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Retail Tennis Shop Business Plan

Tennis Master Pro Shops, Inc.

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Appendix

Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Unit Sales
Master Franchises 0% 0 0 1 1 2 1 2 1 1 1 0 0
Franchise Stores 0% 2 2 3 3 5 6 6 8 8 8 6 3
Royalties 0% 0 2,500 3,750 7,500 12,500 20,000 22,500 30,000 37,500 62,500 120,000 200,000
Advertising Contribution 0% 0 1,875 2,812 5,625 9,375 15,000 16,875 22,500 28,125 46,875 90,000 150,000
Wholesale Sales 0% 20,000 20,780 31,170 32,340 53,900 66,240 67,020 89,360 91,700 99,500 97,440 92,400
Company Store Sales 0% 10,000 40,000 60,000 80,000 150,000 200,000 260,000 300,000 320,000 330,000 340,000 360,000
Total Unit Sales 30,002 65,157 97,736 125,469 225,782 301,247 366,403 441,869 477,334 538,884 647,446 802,403
Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Master Franchises £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00 £125,000.00
Franchise Stores £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00 £25,000.00
Royalties £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Advertising Contribution £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Wholesale Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Company Store Sales £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00 £1.00
Sales
Master Franchises £0 £0 £125,000 £125,000 £250,000 £125,000 £250,000 £125,000 £125,000 £125,000 £0 £0
Franchise Stores £50,000 £50,000 £75,000 £75,000 £125,000 £150,000 £150,000 £200,000 £200,000 £200,000 £150,000 £75,000
Royalties £0 £2,500 £3,750 £7,500 £12,500 £20,000 £22,500 £30,000 £37,500 £62,500 £120,000 £200,000
Advertising Contribution £0 £1,875 £2,812 £5,625 £9,375 £15,000 £16,875 £22,500 £28,125 £46,875 £90,000 £150,000
Wholesale Sales £20,000 £20,780 £31,170 £32,340 £53,900 £66,240 £67,020 £89,360 £91,700 £99,500 £97,440 £92,400
Company Store Sales £10,000 £40,000 £60,000 £80,000 £150,000 £200,000 £260,000 £300,000 £320,000 £330,000 £340,000 £360,000
Total Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Master Franchises 0.00% £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00 £12,500.00
Franchise Stores 0.00% £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00 £5,000.00
Royalties 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Advertising Contribution 0.00% £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
Wholesale Sales 0.00% £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70 £0.70
Company Store Sales 0.00% £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30 £0.30
Direct Cost of Sales
Master Franchises £0 £0 £12,500 £12,500 £25,000 £12,500 £25,000 £12,500 £12,500 £12,500 £0 £0
Franchise Stores £10,000 £10,000 £15,000 £15,000 £25,000 £30,000 £30,000 £40,000 £40,000 £40,000 £30,000 £15,000
Royalties £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Advertising Contribution £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Wholesale Sales £14,000 £14,546 £21,819 £22,638 £37,730 £46,368 £46,914 £62,552 £64,190 £69,650 £68,208 £64,680
Company Store Sales £3,000 £12,000 £18,000 £24,000 £45,000 £60,000 £78,000 £90,000 £96,000 £99,000 £102,000 £108,000
Subtotal Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Production Personnel
Wholesale Distribution Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Distribution Asst. £0 £0 £0 £0 £0 £0 £1,250 £1,250 £1,250 £1,250 £1,250 £1,250
Customer Service £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Sales and Marketing Personnel
Franchise Sales Dir. £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Franchise Salesperson £0 £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Director of Marketing £0 £0 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000 £3,000
Subtotal £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
General and Administrative Personnel
CEO £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000 £6,000
VP Corp. Dev. £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000 £5,000
CFO £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Controller/Systems Admin. £0 £0 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000 £4,000
Store Operations Mgr. £0 £0 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300 £3,300
Training Mgr. £0 £0 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Administrative Asst. £0 £0 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500 £1,500
Subtotal £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Other Personnel
