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Plan Outline
Surf Clothing and Sportswear Business Plan
Hang Toes Surfing
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Boardshorts | 0% | £18,760 | £18,760 | £18,760 | £18,760 | £18,760 | £38,960 | £38,960 | £40,000 | £22,640 | £21,200 | £14,480 | £14,480 |
| Bikinis | 0% | £9,600 | £9,600 | £9,600 | £9,600 | £9,600 | £24,960 | £24,960 | £25,000 | £23,950 | £8,160 | £8,880 | £8,880 |
| Surfboards | 0% | £3,540 | £3,540 | £3,540 | £3,540 | £3,540 | £11,400 | £11,400 | £12,000 | £13,800 | £8,160 | £11,000 | £11,000 |
| Hats & Beanies | 0% | £5,580 | £5,580 | £5,580 | £5,580 | £5,580 | £11,400 | £11,400 | £12,000 | £10,680 | £4,560 | £6,960 | £6,960 |
| T-Shirts | 0% | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £47,480 | £47,480 | £47,480 | £47,480 | £47,480 | £96,720 | £96,720 | £99,000 | £81,070 | £52,080 | £51,320 | £51,320 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Freight | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Processing | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | |
| Subtotal Direct Cost of Sales | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| CEO | 0% | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 |
| Vice President | 0% | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £47,480 | £47,480 | £47,480 | £47,480 | £47,480 | £96,720 | £96,720 | £99,000 | £81,070 | £52,080 | £51,320 | £51,320 | |
| Direct Cost of Sales | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | |
| Other Costs of Sales | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Total Cost of Sales | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | |
| Gross Margin | £22,480 | £22,480 | £22,480 | £22,480 | £22,480 | £71,720 | £71,720 | £74,000 | £56,070 | £27,080 | £26,320 | £26,320 | |
| Gross Margin % | 47.35% | 47.35% | 47.35% | 47.35% | 47.35% | 74.15% | 74.15% | 74.75% | 69.16% | 52.00% | 51.29% | 51.29% | |
| Expenses | |||||||||||||
| Payroll | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| Marketing/Promotion | £10,000 | £13,440 | £9,840 | £7,920 | £13,200 | £5,000 | £15,840 | £12,000 | £15,840 | £22,880 | £18,240 | £18,720 | |
| Depreciation | £640 | £1,270 | £3,594 | £10,000 | £1,900 | £1,900 | £1,200 | £3,000 | £1,690 | £14,000 | £2,740 | £1,480 | |
| Rent | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | £1,375 | |
| Office utility, supplies | £4,675 | £3,578 | £3,446 | £3,696 | £4,238 | £4,964 | £4,634 | £5,088 | £6,020 | £4,436 | £5,822 | £5,426 | |
| Insurance | 15% | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £29,190 | £32,163 | £30,755 | £35,491 | £33,213 | £25,739 | £35,549 | £33,963 | £37,425 | £55,191 | £40,677 | £39,501 | |
| Profit Before Interest and Taxes | (£6,710) | (£9,683) | (£8,275) | (£13,011) | (£10,733) | £45,981 | £36,171 | £40,037 | £18,645 | (£28,111) | (£14,357) | (£13,181) | |
| EBITDA | (£6,070) | (£8,413) | (£4,681) | (£3,011) | (£8,833) | £47,881 | £37,371 | £43,037 | £20,335 | (£14,111) | (£11,617) | (£11,701) | |
| Interest Expense | £998 | £1,026 | £1,010 | £1,069 | £977 | £961 | £886 | £869 | £853 | £837 | £820 | £804 | |
| Taxes Incurred | (£2,312) | (£3,213) | (£2,785) | (£4,224) | (£3,513) | £13,506 | £10,586 | £11,750 | £5,338 | (£8,684) | (£4,553) | (£4,195) | |
| Net Profit | (£5,396) | (£7,496) | (£6,499) | (£9,856) | (£8,197) | £31,514 | £24,700 | £27,417 | £12,454 | (£20,263) | (£10,624) | (£9,789) | |
| Net Profit/Sales | -11.36% | -15.79% | -13.69% | -20.76% | -17.26% | 32.58% | 25.54% | 27.69% | 15.36% | -38.91% | -20.70% | -19.08% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £35,610 | £35,610 | £35,610 | £35,610 | £35,610 | £72,540 | £72,540 | £74,250 | £60,803 | £39,060 | £38,490 | £38,490 | |
| Cash from Receivables | £0 | £396 | £11,870 | £11,870 | £11,870 | £11,870 | £12,280 | £24,180 | £24,199 | £24,601 | £20,026 | £13,014 | |
| Subtotal Cash from Operations | £35,610 | £36,006 | £47,480 | £47,480 | £47,480 | £84,410 | £84,820 | £98,430 | £85,002 | £63,661 | £58,516 | £51,504 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 6.00% | £2,849 | £2,849 | £2,849 | £2,849 | £2,849 | £5,803 | £5,803 | £5,940 | £4,864 | £3,125 | £3,079 | £3,079 |
