The following sections will outline important financial information.
7.1 Important Assumptions
The following table details important financial assumptions.
| General Assumptions |
| Plan Month |
1 |
2 |
3 |
| Current Interest Rate |
10.00% |
10.00% |
10.00% |
| Long-term Interest Rate |
10.00% |
10.00% |
10.00% |
| Tax Rate |
30.00% |
30.00% |
30.00% |
| Other |
0 |
0 |
0 |
7.2 Break-even Analysis
The Break-even Analysis indicates that approximately £25,000 will be needed in monthly revenue to reach the break-even point.
| Break-even Analysis |
|
|
| Monthly Revenue Break-even |
£24,867 |
|
|
| Average Percent Variable Cost |
32% |
| Estimated Monthly Fixed Cost |
£16,969 |
7.3 Projected Profit and Loss
The following table will indicate projected profit and loss.
| Pro Forma Profit and Loss |
| Direct Cost of Sales |
£55,842 |
£143,005 |
£156,512 |
| Other Production Expenses |
£0 |
£0 |
£0 |
| Total Cost of Sales |
£55,842 |
£143,005 |
£156,512 |
|
|
|
|
| Gross Margin |
£119,987 |
£307,277 |
£336,299 |
| Gross Margin % |
68.24% |
68.24% |
68.24% |
|
|
|
|
|
|
|
|
| Payroll |
£144,900 |
£162,980 |
£167,980 |
| Sales and Marketing and Other Expenses |
£2,400 |
£2,400 |
£2,400 |
| Depreciation |
£9,996 |
£9,996 |
£9,996 |
| Permits |
£1,200 |
£1,200 |
£1,200 |
| Utilities |
£2,400 |
£2,400 |
£2,400 |
| Insurance |
£3,000 |
£3,000 |
£3,000 |
| Rent |
£18,000 |
£18,000 |
£18,000 |
| Payroll Taxes |
£21,735 |
£24,447 |
£25,197 |
| Other |
£0 |
£0 |
£0 |
|
|
|
|
|
|
|
|
| Profit Before Interest and Taxes |
(£83,644) |
£82,854 |
£106,126 |
| EBITDA |
(£73,648) |
£92,850 |
£116,122 |
| Interest Expense |
£0 |
£0 |
£0 |
| Taxes Incurred |
£0 |
£24,856 |
£31,838 |
|
|
|
|
| Net Profit/Sales |
-47.57% |
12.88% |
15.07% |
7.4 Projected Cash Flow
The following chart and table will indicate projected cash flow.

| Pro Forma Cash Flow |
|
|
|
|
| Cash from Operations |
|
|
|
| Cash Sales |
£175,829 |
£450,282 |
£492,811 |
| Subtotal Cash from Operations |
£175,829 |
£450,282 |
£492,811 |
|
|
|
|
| Additional Cash Received |
|
|
|
| Sales Tax, VAT, HST/GST Received |
£0 |
£0 |
£0 |
| New Current Borrowing |
£0 |
£0 |
£0 |
| New Other Liabilities (interest-free) |
£0 |
£0 |
£0 |
| New Long-term Liabilities |
£0 |
£0 |
£0 |
| Sales of Other Current Assets |
£0 |
£0 |
£0 |
| Sales of Long-term Assets |
£0 |
£0 |
£0 |
| New Investment Received |
£0 |
£0 |
£0 |
| Subtotal Cash Received |
£175,829 |
£450,282 |
£492,811 |
|
|
|
|
|
|
|
|
| Expenditures from Operations |
|
|
|
| Cash Spending |
£144,900 |
£162,980 |
£167,980 |
| Bill Payments |
£92,562 |
£213,297 |
£238,801 |
| Subtotal Spent on Operations |
£237,462 |
£376,277 |
£406,781 |
|
|
|
|
| Additional Cash Spent |
|
|
|
| Sales Tax, VAT, HST/GST Paid Out |
£0 |
£0 |
£0 |
| Principal Repayment of Current Borrowing |
£0 |
£0 |
£0 |
| Other Liabilities Principal Repayment |
£0 |
£0 |
£0 |
| Long-term Liabilities Principal Repayment |
£0 |
£0 |
£0 |
| Purchase Other Current Assets |
£0 |
£0 |
£0 |
| Purchase Long-term Assets |
£0 |
£0 |
£0 |
| Dividends |
£0 |
£0 |
£0 |
| Subtotal Cash Spent |
£237,462 |
£376,277 |
£406,781 |
|
|
|
|
| Cash Balance |
£7,217 |
£81,221 |
£167,251 |
7.5 Projected Balance Sheet
The following chart and table will indicate projected cash flow.
