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Phoebe's Photo Studio

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Appendix

Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unit Sales
Portraits 0% 4 8 12 20 24 24 20 20 48 48 36 36
Family Photos On-Site 0% 1 2 3 4 5 5 5 6 12 24 18 24
Weddings 0% 0 0 1 2 4 5 4 4 4 4 2 2
Total Unit Sales 5 10 16 26 33 34 29 30 64 76 56 62
Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Portraits £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00
Family Photos On-Site £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00 £200.00
Weddings £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00 £2,500.00
Sales
Portraits £400 £800 £1,200 £2,000 £2,400 £2,400 £2,000 £2,000 £4,800 £4,800 £3,600 £3,600
Family Photos On-Site £200 £400 £600 £800 £1,000 £1,000 £1,000 £1,200 £2,400 £4,800 £3,600 £4,800
Weddings £0 £0 £2,500 £5,000 £10,000 £12,500 £10,000 £10,000 £10,000 £10,000 £5,000 £5,000
Total Sales £600 £1,200 £4,300 £7,800 £13,400 £15,900 £13,000 £13,200 £17,200 £19,600 £12,200 £13,400
Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Portraits 10.00% £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00
Family Photos On-Site 10.00% £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00
Weddings 20.00% £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00 £500.00
Direct Cost of Sales
Portraits £40 £80 £120 £200 £240 £240 £200 £200 £480 £480 £360 £360
Family Photos On-Site £20 £40 £60 £80 £100 £100 £100 £120 £240 £480 £360 £480
Weddings £0 £0 £500 £1,000 £2,000 £2,500 £2,000 £2,000 £2,000 £2,000 £1,000 £1,000
Subtotal Direct Cost of Sales £60 £120 £680 £1,280 £2,340 £2,840 £2,300 £2,320 £2,720 £2,960 £1,720 £1,840
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Owner 0% £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000
Employee 0% £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales £600 £1,200 £4,300 £7,800 £13,400 £15,900 £13,000 £13,200 £17,200 £19,600 £12,200 £13,400
Direct Cost of Sales £60 £120 £680 £1,280 £2,340 £2,840 £2,300 £2,320 £2,720 £2,960 £1,720 £1,840
Other Costs of Sales £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £60 £120 £680 £1,280 £2,340 £2,840 £2,300 £2,320 £2,720 £2,960 £1,720 £1,840
Gross Margin £540 £1,080 £3,620 £6,520 £11,060 £13,060 £10,700 £10,880 £14,480 £16,640 £10,480 £11,560
Gross Margin % 90.00% 90.00% 84.19% 83.59% 82.54% 82.14% 82.31% 82.42% 84.19% 84.90% 85.90% 86.27%
Expenses
Payroll £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Marketing/Promotion £1,000 £1,000 £1,000 £1,000 £1,000 £300 £300 £300 £300 £300 £300 £300
Depreciation £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330 £1,330
Rent £800 £800 £800 £800 £800 £800 £800 £800 £800 £800 £800 £800
Utilities £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Maintenance of Cameras and Equipment £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Offsite file backups and support £60 £60 £60 £60 £60 £60 £60 £60 £60 £60 £60 £60
Software upgrades £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Insurance £25 £25 £25 £25 £25 £25 £25 £25 £25 £25 £25 £25
Payroll Taxes 15% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Total Operating Expenses £6,965 £6,965 £6,965 £6,965 £6,965 £6,265 £6,265 £6,265 £6,265 £6,265 £6,265 £6,265
Profit Before Interest and Taxes (£6,425) (£5,885) (£3,345) (£445) £4,095 £6,795 £4,435 £4,615 £8,215 £10,375 £4,215 £5,295
EBITDA (£5,095) (£4,555) (£2,015) £885 £5,425 £8,125 £5,765 £5,945 £9,545 £11,705 £5,545 £6,625
