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Aircraft Equipment Maker Business Plan

Stretch 'r Wings, Inc.

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Strategy and Implementation Summary

5.0 Strategy and Implementation Summary

Stretch 'r Wings will set up a sales department after we secure several STCs. This will keep overhead to a minimum. We estimate starting a sales department within nine months of start-up.

5.1 Competitive Edge

The medical unit we will manufacture and market has the following special features.

1. Aluminum Frame: Our aluminum frame is lightweight and assembles quickly. Our competitors either bend or weld their frames together, thus making the unit heavy and cumbersome.
2. Built-in Storage Drawers: Our built-in drawers are a convenience. The competitors do not have drawers as standard options.
3. Glide Ease Stretcher Systems: These systems cause less back strain and give greater patient comfort. The competitors use a variety of systems.
4. Cost of the Medical Unit: We feel our pricing is our main competitive edge. We have a high-quality medical unit, provide excellent customer service, and all at an aggressively low price.

5.2 Sales Strategy

Stretch 'r Wings will employ a professional sales staff with sales expertise in the aircraft and helicopter markets. Along with interface of the medical unit, the sales staff will demonstrate ways in which the the customer can turn more revenue in their business.

5.2.1 Sales Forecast

Our sales forecast is atypical, due to the time required to obtain STCs from the FAA. Stretch 'r Wings plans to develop our first STC and sales network within nine months. We are projecting the first sale occurring in up to twelve months, possibly 2001.

Sales Forecast

Sales Forecast
Unit Sales	2000	2001	2002	2003	2004
Medical Units	1	8	12	15	20
STC	1	4	5	6	6
Parts	1	1	1	1	1
Loading Ramps and Additions	1	6	10	12	15
Total Unit Sales	4	19	28	34	42
Unit Prices	2000	2001	2002	2003	2004
Medical Units	£26,495	£26,995	£27,995	£28,995	£29,995
STC	£1,195	£1,195	£1,195	£1,195	£1,195
Parts	£1,000	£1,000	£1,000	£1,000	£1,000
Loading Ramps and Additions	£1,000	£1,500	£1,500	£1,750	£1,750
Sales
Medical Units	£26,495	£215,960	£335,940	£434,925	£599,900
STC	£1,195	£4,780	£5,975	£7,170	£7,170
Parts	£1,000	£1,000	£1,000	£1,000	£1,000
Loading Ramps and Additions	£1,000	£9,000	£15,000	£21,000	£26,250
Total Sales	£29,690	£230,740	£357,915	£464,095	£634,320
Direct Unit Costs	2000	2001	2002	2003	2004
Medical Units	£5,300	£5,700	£6,000	£6,200	£6,400
STC	£225	£250	£275	£275	£275
Parts	£750	£750	£750	£750	£750
Loading Ramps and Additions	£200	£300	£350	£400	£450
Direct Cost of Sales	2000	2001	2002	2003	2004
Medical Units	£5,300	£45,600	£72,000	£93,000	£128,000
STC	£225	£1,000	£1,375	£1,650	£1,650
Parts	£750	£750	£750	£750	£750
Loading Ramps and Additions	£200	£1,800	£3,500	£4,800	£6,750
Subtotal Direct Cost of Sales	£6,475	£49,150	£77,625	£100,200	£137,150

Sales by Year



5.3 Milestones

The following table lists important programme milestones, with dates and responsibilities assigned, and a budget for each. The milestone schedule indicates our emphasis on planning for implementation.

**Names have been removed from the table below for confidentiality.

Milestones



Milestones

Milestones
Milestone	Start Date	End Date	Budget	Manager	Department
Business Plan	1/1/2000	2/15/2000	£100	**	Management
Prototype Unit	1/20/2000	4/15/2000	£1,000	**	Management
Financial Backing Presentations	4/15/2000	4/30/2000	£500	**	Management
Secure Business Name and Legal	4/15/2000	4/30/2000	£1,000	**	Management
Stationery	4/30/2000	5/15/2000	£300	**	Management
Office Location	8/1/2000	8/15/2000	£525	**	Management
Office Furniture and Equipment	8/1/2000	8/15/2000	£3,700	**	Management
Start STC Paperwork and Drawings	3/15/2000	12/30/2000	£3,500	**	Consultant
PMA Approval with FAA-MIDO	9/1/2000	11/1/2000	£200	**	Management
Brochures and Initial Mailings	10/1/2000	11/15/2000	£3,000	**	Sales dept.
Totals			£13,825