EquineAcres is a recreational real estate development project. It is not a horse business. That said, ...
Who in business today does not know and love the story of a poor migrant gentleman by the name of Levi Strauss? But just in case, and since it holds such a striking resemblance to the future story of EquineAcres, a short recap of that story is presented here.
Levi Strauss arrived in California during the great gold rush. He, along with tens-of-thousands of others, had their sights set on bringing in the "big strike" and living wealthy for the remainder of their lives. But Levi was an observant man. While the pull to the gold fields was powerful, he could not help but notice the 1,000 who came back penniless for every 1 who came back with gold. He also noticed that there was a shortage of supplies and that, to the last, those who were supplying those headed for the gold fields made their "big strike" without ever leaving the comfort of the city. One of the commodities in particularly short supply was canvas. Levi wired his "grub stake" back to relatives in the East with instructions to purchase all the canvas they could and have it shipped to him in San Francisco. His canvas arrived and he sold it at an incredible margin in mere days. He ordered more, sold more, and ordered more still. Soon he was supplying all sorts of supplies to those headed for the "gold." Levi never did seek his fortune in the gold fields. Rather, he found his fortune supplying those who were going. The rest, as they say, is history with the Levi Strauss Company now a member of the global Fortune 1000 with more than 100 years of profitable and successful business.
EquineAcres will follow this same simple business concept. The equine industry is a multi-billion dollar American industry with Oklahoma ranked 4th in activity. The writer of this business plan has already "gone to the gold fields," and come up wanting, i.e., already participated in the typical form of equine business and found it (as so many have) without financial reward. But as we all know, blessings can often be mixed, and thus is the case with this business proposal. The EquineAcres business plan presented here is the direct result of experience in the equine business which has identified the real, "big strike." EquineAcres is not directly involved with the horse business. EquineAcres meets the needs and desires of those who are. Thank you, Mr. Strauss.
In short, and to be validated throughout the content of this business plan, EquineAcres will utilize the business knowledge and experience of a 20-year successful professional career, while leveraging existing business contacts, target market knowledge, and relationships, to penetrate a grossly under-served market in an extremely lucrative industry, with an attractive set of products and services in a format virtually unavailable heretofore, thereby creating an extremely profitable and expandable business entity ideally suited for exponential expansion.
The reviewer of this business plan is hereby invited and encouraged to review it's content in the greatest of detail. Upon recognizing the potential, to then contact the originator for further discussions in route to establishing a mutually profitable and rewarding business relationship.
1.1 Mission
EquineAcres is a clean, attractive, well run resort community dedicated to horses and their owners. Primary focus for horses is placed upon exceptional care and 24-hour monitoring, health, safety, and security. For the owners, primary focus is placed upon providing a community atmosphere, professional and reliable business operations, competitive pricing of a complete range of equine products and services, and a full service facility ideally suited to meet all of their equestrian needs. Above all, customer service, professional staff and business operations, and the good of the community, will supersede all other issues at all times.
1.2 Keys to Success
The primary keys to the success of EquineAcres are as follows:
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Maintaining a 100% lease rate.
- Maintaining a minimum 75% of product & services sales goals.
- Providing a unique, fulfilling, enjoyable retreat community atmosphere for the lessors.
- Providing a complete range of equestrian products and services to capture the maximum revenue from lessors.
- Providing a return on investment substantial enough to fund the opening of two additional EquineAcres facilities, one each serving the Tulsa and Oklahoma City markets.
1.3 Objectives
There will be five primary objectives by which the success of EquineAcres will be tracked:
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Percentage of leased lots, 10 available leases: 80% = minimum, 90% = acceptable medium, 100% = primary goal.
- Percentage of maximum occupancy, 30 available equine residencies: 80% = minimum, 90% = acceptable medium, 100% = primary goal.
- Percentage of residency feed purchase from EquineAcres: 75% = minimum, 90% = acceptable medium, 100% = primary goal.
- Percentage of monthly product sales goal of £2,500: 75% (£1,875) = minimum, 90% (£2,250) = acceptable medium, 100% (£2,750) = primary goal.
- Percentage of monthly services sales goal of £1,450: 75% (£1,075) = minimum, 90% (£1,300) = acceptable medium, 110% (£1,600) = primary goal.
