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Executive Summary

The Tooth Fairy is the dentistry practice of Steve Extractor.  The Tooth Fairy will offer general and cosmetic dentistry to the citizens of Eugene, Oregon. Through a combination of industry benchmark customer service and flexibility, The Tooth Fairy will quickly gain market share.

Steve will leverage the years he spent in private practice to model his new business.  His past experience in conjunction with his forward-looking customer-centric business model will allow him to rapidly grow a large and loyal patient base.  Profitability will be reached by month 10, and sales will reach comfortable levels by the end of year two.

1.1 Objectives

The objectives for the first years of operation include:

• To create a start-up organization from an already existing practice whose primary goal is to exceed customer's expectations.
• To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
• To form a dentistry practice that is able to eventually survive off its own cash flow.

1.2 Mission

The Tooth Fairy's mission is to provide the finest dental care.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is to meet the market need and exceed customer's expectations.

Highlights