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Artificial Flowers Import Business Plan

Fantastic Florals, Inc.

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Company Summary

2.0 Company Summary

Fantastic Florals, Inc. imports silk flowers and other silk accessories products from artisans in Indonesia and distributes the products to customers in the United States. The customers are retail stores and wholesalers who want imported silk flowers and accessories products, targeting women in middle-upper to upper-end income as the end user of the products.

2.1 Company Ownership

Fantastic Florals, Inc. is a privately held Anytown corporation. Suzy Rosemadder, FFI's founder, is the majority owner. Several members of the board of directors also hold minority stock positions.

2.2 Start-up Summary

Start-up costs are approximated at £75,000, which primarily consists of product costs and expenses associated with establishing a marketing programme and opening up FFI's first distribution centre.

Start-up

Start-up
Requirements
Start-up Expenses
Legal	£1,000
Insurance	£600
Rent	£1,300
Other	£200
Total Start-up Expenses	£3,100
Start-up Assets Needed
Cash Balance on Starting Date	£70,000
Start-up Stock	£0
Other Current Assets	£0
Total Current Assets	£70,000
Fixed assets	£0
Total Assets	£70,000
Total Requirements	£73,100
Funding
Investment
Investor 1	£35,000
Investor 2	£0
Other	£0
Total Investment	£35,000
Current Liabilities
Accounts Payable	£3,100
Current Borrowing	£35,000
Other Current Liabilities	£0
Current Liabilities	£38,100
Fixed liabilities	£0
Total Liabilities	£38,100
Loss at Start-up	(£3,100)
Total Capital	£31,900
Total Capital and Liabilities	£70,000

Start-up



2.3 Company Locations and Facilities

FFI's headquarters are located in Anytown at the founder's home, 1234 Main Street, Anytown, OR 97440. It will also have a 600-square foot retail store at the Third Street Public Market, which will serve as both an outlet and test market.