| New Current Borrowing | £1,696 | £5,376 | £0 | £9,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £40,155 | £44,230 | £50,329 | £59,329 | £50,329 | £90,213 | £90,624 | £104,370 | £89,866 | £66,785 | £61,595 | £54,583 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | £7,500 | |
| Bill Payments | £50,425 | £71,185 | £27,696 | £69,184 | £20,050 | £28,195 | £82,456 | £44,846 | £87,427 | £39,140 | £32,472 | £78,118 | |
| Subtotal Spent on Operations | £57,925 | £78,685 | £35,196 | £76,684 | £27,550 | £35,695 | £89,956 | £52,346 | £94,927 | £46,640 | £39,972 | £85,618 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £2,849 | £2,849 | £2,849 | £2,849 | £2,849 | £5,803 | £5,803 | £5,940 | £4,864 | £3,125 | £3,079 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £9,000 | £0 | £7,072 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | £1,960 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £59,885 | £83,493 | £40,005 | £81,493 | £41,359 | £40,504 | £104,792 | £60,109 | £102,827 | £53,464 | £45,057 | £90,658 | |
| Net Cash Flow | (£19,730) | (£39,263) | £10,324 | (£22,164) | £8,970 | £49,710 | (£14,168) | £44,261 | (£12,962) | £13,322 | £16,538 | (£36,075) | |
| Cash Balance | £55,270 | £16,007 | £26,331 | £4,167 | £13,137 | £62,847 | £48,678 | £92,939 | £79,978 | £93,299 | £109,837 | £73,763 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £75,000 | £55,270 | £16,007 | £26,331 | £4,167 | £13,137 | £62,847 | £48,678 | £92,939 | £79,978 | £93,299 | £109,837 | £73,763 |
| Accounts Receivable | £0 | £11,870 | £23,344 | £23,344 | £23,344 | £23,344 | £35,654 | £47,554 | £48,124 | £44,193 | £32,612 | £25,416 | £25,232 |
| Inventory | £48,000 | £76,000 | £56,000 | £84,000 | £64,000 | £44,000 | £72,000 | £52,000 | £80,000 | £60,000 | £40,000 | £68,000 | £48,000 |
| Other Current Assets | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 |
| Total Current Assets | £173,000 | £193,140 | £145,352 | £183,676 | £141,512 | £130,481 | £220,501 | £198,232 | £271,063 | £234,170 | £215,911 | £253,253 | £196,995 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 |
| Accumulated Depreciation | £0 | £640 | £1,910 | £5,504 | £15,504 | £17,404 | £19,304 | £20,504 | £23,504 | £25,194 | £39,194 | £41,934 | £43,414 |
| Total Long-term Assets | £100,000 | £99,360 | £98,090 | £94,496 | £84,496 | £82,596 | £80,696 | £79,496 | £76,496 | £74,806 | £60,806 | £58,066 | £56,586 |
| Total Assets | £273,000 | £292,500 | £243,442 | £278,172 | £226,008 | £213,077 | £301,197 | £277,728 | £347,559 | £308,976 | £276,717 | £311,319 | £253,581 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £48,000 | £70,311 | £25,333 | £68,523 | £19,175 | £25,401 | £81,012 | £41,876 | £86,113 | £38,111 | £29,815 | £77,047 | £31,059 |
| Current Borrowing | £0 | £1,696 | £7,072 | £7,072 | £16,072 | £7,072 | £7,072 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £2,849 | £2,849 | £2,849 | £2,849 | £2,849 | £5,803 | £5,803 | £5,940 | £4,864 | £3,125 | £3,079 | £3,079 |
| Subtotal Current Liabilities | £48,000 | £74,856 | £35,254 | £78,443 | £38,095 | £35,322 | £93,888 | £47,679 | £92,053 | £42,976 | £32,940 | £80,127 | £34,138 |
| Long-term Liabilities | £120,000 | £118,040 | £116,080 | £114,120 | £112,160 | £110,200 | £108,240 | £106,280 | £104,320 | £102,359 | £100,399 | £98,439 | £96,479 |
| Total Liabilities | £168,000 | £192,896 | £151,334 | £192,563 | £150,255 | £145,522 | £202,127 | £153,959 | £196,373 | £145,335 | £133,339 | £178,566 | £130,617 |
| Paid-in Capital | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 | £180,625 |
| Retained Earnings | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) | (£75,625) |
| Earnings | £0 | (£5,396) | (£12,892) | (£19,392) | (£29,247) | (£37,444) | (£5,930) | £18,769 | £46,187 | £58,641 | £38,378 | £27,754 | £17,964 |
| Total Capital | £105,000 | £99,604 | £92,108 | £85,608 | £75,753 | £67,556 | £99,070 | £123,769 | £151,187 | £163,641 | £143,378 | £132,754 | £122,964 |
| Total Liabilities and Capital | £273,000 | £292,500 | £243,442 | £278,172 | £226,008 | £213,077 | £301,197 | £277,728 | £347,559 | £308,976 | £276,717 | £311,319 | £253,581 |
| Net Worth | £105,000 | £99,604 | £92,108 | £85,608 | £75,753 | £67,556 | £99,070 | £123,769 | £151,187 | £163,641 | £143,378 | £132,754 | £122,964 |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |