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Maternity Clothing Online Business Plan

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Appendix

Sales Forecast
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Unit Sales
collegiate maternity t-shirts short sleeved 0% 1,000 1,500 2,000 5,000 6,000 4,000 3,000 2,000 3,000 3,000 3,000 3,000
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 1,000 1,500 2,000 5,000 6,000 4,000 3,000 2,000 3,000 3,000 3,000 3,000
Unit Prices Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
collegiate maternity t-shirts short sleeved £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99 £29.99
Other £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Sales
collegiate maternity t-shirts short sleeved £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Sales £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Direct Unit Costs Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
collegiate maternity t-shirts short sleeved 25.00% £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50 £7.50
Other 25.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Direct Cost of Sales
collegiate maternity t-shirts short sleeved £7,498 £11,246 £14,995 £37,488 £44,985 £29,990 £22,493 £14,995 £22,493 £22,493 £22,493 £22,493
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Direct Cost of Sales £7,498 £11,246 £14,995 £37,488 £44,985 £29,990 £22,493 £14,995 £22,493 £22,493 £22,493 £22,493
Personnel Plan
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Owner 0% £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Fulfillment Representative 1 0% £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Fulfillment Representative 2 0% £0 £0 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Total People 2 2 3 3 3 3 3 3 3 3 3 3
Total Payroll £4,000 £4,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
Pro Forma Profit and Loss
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Sales £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Direct Cost of Sales £7,498 £11,246 £14,995 £37,488 £44,985 £29,990 £22,493 £14,995 £22,493 £22,493 £22,493 £22,493
Other Costs of Sales £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
Total Cost of Sales £12,498 £16,246 £19,995 £42,488 £49,985 £34,990 £27,493 £19,995 £27,493 £27,493 £27,493 £27,493
Gross Margin £17,493 £28,739 £39,985 £107,463 £129,955 £84,970 £62,478 £39,985 £62,478 £62,478 £62,478 £62,478
Gross Margin % 58.33% 63.89% 66.66% 71.67% 72.22% 70.83% 69.44% 66.66% 69.44% 69.44% 69.44% 69.44%
Expenses
Payroll £4,000 £4,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
Marketing/Promotion £15,000 £20,000 £25,000 £25,000 £25,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000 £10,000
Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Web Design and Maintenance £3,000 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Payroll Taxes 15% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000 £2,000
Total Operating Expenses £24,000 £26,000 £32,000 £32,000 £32,000 £17,000 £17,000 £17,000 £17,000 £17,000 £17,000 £17,000
Profit Before Interest and Taxes (£6,508) £2,739 £7,985 £75,463 £97,955 £67,970 £45,478 £22,985 £45,478 £45,478 £45,478 £45,478
EBITDA (£6,508) £2,739 £7,985 £75,463 £97,955 £67,970 £45,478 £22,985 £45,478 £45,478 £45,478 £45,478
Interest Expense £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Taxes Incurred (£1,952) £822 £2,396 £22,639 £29,387 £20,391 £13,643 £6,896 £13,643 £13,643 £13,643 £13,643
Net Profit (£4,555) £1,917 £5,590 £52,824 £68,569 £47,579 £31,834 £16,090 £31,834 £31,834 £31,834 £31,834
Net Profit/Sales -15.19% 4.26% 9.32% 35.23% 38.11% 39.66% 35.38% 26.82% 35.38% 35.38% 35.38% 35.38%
Pro Forma Cash Flow
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Cash Received
Cash from Operations
Cash Sales £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Subtotal Cash from Operations £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Other Liabilities (interest-free) £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Sales of Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
New Investment Received £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Received £29,990 £44,985 £59,980 £149,950 £179,940 £119,960 £89,970 £59,980 £89,970 £89,970 £89,970 £89,970
Expenditures Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Expenditures from Operations
Cash Spending £4,000 £4,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
Bill Payments £768 £23,207 £28,499 £50,346 £114,594 £111,820 £52,161 £45,163 £32,368 £60,383 £53,136 £53,136
Subtotal Spent on Operations £4,768 £27,207 £33,499 £55,346 £119,594 £116,820 £57,161 £50,163 £37,368 £65,383 £58,136 £58,136
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Principal Repayment of Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Long-term Liabilities Principal Repayment £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Purchase Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Dividends £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Cash Spent £4,768 £27,207 £33,499 £55,346 £119,594 £116,820 £57,161 £50,163 £37,368 £65,383 £58,136 £58,136
Net Cash Flow £25,222 £17,778 £26,481 £94,604 £60,346 £3,140 £32,809 £9,817 £52,602 £24,587 £31,834 £31,834
Cash Balance £30,222 £48,000 £74,481 £169,086 £229,432 £232,572 £265,381 £275,198 £327,800 £352,387 £384,221 £416,055
Pro Forma Balance Sheet
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Assets Starting Balances
Current Assets
Cash £5,000 £30,222 £48,000 £74,481 £169,086 £229,432 £232,572 £265,381 £275,198 £327,800 £352,387 £384,221 £416,055
Inventory £35,000 £27,503 £16,256 £14,995 £37,488 £44,985 £29,990 £22,493 £14,995 £22,493 £22,493 £22,493 £22,493
Other Current Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Current Assets £40,000 £57,724 £64,256 £89,476 £206,573 £274,417 £262,562 £287,874 £290,193 £350,293 £374,879 £406,714 £438,548
Long-term Assets
Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Accumulated Depreciation £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Long-term Assets £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Assets £40,000 £57,724 £64,256 £89,476 £206,573 £274,417 £262,562 £287,874 £290,193 £350,293 £374,879 £406,714 £438,548
Liabilities and Capital Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Current Liabilities
Accounts Payable £0 £22,279 £26,894 £46,525 £110,798 £110,073 £50,640 £44,117 £30,347 £58,612 £51,365 £51,365 £51,365
Current Borrowing £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other Current Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal Current Liabilities £0 £22,279 £26,894 £46,525 £110,798 £110,073 £50,640 £44,117 £30,347 £58,612 £51,365 £51,365 £51,365
Long-term Liabilities £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Liabilities £0 £22,279 £26,894 £46,525 £110,798 £110,073 £50,640 £44,117 £30,347 £58,612 £51,365 £51,365 £51,365
Paid-in Capital £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750 £63,750
Retained Earnings (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750) (£23,750)
Earnings £0 (£4,555) (£2,638) £2,951 £55,775 £124,344 £171,923 £203,757 £219,846 £251,681 £283,515 £315,349 £347,183
Total Capital £40,000 £35,445 £37,362 £42,951 £95,775 £164,344 £211,923 £243,757 £259,846 £291,681 £323,515 £355,349 £387,183
Total Liabilities and Capital £40,000 £57,724 £64,256 £89,476 £206,573 £274,417 £262,562 £287,874 £290,193 £350,293 £374,879 £406,714 £438,548
Net Worth £40,000 £35,445 £37,362 £42,951 £95,775 £164,344 £211,923 £243,757 £259,846 £291,681 £323,515 £355,349 £387,183
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Edit This Plan
Sales Forecast
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Unit Sales
collegiate maternity t-shirts short sleeved 0% 1,000 1,500 2,000 5,000 6,000 4,000 3,000 2,000 3,000 3,000 3,000 3,000
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0