Introduction
The Executive Search & Rescue Placement Firm (Executive) is an executive search firm that specializes in emerging companies, with an emphasis on high technology firms. Executive will be serving metropolitan Portland, an active, growing market. Through a well connected network of colleagues in the emerging company market niche, and a sophisticated predictive screening system, The Executive Search & Rescue Placement Firm will steadily gain market share.
To achieve the desired growth and profitability of the company, management goals are to have at least four of the top 10 fastest growing Oregon companies utilizing Executive's services, and to increase the number of clients served by 20% through superior service.
The Company
Executive is an Oregon registered corporation, founded and owned by Mr. Dan Bloodhound. Mr Bloodhound has over ten years experience in the emerging company and high tech market with excellent contacts that he will leverage into future clients. Executive plans to place a wide range of executive positions, including programmers, project managers, CEO's and CFO's. Executive will work on a contingency basis, meaning that they will be paid on placement. This arrangement allows them to work for many different clients at the same time.
The staff will consist of Mr. Bloodhound working full time. Executive will hire a full-time secretary/receptionist in month two, a part-time generalist in month three, and a full-time account executive in month four. From month four until the foreseeable future, the organization will be able to survive with a four person headcount.
The Market
The Executive Search & Rescue Placement Firm will be targeting the emerging company market in the Portland metropolitan market. Portland will be targeted because 1) it is where Mr. Bloodhound's network is located 2) Portland is a prime place for emerging companies, it is part of the silicon forest and has the most VC money on the West coast behind Seattle and the Bay area.
Executive is concentrating on emerging companies for the reason that emerging companies need executives more often than less growth oriented companies. As a company grows, there is an increased demand for leadership.
Within the emerging market, Executive will be targeting both high-technology firms and non-high-technology firms. The high tech firms make up the largest group of emerging companies, up to 80% of the market. Although most emerging companies are high tech, not all are and Executive can still provide value-added services for these companies and will not ignore them.
The Executive Search & Rescue Placement Firm's marketing strategy will be based on advertising and networking. The advertising will done in the several local journals that cater to emerging businesses. The most prominent is the Business Journal of Portland which Executive will often have a presence in.
1.1 Objectives
The objectives for the first three years include:
- To create a service-based company whose primary goal is to exceed customers' expectations.
- The utilization of Executive in at least four of the top 10 fastest growing Oregon companies as listed by the Business Journal of Portland.
- To increase the number of clients served by 20% through superior service.
- To become profitable within the first year of operation.
1.2 Mission
The Executive Search & Rescue Placement Firm's mission is to service emerging companies with outstanding executives. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed the expectations of our customers.
Highlights