Interest Expense £825 £817 £809 £801 £793 £785 £777 £769 £761 £753 £745 £737
Taxes Incurred (£2,175) (£2,011) (£1,246) (£374) £990 £1,803 £1,097 £1,154 £2,236 £2,886 £1,041 £1,367
Net Profit (£5,075) (£4,692) (£2,908) (£872) £2,311 £4,207 £2,560 £2,692 £5,218 £6,735 £2,429 £3,190
Net Profit/Sales -845.87% -390.97% -67.63% -11.19% 17.25% 26.46% 19.70% 20.39% 30.33% 34.36% 19.91% 23.81%
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales £600 £1,200 £4,300 £7,800 £13,400 £15,900 £13,000 £13,200 £17,200 £19,600 £12,200 £13,400
Subtotal Cash from Operations £600 £1,200 £4,300 £7,800 £13,400 £15,900 £13,000 £13,200 £17,200 £19,600 £12,200 £13,400
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Received £600 £1,200 £4,300 £7,800 £13,400 £15,900 £13,000 £13,200 £17,200 £19,600 £12,200 £13,400
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Bill Payments £28 £852 £1,106 £2,427 £3,923 £6,279 £6,821 £5,612 £5,727 £7,182 £7,932 £4,956
Subtotal Spent on Operations £3,528 £4,352 £4,606 £5,927 £7,423 £9,779 £10,321 £9,112 £9,227 £10,682 £11,432 £8,456
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £960 £960 £960 £960 £960 £960 £960 £960 £960 £960 £960 £960
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £4,488 £5,312 £5,566 £6,887 £8,383 £10,739 £11,281 £10,072 £10,187 £11,642 £12,392 £9,416
Net Cash Flow (£3,888) (£4,112) (£1,266) £913 £5,017 £5,161 £1,719 £3,128 £7,013 £7,958 (£192) £3,984
Cash Balance £6,882 £2,769 £1,504 £2,417 £7,434 £12,595 £14,314 £17,442 £24,455 £32,413 £32,221 £36,205
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash £10,770 £6,882 £2,769 £1,504 £2,417 £7,434 £12,595 £14,314 £17,442 £24,455 £32,413 £32,221 £36,205
Other Current Assets £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000
Total Current Assets £20,770 £16,882 £12,769 £11,504 £12,417 £17,434 £22,595 £24,314 £27,442 £34,455 £42,413 £42,221 £46,205
Long-term Assets
Long-term Assets £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500 £60,500
Accumulated Depreciation £0 £1,330 £2,660 £3,990 £5,320 £6,650 £7,980 £9,310 £10,640 £11,970 £13,300 £14,630 £15,960
Total Long-term Assets £60,500 £59,170 £57,840 £56,510 £55,180 £53,850 £52,520 £51,190 £49,860 £48,530 £47,200 £45,870 £44,540
Total Assets £81,270 £76,052 £70,609 £68,014 £67,597 £71,284 £75,115 £75,504 £77,302 £82,985 £89,613 £88,091 £90,745
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable £0 £817 £1,026 £2,299 £3,714 £6,050 £6,634 £5,423 £5,489 £6,914 £7,767 £4,777 £5,200
Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £0 £817 £1,026 £2,299 £3,714 £6,050 £6,634 £5,423 £5,489 £6,914 £7,767 £4,777 £5,200
Long-term Liabilities £100,000 £99,040 £98,080 £97,120 £96,160 £95,200 £94,240 £93,280 £92,320 £91,360 £90,400 £89,440 £88,480
Total Liabilities £100,000 £99,857 £99,106 £99,419 £99,874 £101,250 £100,874 £98,703 £97,809 £98,274 £98,167 £94,217 £93,680
Paid-in Capital £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000
Retained Earnings (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730) (£28,730)
Earnings £0 (£5,075) (£9,767) (£12,675) (£13,547) (£11,236) (£7,029) (£4,469) (£1,777) £3,441 £10,176 £12,604 £15,795
Total Capital (£18,730) (£23,805) (£28,497) (£31,405) (£32,277) (£29,966) (£25,759) (£23,199) (£20,507) (£15,289) (£8,554) (£6,126) (£2,935)
Total Liabilities and Capital £81,270 £76,052 £70,609 £68,014 £67,597 £71,284 £75,115 £75,504 £77,302 £82,985 £89,613 £88,091 £90,745