Photography Studio Business Plan

Phoebe's Photo Studio

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Products

Phoebe's Photo Studio will help our clients to look their best, will keep their photos up-to-date, and will capture the special moments of their lives.

Phoebe's Photo Studio has a comprehensive program to preserve memories on an ongoing basis. We see individual pictures, especially baby pictures, as gateway products for our programs of ongoing photography.

All of our photos are created in a high-resolution digital format, from which our prints are made. Since the Internet and commonly used printers typically use the lower-resolution 300 dpi format, 300 dpi digital files are available to clients for a nominal charge. Higher-quality digital photos and prints carry full pricing. We will retain the high-resolution data and clients can order more prints from us if they wish.

Our photo studio includes quality props for portraits and baby, child and pet photography. The physical environment of the studio is fun and accessible, making families want to come here. We also go regularly to people’s homes and bring cameras and lights that are out of the budget of non-professionals.

3.1 Product Description

Our products include:

Baby Pictures

Our specialty is baby pictures. We have a unique combination of props and a passion for babies. Babies are also our prime gateway product for entering families into our programs of ongoing pictures.

High School Senior Yearbook Portraits

Senior pictures are a long-standing tradition that brings high school seniors into photo studios. By making these photos easily accessible in digital form, and by marketing prominently on the Internet, we hope to capture much of this market.

We offer a special package of a family portrait at half price with the senior picture. It is often the parents who are paying for the senior portrait, so we want to establish a relationship with the parents. The parents will want a picture of their senior with the rest of the family. This introduction to the family will allow us to market our other services.

Family and Pet Portraits

Portraits of the entire family are needed for display, to send to relatives and to use in family newsletters and websites. Most families have pets, and we can arrange family portraits that include them. While we don’t specialize in pet portraits, we have props and will take stand-alone photos of pets as well. There’s an additional charge for exotic animals.

Individual Portraits

Individual portraits are commonly needed for individual and business websites, business cards, brochures and annual reports.

Model’s Portfolio and Glamour Shots

Photos suitable for magazine publication.

Wedding Album

Weddings are one of the most special moments of life. Our wedding album includes up to 7 hours of wedding photography, with prints displayed in a custom photo album and digital images on CD.

Annual Portrait Program

We take the initiative to schedule the annual portrait and we replace it in last year's frame while saving last year's photo in a portfolio.

Baby Picture Program

We arrange pictures of the baby at 1 month, 3 months, 6 months, 9 months, 1 year, 18 months, 2 years, and 2½ years.

Child Portrait Program

We arrange a portrait of the child at 3 years, 4 years and 5 years, or until the child begins to be photographed annually for school pictures.

Capturing Memories Program

We arrange an annual portrait of the family and individual pictures of each member of the family. Photos can include pets and the house and grounds, if desired.

3.2 Competitive Comparison

The competition for portrait photography is divided into several categories:

Award-Winning Photographers
Award-winning photographers are those who routinely deliver magazine-quality photographs. Their work is highly creative and spontaneous instead of routinely posing shots. They are rare and highly expensive.

Quality Photographers
These are professional-quality photographers, like us, who use a lot of posed shots. Most of the competition falls into this category.

Value Photographers
Low-priced, lower quality providers.

Same Day Photographers
Normally priced photo studios that provide lower quality photos on the same day.

3.3 Sales Literature

ACE Marketing Communications will develop the logo, electric sign, business cards, brochures, website and display ads.  All will contain branding information around the theme of capturing the special moments of our lives.  This theme is the backdrop of our program to maintain customer relationships and to take the initiative to schedule photo shoots at our studio, in our clients' homes, or in nature, to preserve their special moments.

3.4 Technology

Our innovative approach makes the most of consumers' fascination with the latest digital imagery. By playing to this market trend, we gain new customers and provide added value, with high-quality, small file-size images our clients can easily share with friends and family members.

Phoebe's Photo Studio will use several digital cameras, and will require a computer fully loaded with image-manipulating software, such as Adobe Photoshop. We will also need an ongoing maintenance agreement for the computer and software, and nightly backups of image files, in the event of computer failure, theft, or fire.