 £427,228
Subtotal Spent on Operations £28,639 £75,911 £143,624 £298,177 £262,669 £502,536 £435,532 £569,756 £570,210 £570,766 £598,315 £529,078
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £28,639 £75,911 £143,624 £298,177 £262,669 £502,536 £435,532 £569,756 £570,210 £570,766 £598,315 £529,078
Net Cash Flow £51,361 £39,244 £254,108 £27,288 £338,106 £73,704 £330,863 £197,104 £232,115 £293,109 £199,125 £348,322
Cash Balance £141,361 £180,605 £434,713 £462,001 £800,107 £873,811 £1,204,674 £1,401,778 £1,633,893 £1,927,003 £2,126,128 £2,474,450
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash £90,000 £141,361 £180,605 £434,713 £462,001 £800,107 £873,811 £1,204,674 £1,401,778 £1,633,893 £1,927,003 £2,126,128 £2,474,450
Inventory £36,000 £29,700 £40,201 £74,051 £81,552 £146,003 £163,755 £197,905 £225,557 £233,959 £243,265 £220,229 £206,448
Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Current Assets £126,000 £171,061 £220,806 £508,764 £543,553 £946,110 £1,037,566 £1,402,580 £1,627,335 £1,867,852 £2,170,268 £2,346,357 £2,680,898
Long-term Assets
Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0 £0 £0 £2,499 £5,831 £9,163 £13,328 £17,493 £21,658 £26,656 £31,654 £36,652 £41,650
Total Long-term Assets £0 £0 £0 (£2,499) (£5,831) (£9,163) (£13,328) (£17,493) (£21,658) (£26,656) (£31,654) (£36,652) (£41,650)
Total Assets £126,000 £171,061 £220,806 £506,265 £537,722 £936,947 £1,024,238 £1,385,087 £1,605,677 £1,841,196 £2,138,614 £2,309,705 £2,639,248
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Liabilities £0 £41,731 £86,409 £223,754 £180,448 £406,628 £333,727 £468,494 £452,764 £452,286 £482,260 £411,937 £443,456
Paid-in Capital £500,000 £500,000 £500,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000 £600,000
Retained Earnings (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000) (£374,000)
Earnings £0 £3,330 £8,397 £56,510 £131,274 £304,319 £464,511 £690,593 £926,914 £1,162,910 £1,430,354 £1,671,768 £1,969,792
Total Capital £126,000 £129,330 £134,397 £282,510 £357,274 £530,319 £690,511 £916,593 £1,152,914 £1,388,910 £1,656,354 £1,897,768 £2,195,792
Total Liabilities and Capital £126,000 £171,061 £220,806 £506,265 £537,722 £936,947 £1,024,238 £1,385,087 £1,605,677 £1,841,196 £2,138,614 £2,309,705 £2,639,248
Net Worth £126,000 £129,330 £134,397 £282,510 £357,274 £530,319 £690,511 £916,593 £1,152,914 £1,388,910 £1,656,354 £1,897,768 £2,195,792
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0