Ethnic Food Import Business Plan

Aztec Food Imports

Executive summary (excerpt only)

Aztec Food Imports (Aztec) will offer food product imports from Mexico to meet increased demand for these product by the city's growing Hispanic/Latino community in the greater Richmond area. Over the last five years, this community has grown by 70%,  and represents half of the Richmond Metro population (250,000).  Aztec has been successful over the competition in supplying imported mexican food products to the area's two PriceRight supermarkets.  From this base, Aztec will build a successful business serving the area's large and small markets.

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