MLM Water Filter Business Plan
Water Factory
Executive summary (excerpt only)
The Water Factory is a network marketing firm that sells Water Genie home water filtration systems. The Water Factory has chosen the network marketing business model as a way of creating a recurring revenue structure in a home business. H. Tuoo, the founder and owner, has done a significant amount of research and has determined the filtered water market is a large, quickly growing market. People are willing to pay up to five times the cost per gallon for water than they are for gasoline.
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