Maternity Clothing Online Business Plan

ExpectingUcom

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Web Plan Summary

The following sub-topics outline our plans to create and maintain our website.

6.1 Website Marketing Strategy

Our website will provide information about us and our products as well as order processing to purchase our products online. We will include our web address in all of our advertising to reinforce to our customers how to find us online. Our company logo and motto will also need to be eye catching and easy to remember so that once our customers find us, they will remember us and suggest us to their friends and family.

6.2 Development Requirements

We will be working with an outside contractor to design the layout of the site and to create the necessary security provisions to handle online order processing. The estimated costs for website development are listed in our start-up costs.

Some of the features included on the website will be the ability to search for logos by school name as well as by "team name" (such as the University of Alabama "Crimson Tide," the UCLA "Bruins" and the University of Oregon "Ducks"). Good-quality pictures of our products and the logos on the products will be available, so the customer can see what they will be getting.

The order processing will include the ability to provide both a billing and an optional shipping address and will be able to process both credit card as well as payment by check (using Paypal).

Once the website design is complete, we will contract for ongoing maintenance and support of the site. These monthly cost estimates are listed in the expenses section of the Profit and Loss table.