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Executive Summary

University Telephones will offer State University students landline phones, cell phones, and cell phone plans. University Telephones will operate out of a storefront that is sandwiched between a popular student espresso shop and the University Bookstore.  Located just a half block from campus, University Telephones is accessible to all students.

The university community centers around Steward Street which is the major entrance and exit from campus.  Each year, students spend in excess of £100 million dollars for products and services with businesses serving the university community.

University Telephones will focus on students that live on and off campus by offering products and service plans that are tailored to student needs. Approximately six thousand students live on campus.  An additional twelve thousand students live off campus. Currently, there is no telephone equipment outlet operation within five miles of the campus.

Robert Conway, owner of University Telephones, has been the manager of the University Bookstore's electronic department for the past four years and is very familiar with his target customer base.

Highlights

1.1 Mission

University Telephones' mission is to offer its customers the highest quality telephone products and services. Robert focuses on personalized service to his customers by offering convenience and rapid service. Additionally, University Telephones has the technologically expertise assist customers in picking the product and service that best meets the student's needs. Finally, Robert has strong vendor relationships with the product suppliers and will be able to meet customer's demand for the newest innovation in telephone technology.

1.2 Keys to Success

University Telephones' keys to success will include:

1. Excellent customer service.
2. Grow and maintain a referral network of customers.
3. Focus expertise in cell phones and cell phone programs.
4. Rapid response to customer problems with product or plan.