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Executive Summary

Bensai Halstadt and Kaethe Villanova are the principals of Regali Luxuri. Regali Luxuri is a specialty gift boutique located in the enterprising warehouse district of west midtown in Treschicburg. We specialize in an assortment of high-quality merchandise ranging from customized business cards and greeting cards to personalized apparel and home accents. Regali Luxuri caters to middle-to-upper class and affluent clientele. Our company image exemplifies what customers are seeking in home accents and gifts which is a "Modern & Urban Life Style" look and feel. What differentiates our company from other specialty retail shops are the printing services we offer, our "one-of-a-kind" product line and a number of exclusive, proprietary products we designed ourselves.

Before Regali Luxuri's Grand Opening on April 2, 2004, we will have established a company website at. In year one, Regali Luxuri plans to break-even and in year two, we plan to generate a moderate profit. Some future growth plans for Regali Luxuri include: physically expanding the location to include the 2nd level of our live/work unit; broadening our unique product line; hiring individuals to design for our proprietary merchandise; developing and implementing e-commerce to our existing website in year three; and establishing a mail order catalog.

We incorporated our business in August 2003 as an "S" corporation. Since 2000, we, Bensai and Kaethe, have invested our time, innumerable personal finances and research in developing and expanding our home-based business into a retail location. For the opening of the retail location, we each contributed an equity investment. Even though we are not well versed in the retail industry, Kaethe does have five years of retail and accounting experience and we have both have taken entrepreneurial and managerial classes through the local University SBDC (small business development center). Our experience and continuous education aid our efforts in training future employees and managing daily operations.

1.1 Objectives

• Generate total sales revenue to establish a profit at the end of year one.
• Implement e-commerce capabilities to existing company website in year three.
• Establish an annual growth rate of approximately 20% in year three.
• Maintain a direct cost of sales of 45% or less.
• Establish 50% of our merchandise as proprietary products in year two.
• Establish our company as a premier "Brand Recognized" name throughout the community in year one.

1.2 Mission

Regali Luxuri is a specialty cards, gifts and apparel boutique that specializes in "one-of-a-kind" merchandise not commonly found in the larger retail market. We are dedicated to providing customers exceptional customer service in a visibly relaxing and engaging shopping environment. Our mission is to provide customers with unique, high-quality merchandise at affordable prices.

1.3 Keys to Success

• Acquire and personally design a product line of "one-of-kind" handcrafted and unique products.
• Provide customized products and services that are "tailor-made" to each customer's personal style.
• Establish a loyal customer following by offering seasonal promotions / discounts, distributing direct mail postcards, offering quality merchandise at affordable prices, and providing a visibly inviting and comfortable shopping environment.
• Establish a "Brand Identity" that personifies high-quality, gift giving merchandise and outstanding customer service.

Highlights