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Executive Summary

Mid-Atlantic Recycling, LLC's area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use use as a consumer good. This recycled product will meet two critical needs:

1. It will give municipalities a feasible and cost effective alternative to landfilling the waste, and
2. It will help meet the growing demand for organic soil enhancers and fertilizers. The material that will be recycled is human waste sludge.

Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and others. All of these potential customers will benefit from the compost's numerous soil enhancing characteristics.

Additionally, we will offer a service to waste processing plants owned by municipalities. Currently these plants face several issues regarding the disposal of human waste sludge. Landfills are filling up and costs of disposal are rising. Also, due to recent legislation, as of 2008 many landfills will no longer be able to accept human waste sludge. Mid-Atlantic Recycling will solve this problem by accepting this waste at a nominal charge and recycling it into a useful product.

Mid-Atlantic Recycling is entering a niche market in that human waste sludge has not been recycled on any sizeable scale in West Virginia or the Mid-Atlantic region. This is a unique and viable concept that addresses the needs of various customers and reaches an untapped market with tremendous growth potential.

One of the most attractive aspects is that the business is projected to attain a strong cash position and achieve profitability in the first year of operation. Due to a large need for these products and services, and a lack of direct competition, our projection of quick profitability is attainable.

Our in-depth research pertaining to human waste's positive soil enhancement characteristics and its many potential uses is well advanced. The concept has been tested on a small scale and the results, upon analysis, were found to be a high quality compost. Research will be an ongoing process for the company; one particular area of interest is the possibility of qualifying the product as a fertilizer. In this case, the profitability of the product would nearly double. Mid-Atlantic Recycling is working with the West Virginia University Cooperative Extension Service to investigate the feasibility of selling the material as fertilizer.

We already have an advance order for 500 tons, and one fertilizer manufacturer and a large landscaper have committed to purchasing 600 tons of our product annually. Additionally, various municipalities have expressed keen interest in paying us to accept their waste.

1.1 Objectives

1. Flush sales for the first twelve months of operations and growing each year thereafter.
2. Establish the recycling facility in Monroe County, WV;  to include six composting units in 2004.
3. Open additional facilities in 2005 and 2006 to serve other areas of the state and the Mid-Atlantic region.
4. Continue to market Mid-Atlantic Recycling by contacting and soliciting business from additional municipalities and compost using customers. 

1.2 Mission

Mid-Atlantic Recycling's mission is threefold. Our first responsibility is to ensure the financial well being of the business. Second, is to provide municipalities with an economical, alternative for the disposal of human waste sludge. Third, is to provide a top quality, recycled material to the consumer so that they may benefit from compost's many good properties and organic elements. In addition, we hope to build in the consumer a positive feeling about the feasibility of using recycled human sludge as a fertilizer.

Opportunity Rationale
Human waste sludge has long been a waste problem for municipalities which operate waste processing plants. In metropolitan areas that handle large amounts of waste, human sludge is generally disposed in volume at municipal landfills. Driven by state and federal mandates, recycling and composting of municipal solid waste has increased dramatically during the past decade. There are nearly ten thousand curbside recycling programs in America, and nearly 15,000 drop-off centers for recyclable material.

Mid-Atlantic Recycling's business model presents an opportunity to recycle a landfill bound waste, save the landfill space, and give the consumer the opportunity to benefit from the many positive properties of the composted material.

Human waste sludge contains a high nutrient value which can be composted to produce a quality plant food and soil enhancer at far lower prices than chemical fertilizers currently on the market.

1.3 Keys to Success

The keys to success in our business are:

• Overcome perception issues that may exist with using compost made from human waste sludge.
• Establish and build relationships and trust with customers to help shield from future competition.
• Expand rapidly to control the market.
• Offer reasonable prices.
• Get investment.

Highlights