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Executive Summary

Located off Highway 126, next to the new Oakridge Plaza, McKenzie Tackle and Bait Shop will offer a convenient one-stop resource for all fishing products to travelers heading into the McKenzie National Parks System. Highway 126 is the gateway to over 130 public fishing locations and the Oakridge Plaza is the last commercial shopping and dining area before entering the McKenzie National Parks System. McKenzie Tackle and Bait Shop will capitalize on its location to pull in customers. It will offer a wide selection of fishing products as well as information on fishing conditions.

Brad West, owner of McKenzie Tackle and Bait Shop, has been an avid fisherman in the area for the past 25 years.  He knows all the area's best fishing locations and has managed two fishing tackle and bait shops in the past seven years.

1.1 Objectives

• To become a familiar and essential shopping destination for travelers heading out for a day of fishing.
• Build a customer base that will grow each year.
• Offer exceptional service and products to both the experienced and novice fishing enthusiast.

1.2 Keys to Success

The keys to success for McKenzie Tackle and Bait Shop are the following:

• Location: McKenzie Tackle and Bait Shop is located off Highway 126, next to the new Oakridge Plaza. Highway 126 is the gateway to over 130 public fishing locations in the McKenzie National Park System. Oakridge Plaza is the last commercial shopping and dining location before entering the McKenzie National Park System. Many travelers routinely stop in the plaza at the beginning and end of their day in the park system.


• Service: Brad West, owner of McKenzie Tackle and Bait Shop, knows that customers are not in his shop to browse. They need the right product or the best information on where to fish. McKenzie Tackle and Bait Shop will offer exceptional service and get the customers on their way so they can enjoy a day of fishing.

Highlights

1.3 Mission

The mission of McKenzie Tackle and Bait Shop is to be the best, most visible, fishing product and information resource in the McKenzie National Parks area. We want travelers to plan stopping at our store as a important step in their day of fishing.