Salaries, Company Stores £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Subtotal £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Total People 3 4 11 12 12 12 13 13 13 13 13 13
Total Payroll £27,200 £31,200 £49,500 £68,200 £68,200 £84,400 £85,650 £85,650 £101,850 £101,850 £101,850 £101,850
Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Direct Cost of Sales £27,000 £36,546 £67,319 £74,138 £132,730 £148,868 £179,914 £205,052 £212,690 £221,150 £200,208 £187,680
Production Payroll £0 £0 £4,000 £4,000 £4,000 £4,000 £5,250 £5,250 £5,250 £5,250 £5,250 £5,250
Other Costs of Sales £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Cost of Sales £27,000 £36,546 £71,319 £78,138 £136,730 £152,868 £185,164 £210,302 £217,940 £226,400 £205,458 £192,930
Gross Margin £53,000 £78,609 £226,413 £247,327 £464,045 £423,372 £581,231 £556,558 £584,385 £637,475 £591,982 £684,470
Gross Margin % 66.25% 68.26% 76.05% 75.99% 77.24% 73.47% 75.84% 72.58% 72.84% 73.79% 74.24% 78.01%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll £0 £4,000 £7,000 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500 £9,500
Advertising/Promotion £8,000 £11,516 £29,773 £32,547 £60,078 £57,624 £76,640 £76,686 £80,233 £86,388 £79,744 £87,740
Travel/Entertainment £2,000 £2,000 £2,000 £3,000 £3,000 £3,000 £3,500 £3,500 £3,500 £3,500 £3,500 £3,500
Marketing Materials £0 £15,000 £10,000 £5,000 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500 £2,500
Other Sales and Marketing Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total Sales and Marketing Expenses £10,000 £32,516 £48,773 £50,047 £75,078 £72,624 £92,140 £92,186 £95,733 £101,888 £95,244 £103,240
Sales and Marketing % 12.50% 28.24% 16.38% 15.38% 12.50% 12.60% 12.02% 12.02% 11.93% 11.79% 11.94% 11.77%
General and Administrative Expenses
General and Administrative Payroll £11,000 £11,000 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300 £22,300
Marketing/Promotion £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Depreciation £0 £0 £2,499 £3,332 £3,332 £4,165 £4,165 £4,165 £4,998 £4,998 £4,998 £4,998
Leased Equipment £2,830 £2,830 £2,830 £5,660 £5,660 £8,490 £8,490 £8,490 £10,520 £10,520 £10,520 £10,520
Utilities £1,000 £1,000 £2,500 £3,500 £3,500 £4,500 £4,500 £4,500 £5,500 £5,500 £5,500 £5,500
Telephone/Fax £1,500 £2,000 £2,500 £2,500 £2,500 £3,000 £3,000 £3,000 £3,300 £3,300 £3,300 £3,300
Insurance £1,500 £1,500 £3,000 £3,000 £3,000 £3,600 £3,600 £3,600 £4,000 £4,000 £4,000 £4,000
Rent £4,000 £4,000 £9,000 £13,000 £13,000 £17,000 £17,000 £17,000 £21,000 £21,000 £21,000 £21,000
Payroll Taxes 22% £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Other General and Administrative Expenses £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Total General and Administrative Expenses £21,830 £22,330 £44,629 £53,292 £53,292 £63,055 £63,055 £63,055 £71,618 £71,618 £71,618 £71,618
General and Administrative % 27.29% 19.39% 14.99% 16.37% 8.87% 10.94% 8.23% 8.22% 8.93% 8.29% 8.98% 8.16%
Other Expenses:
Other Payroll £16,200 £16,200 £16,200 £32,400 £32,400 £48,600 £48,600 £48,600 £64,800 £64,800 £64,800 £64,800
Consultants £0 £0 £25,000 £0 £25,000 £0 £25,000 £0 £0 £0 £0 £0
Legal £0 £0 £20,000 £0 £20,000 £0 £15,000 £0 £0 £0 £0 £0
Total Other Expenses £16,200 £16,200 £61,200 £32,400 £77,400 £48,600 £88,600 £48,600 £64,800 £64,800 £64,800 £64,800
Other % 20.25% 14.07% 20.56% 9.95% 12.88% 8.43% 11.56% 6.34% 8.08% 7.50% 8.13% 7.39%
Total Operating Expenses £48,030 £71,046 £154,602 £135,739 £205,770 £184,279 £243,795 £203,841 £232,151 £238,306 £231,662 £239,658
Profit Before Interest and Taxes £4,970 £7,563 £71,811 £111,588 £258,275 £239,093 £337,436 £352,717 £352,234 £399,169 £360,320 £444,812
EBITDA £4,970 £7,563 £74,310 £114,920 £261,607 £243,258 £341,601 £356,882 £357,232 £404,167 £365,318 £449,810
Interest Expense £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Taxes Incurred £1,640 £2,496 £23,698 £36,824 £85,231 £78,901 £111,354 £116,397 £116,237 £131,726 £118,906 £146,788
Net Profit £3,330 £5,067 £48,113 £74,764 £173,044 £160,192 £226,082 £236,320 £235,997 £267,443 £241,414 £298,024
Net Profit/Sales 4.16% 4.40% 16.16% 22.97% 28.80% 27.80% 29.50% 30.82% 29.41% 30.96% 30.27% 33.97%
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Subtotal Cash from Operations £80,000 £115,155 £297,732 £325,465 £600,775 £576,240 £766,395 £766,860 £802,325 £863,875 £797,440 £877,400
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00%