| Pro Forma Balance Sheet |
|
|
|
|
| Current Assets |
|
|
|
| Cash |
£7,217 |
£81,221 |
£167,251 |
| Other Current Assets |
£0 |
£0 |
£0 |
| Total Current Assets |
£7,217 |
£81,221 |
£167,251 |
|
|
|
|
| Long-term Assets |
|
|
|
| Long-term Assets |
£50,000 |
£50,000 |
£50,000 |
| Accumulated Depreciation |
£9,996 |
£19,992 |
£29,988 |
| Total Long-term Assets |
£40,004 |
£30,008 |
£20,012 |
| Total Assets |
£47,221 |
£111,229 |
£187,263 |
|
|
|
|
|
|
|
|
| Current Liabilities |
|
|
|
| Accounts Payable |
£12,015 |
£18,025 |
£19,771 |
| Current Borrowing |
£0 |
£0 |
£0 |
| Other Current Liabilities |
£0 |
£0 |
£0 |
| Subtotal Current Liabilities |
£12,015 |
£18,025 |
£19,771 |
|
|
|
|
| Long-term Liabilities |
£0 |
£0 |
£0 |
| Total Liabilities |
£12,015 |
£18,025 |
£19,771 |
|
|
|
|
| Paid-in Capital |
£120,000 |
£120,000 |
£120,000 |
| Retained Earnings |
(£1,150) |
(£84,794) |
(£26,796) |
| Earnings |
(£83,644) |
£57,997 |
£74,288 |
| Total Capital |
£35,206 |
£93,204 |
£167,492 |
| Total Liabilities and Capital |
£47,221 |
£111,229 |
£187,263 |
|
|
|
|
| Net Worth |
£35,206 |
£93,204 |
£167,492 |
7.6 Business Ratios

| Ratio Analysis |
| Sales Growth |
0.00% |
156.09% |
9.45% |
7.60% |
|
|
|
|
|
| Other Current Assets |
0.00% |
0.00% |
0.00% |
35.60% |
| Total Current Assets |
15.28% |
73.02% |
89.31% |
43.70% |
| Long-term Assets |
84.72% |
26.98% |
10.69% |
56.30% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
| Current Liabilities |
25.44% |
16.21% |
10.56% |
32.70% |
| Long-term Liabilities |
0.00% |
0.00% |
0.00% |
28.50% |
| Total Liabilities |
25.44% |
16.21% |
10.56% |
61.20% |
| Net Worth |
74.56% |
83.79% |
89.44% |
38.80% |
|
|
|
|
|
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
68.24% |
68.24% |
68.24% |
60.50% |
| Selling, General & Administrative Expenses |
115.81% |
55.36% |
53.17% |
39.80% |
| Advertising Expenses |
0.68% |
0.27% |
0.24% |
3.20% |
| Profit Before Interest and Taxes |
-47.57% |
18.40% |
21.53% |
0.70% |
|
|
|
|
|
| Current |
0.60 |
4.51 |
8.46 |
0.98 |
| Quick |
0.60 |
4.51 |
8.46 |
0.65 |
| Total Debt to Total Assets |
25.44% |
16.21% |
10.56% |
61.20% |
| Pre-tax Return on Net Worth |
-237.58% |
88.90% |
63.36% |
1.70% |
| Pre-tax Return on Assets |
-177.13% |
74.49% |
56.67% |
4.30% |
|
|
|
|
|
| Net Profit Margin |
-47.57% |
12.88% |
15.07% |
n.a |
| Return on Equity |
-237.58% |
62.23% |
44.35% |
n.a |
|
|
|
|
|
| Accounts Payable Turnover |
8.70 |
12.17 |
12.17 |
n.a |
| Payment Days |
27 |
25 |
29 |
n.a |
| Total Asset Turnover |
3.72 |
4.05 |
2.63 |
n.a |
|
|
|
|
|
| Debt to Net Worth |
0.34 |
0.19 |
0.12 |
n.a |
| Current Liab. to Liab. |
1.00 |
1.00 |
1.00 |
n.a |
|
|
|
|
|
| Net Working Capital |
(£4,798) |
£63,196 |
£147,480 |
n.a |
| Interest Coverage |
0.00 |
0.00 |
0.00 |
n.a |
|
|
|
|
|
| Assets to Sales |
0.27 |
0.25 |
0.38 |
n.a |
| Current Debt/Total Assets |
25% |
16% |
11% |
n.a |
| Acid Test |
0.60 |
4.51 |
8.46 |
n.a |
| Sales/Net Worth |
4.99 |
4.83 |
2.94 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |