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Sports Medical Equipment Business Plan

Professional Athletic Equipment

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Management Summary

Professional Athletic Equipment, Inc. will have a very thin management team at inception. Production management will in effect be subcontracted via the use of a contract manufacturer. Key internal needs are for general financial control, strategic planning, and sales and marketing implementation.

6.1 Management Team

  • Dr. James B. Smith, M.D.: President and Founder. Dr. Smith is a practicing physician in Anytown, Ga. His design of the Body Armor and willingness to invest his personal funds in the project represents his commitment to success. He has recognized the need for an effective product to protect youthful sports participants. Dr. Smith will manage the business on a passive basis throughout the test marketing phase.
  • Timothy J. Clark: Chief Operating Officer. Mr. Clark is the principal of Lintel Capital in Anytown, Georgia. He is the author of this business plan. Mr. Clark will manage operations during the first year and throughout the test marketing phase. He has previously managed successful start-ups and early stage business ventures. He will also assist in capital raising efforts via Lintel Capital in both first and subsequent stage offerings. Mr. Clark will also advise the company on management succession.
  • Mr. Rick L. Jones C.P.A.: Mr. Jones of Haddocks, Maddocks, Bollix, Jones & Co. will handle the company's accounting.
  • Patent attorneys are: Needle & Haystack P.C. of Anytown.
Board of Directors consists of Mssrs. Smith, Evans, The Honorable Robert L. Anyname, Superior Court Judge, and William R. Offenboughten, Manager of Distributor Sales for A-B-C-D Company.

6.2 Management Team Gaps

Key management team gaps are the lack of a permanent C.O.O. and a permanent V.P. Sales and Marketing. It is expected that such key people will be readily available in the Anytown employment market when needed.

6.3 Personnel Plan

Personnel needs in year two and three will be for G & A staff, particularly in order processing. The potential also exists to outsource such services via a product fulfillment center. Product shipping and handling will be handled at the manufacturing point and may be supplemented with temporary employees as required. At present a line item in personnel requirements of £60,000 is budgeted for these functions (personnel burden of 20% is also calculated on this amount). No permanent staffing decisions will be made until year two when the business plan is revised going into roll-out in year three. All expenditures represent estimates at this time.

Personnel Plan
Year 1 Year 2 Year 3
C.O.O. £18,000 £36,000 £60,000
VP Sales and Marketing £0 £48,000 £48,000
CEO £0 £0 £72,000
Processing and Shipping £0 £60,000 £60,000
Total People 0 0 0
Total Payroll £18,000 £144,000 £240,000
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Personnel Plan
Year 1 Year 2 Year 3
C.O.O. £18,000 £36,000 £60,000
VP Sales and Marketing £0 £48,000 £48,000
CEO £0 £0 £72,000
Processing and Shipping £0 £60,000 £60,000
Total People 0 0 0
Total Payroll £18,000 £144,000 £240,000