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Pet Photography Business Plan

Adorable Pet Photography

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Appendix

Sales Forecast
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Unit Sales
Studio Portrait Sessions 0% 10 20 30 40 15 30 50 60 80 80 80 80
Holiday Location Promotions 0% 0 50 500 375 0 100 400 300 200 200 100 0
Pet Show Locations 0% 0 50 0 0 75 50 100 125 150 75 75 150
Home Portrait Sessions 0% 2 2 3 5 2 4 5 8 8 8 8 10
Total Unit Sales 12 122 533 420 92 184 555 493 438 363 263 240
Unit Prices Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Studio Portrait Sessions £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00 £50.00
Holiday Location Promotions £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00
Pet Show Locations £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00 £10.00
Home Portrait Sessions £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00 £100.00
Sales
Studio Portrait Sessions £500 £1,000 £1,500 £2,000 £750 £1,500 £2,500 £3,000 £4,000 £4,000 £4,000 £4,000
Holiday Location Promotions £0 £1,000 £10,000 £7,500 £0 £2,000 £8,000 £6,000 £4,000 £4,000 £2,000 £0
Pet Show Locations £0 £500 £0 £0 £750 £500 £1,000 £1,250 £1,500 £750 £750 £1,500
Home Portrait Sessions £200 £200 £300 £500 £200 £400 £500 £800 £800 £800 £800 £1,000
Total Sales £700 £2,700 £11,800 £10,000 £1,700 £4,400 £12,000 £11,050 £10,300 £9,550 £7,550 £6,500
Direct Unit Costs Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Studio Portrait Sessions 0.00% £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00 £12.00
Holiday Location Promotions 0.00% £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00 £8.00
Pet Show Locations 0.00% £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30 £1.30
Home Portrait Sessions 0.00% £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00 £20.00
Direct Cost of Sales
Studio Portrait Sessions £120 £240 £360 £480 £180 £360 £600 £720 £960 £960 £960 £960
Holiday Location Promotions £0 £400 £4,000 £3,000 £0 £800 £3,200 £2,400 £1,600 £1,600 £800 £0
Pet Show Locations £0 £65 £0 £0 £98 £65 £130 £163 £195 £98 £98 £195
Home Portrait Sessions £40 £40 £60 £100 £40 £80 £100 £160 £160 £160 £160 £200
Subtotal Direct Cost of Sales £160 £745 £4,420 £3,580 £318 £1,305 £4,030 £3,443 £2,915 £2,818 £2,018 £1,355
Personnel Plan
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Payroll 0% £0 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Other 0% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total People 0 1 1 1 1 1 1 1 1 1 1 1
Total Payroll £0 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
General Assumptions
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Sales £700 £2,700 £11,800 £10,000 £1,700 £4,400 £12,000 £11,050 £10,300 £9,550 £7,550 £6,500
Direct Cost of Sales £160 £745 £4,420 £3,580 £318 £1,305 £4,030 £3,443 £2,915 £2,818 £2,018 £1,355
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £160 £745 £4,420 £3,580 £318 £1,305 £4,030 £3,443 £2,915 £2,818 £2,018 £1,355
Gross Margin £540 £1,955 £7,380 £6,420 £1,383 £3,095 £7,970 £7,608 £7,385 £6,733 £5,533 £5,145
Gross Margin % 77.14% 72.41% 62.54% 64.20% 81.32% 70.34% 66.42% 68.85% 71.70% 70.50% 73.28% 79.15%
Expenses
Payroll £0 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Sales and Marketing and Other Expenses £1,200 £1,200 £1,200 £700 £700 £700 £700 £700 £700 £700 £700 £700
Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Leased Equipment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Utilities £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Insurance £150 £150 £150 £150 £150 £150 £150 £150 £150 £150 £150 £150
Rent £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Payroll Taxes 15% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Operating Expenses £1,400 £2,400 £2,400 £1,900 £1,900 £1,900 £1,900 £1,900 £1,900 £1,900 £1,900 £1,900
Profit Before Interest and Taxes (£860) (£445) £4,980 £4,520 (£518) £1,195 £6,070 £5,708 £5,485 £4,833 £3,633 £3,245
EBITDA (£860) (£445) £4,980 £4,520 (£518) £1,195 £6,070 £5,708 £5,485 £4,833 £3,633 £3,245
Interest Expense £65 £64 £63 £61 £60 £59 £57 £56 £55 £53 £52 £51
Taxes Incurred (£278) (£153) £1,475 £1,338 (£173) £341 £1,804 £1,695 £1,629 £1,434 £1,074 £958
Net Profit (£648) (£356) £3,442 £3,121 (£404) £795 £4,209 £3,956 £3,801 £3,345 £2,506 £2,236
Net Profit/Sales -92.53% -13.20% 29.17% 31.21% -23.78% 18.08% 35.07% 35.80% 36.91% 35.03% 33.20% 34.40%
Pro Forma Cash Flow
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Cash Received
Cash from Operations
Cash Sales £700 £2,700 £11,800 £10,000 £1,700 £4,400 £12,000 £11,050 £10,300 £9,550 £7,550 £6,500
Subtotal Cash from Operations £700 £2,700 £11,800 £10,000 £1,700 £4,400 £12,000 £11,050 £10,300 £9,550 £7,550 £6,500
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £0 £0 £0 £0 £200 £200 £200 £200 £200 £200
Subtotal Cash Received £700 £2,700 £11,800 £10,000 £1,700 £4,400 £12,200 £11,250 £10,500 £9,750 £7,750 £6,700
Expenditures Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Expenditures from Operations
Cash Spending £0 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Bill Payments £40 £1,225 £2,588 £10,436 £4,816 £804 £1,553 £8,793 £5,430 £4,924 £5,033 £3,155
Subtotal Spent on Operations £40 £2,225 £3,588 £11,436 £5,816 £1,804 £2,553 £9,793 £6,430 £5,924 £6,033 £4,155
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £240 £2,425 £3,788 £11,636 £6,016 £2,004 £2,753 £9,993 £6,630 £6,124 £6,233 £4,355
Net Cash Flow £460 £275 £8,012 (£1,636) (£4,316) £2,396 £9,447 £1,257 £3,870 £3,626 £1,517 £2,345
Cash Balance £13,960 £14,235 £22,247 £20,611 £16,295 £18,691 £28,138 £29,395 £33,265 £36,890 £38,407 £40,752
Pro Forma Balance Sheet
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Assets Starting Balances
Current Assets
Cash £13,500 £13,960 £14,235 £22,247 £20,611 £16,295 £18,691 £28,138 £29,395 £33,265 £36,890 £38,407 £40,752
Inventory £1,500 £1,340 £1,595 £4,862 £3,938 £3,621 £2,316 £4,433 £3,787 £3,207 £3,099 £2,219 £1,864
Other Current Assets £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000
Total Current Assets £25,000 £25,300 £25,830 £37,109 £34,549 £29,915 £31,007 £42,571 £43,181 £46,471 £49,989 £50,626 £52,616
Long-term Assets
Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Assets £25,000 £25,300 £25,830 £37,109 £34,549 £29,915 £31,007 £42,571 £43,181 £46,471 £49,989 £50,626 £52,616
Liabilities and Capital Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Current Liabilities
Accounts Payable £0 £1,148 £2,234 £10,271 £4,790 £761 £1,256 £8,612 £5,266 £4,755 £4,927 £3,058 £2,812
Current Borrowing £10,000 £9,800 £9,600 £9,400 £9,200 £9,000 £8,800 £8,600 £8,400 £8,200 £8,000 £7,800 £7,600
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £10,000 £10,948 £11,834 £19,671 £13,990 £9,761 £10,056 £17,212 £13,666 £12,955 £12,927 £10,858 £10,412