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Plan Outline
Surveyor Instrument Business Plan
Bottlieb Innovations
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Digital Geographer[DG-1] | 0% | 0 | 0 | 0 | 5 | 10 | 15 | 25 | 35 | 50 | 60 | 80 | 100 |
| Digital Geographer[DG-2] | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 0 | 0 | 0 | 5 | 10 | 15 | 25 | 35 | 50 | 60 | 80 | 100 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Digital Geographer[DG-1] | £0.00 | £0.00 | £0.00 | £425.00 | £425.00 | £425.00 | £425.00 | £425.00 | £425.00 | £425.00 | £425.00 | £425.00 | |
| Digital Geographer[DG-2] | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | |
| Other | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | |
| Sales | |||||||||||||
| Digital Geographer[DG-1] | £0 | £0 | £0 | £2,125 | £4,250 | £6,375 | £10,625 | £14,875 | £21,250 | £25,500 | £34,000 | £42,500 | |
| Digital Geographer[DG-2] | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Sales | £0 | £0 | £0 | £2,125 | £4,250 | £6,375 | £10,625 | £14,875 | £21,250 | £25,500 | £34,000 | £42,500 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Digital Geographer[DG-1] | 0.00% | £0.00 | £0.00 | £0.00 | £280.00 | £280.00 | £280.00 | £270.00 | £270.00 | £270.00 | £260.00 | £260.00 | £260.00 |
| Digital Geographer[DG-2] | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| Other | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| Direct Cost of Sales | |||||||||||||
| Digital Geographer[DG-1] | £0 | £0 | £0 | £1,400 | £2,800 | £4,200 | £6,750 | £9,450 | £13,500 | £15,600 | £20,800 | £26,000 | |
| Digital Geographer[DG-2] | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £1,400 | £2,800 | £4,200 | £6,750 | £9,450 | £13,500 | £15,600 | £20,800 | £26,000 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| Supervisor | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,200 | £1,200 | £1,200 | £2,400 | |
| Assembler 1 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Assembler 2 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,200 | £1,200 | £1,200 | £2,400 | |
| Sales and Marketing Personnel | |||||||||||||
| Product Manager | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| General and Administrative Personnel | |||||||||||||
| George Bottlieb, President | £0 | £0 | £0 | £0 | £2,500 | £3,000 | £3,500 | £4,000 | £4,500 | £5,000 | £5,000 | £5,000 | |
| Jay Rosenburg, Vice-President | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £4,500 | £4,500 | £4,500 | |
| Receptionist / Administrative Assistant | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £2,500 | £3,000 | £3,500 | £4,000 | £4,500 | £9,500 | £9,500 | £9,500 | |
| Other Personnel | |||||||||||||
| Contractor, Mechanical Design | £0 | £0 | £0 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Contractor, PCB Design | £2,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £2,000 | £0 | £0 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total People | 0 | 0 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | |
| Total Payroll | £2,000 | £0 | £0 | £1,000 | £2,500 | £3,000 | £3,500 | £4,000 | £5,700 | £10,700 | £10,700 | £11,900 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £97,000 | £94,960 | £93,767 | £92,767 | £92,342 | £91,450 | £90,650 | £88,580 | £85,911 | £84,330 | £76,479 | £75,606 | £72,410 |
| Accounts Receivable | £0 | £0 | £0 | £0 | £531 | £1,576 | £2,621 | £4,197 | £6,286 | £8,907 | £11,510 | £14,663 | £18,842 |
| Inventory | £6,000 | £6,000 | £6,000 | £6,000 | £4,600 | £3,080 | £4,620 | £7,425 | £10,395 | £14,850 | £17,160 | £22,880 | £28,600 |
| Other Current Assets | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 | £1,800 |
| Total Current Assets | £104,800 | £102,760 | £101,567 | £100,567 | £99,273 | £97,906 | £99,690 | £102,002 | £104,393 | £109,888 | £106,949 | £114,949 | £121,651 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £104,800 | £102,760 | £101,567 | £100,567 | £99,273 | £97,906 | £99,690 | £102,002 | £104,393 | £109,888 | £106,949 | £114,949 | £121,651 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,160 | £967 | £967 | £1,498 | £2,881 | £7,240 | £10,977 | £13,843 | £19,358 | £20,039 | £28,459 | £33,601 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 |
| Subtotal Current Liabilities | £40,000 | £41,160 | £40,967 | £40,967 | £41,498 | £42,881 | £47,240 | £50,977 | £53,843 | £59,358 | £60,039 | £68,459 | £73,601 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £40,000 | £41,160 | £40,967 | £40,967 | £41,498 | £42,881 | £47,240 | £50,977 | £53,843 | £59,358 | £60,039 | £68,459 | £73,601 |
| Paid-in Capital | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 |
| Retained Earnings | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) | (£35,200) |
| Earnings | £0 | (£3,200) | (£4,200) | (£5,200) | (£7,025) | (£9,775) | (£12,350) | (£13,775) | (£14,250) | (£14,270) | (£17,890) | (£18,310) | (£16,750) |
| Total Capital | £64,800 | £61,600 | £60,600 | £59,600 | £57,775 | £55,025 | £52,450 | £51,025 | £50,550 | £50,530 | £46,910 | £46,490 | £48,050 |
| Total Liabilities and Capital | £104,800 | £102,760 | £101,567 | £100,567 | £99,273 | £97,906 | £99,690 | £102,002 | £104,393 | £109,888 | £106,949 | £114,949 | £121,651 |
| Net Worth | £64,800 | £61,600 | £60,600 | £59,600 | £57,775 | £55,025 | £52,450 | £51,025 | £50,550 | £50,530 | £46,910 | £46,490 | £48,050 |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £2,125 | £4,250 | £6,375 | £10,625 | £14,875 | £21,250 | £25,500 | £34,000 | £42,500 | |
| Direct Cost of Sales | £0 | £0 | £0 | £1,400 | £2,800 | £4,200 | £6,750 | £9,450 | £13,500 | £15,600 | £20,800 | £26,000 | |
| Production Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,200 | £1,200 | £1,200 | £2,400 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £1,400 | £2,800 | £4,200 | £6,750 | £9,450 | £14,700 | £16,800 | £22,000 | £28,400 | |
| Gross Margin | £0 | £0 | £0 | £725 | £1,450 | £2,175 | £3,875 | £5,425 | £6,550 | £8,700 | £12,000 | £14,100 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | 34.12% | 34.12% | 34.12% | 36.47% | 36.47% | 30.82% | 34.12% | 35.29% | 33.18% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Advertising/Promotion | £0 | £0 | £0 | £100 | £100 | £100 | £100 | £150 | £150 | £150 | £250 | £250 | |
| Travel | £0 | £0 | £0 | £250 | £250 | £250 | £250 | £250 | £250 | £500 | £500 | £500 | |
| Miscellaneous | £0 | £0 | £0 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Total Sales and Marketing Expenses | £0 | £0 | £0 | £450 | £450 | £450 | £450 | £500 | £500 | £750 | £850 | £850 | |
| Sales and Marketing % | 0.00% | 0.00% | 0.00% | 21.18% | 10.59% | 7.06% | 4.24% | 3.36% | 2.35% | 2.94% | 2.50% | 2.00% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £0 | £0 | £0 | £0 | £2,500 | £3,000 | £3,500 | £4,000 | £4,500 | £9,500 | £9,500 | £9,500 | |
| Sales and Marketing and Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Insurance | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Rent | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | £700 | |
| Payroll Taxes | 10% | £200 | £0 | £0 | £100 | £250 | £300 | £350 | £400 | £570 | £1,070 | £1,070 | £1,190 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £1,200 | £1,000 | £1,000 | £1,100 | £3,750 | £4,300 | £4,850 | £5,400 | £6,070 | £11,570 | £11,570 | £11,690 | |
| General and Administrative % | 0.00% | 0.00% | 0.00% | 51.76% | 88.24% | 67.45% | 45.65% | 36.30% | 28.56% | 45.37% | 34.03% | 27.51% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £2,000 | £0 | £0 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Contract/Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £2,000 | £0 | £0 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other % | 0.00% | 0.00% | 0.00% | 47.06% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Total Operating Expenses | £3,200 | £1,000 | £1,000 | £2,550 | £4,200 | £4,750 | £5,300 | £5,900 | £6,570 | £12,320 | £12,420 | £12,540 | |
| Profit Before Interest and Taxes | (£3,200) | (£1,000) | (£1,000) | (£1,825) | (£2,750) | (£2,575) | (£1,425) | (£475) | (£20) | (£3,620) | (£420) | £1,560 | |
| EBITDA | (£3,200) | (£1,000) | (£1,000) | (£1,825) | (£2,750) | (£2,575) | (£1,425) | (£475) | (£20) | (£3,620) | (£420) | £1,560 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£3,200) | (£1,000) | (£1,000) | (£1,825) | (£2,750) | (£2,575) | (£1,425) | (£475) | (£20) | (£3,620) | (£420) | £1,560 | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | -85.88% | -64.71% | -40.39% | -13.41% | -3.19% | -0.09% | -14.20% | -1.24% | 3.67% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £1,594 | £3,188 | £4,781 | £7,969 | £11,156 | £15,938 | £19,125 | £25,500 | £31,875 | |
| Cash from Receivables | £0 | £0 | £0 | £0 | £18 | £549 | £1,080 | £1,629 | £2,692 | £3,772 | £5,348 | £6,446 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £1,594 | £3,205 | £5,330 | £9,049 | £12,785 | £18,629 | £22,897 | £30,848 | £38,321 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £0 | £1,594 | £3,205 | £5,330 | £9,049 | £12,785 | £18,629 | £22,897 | £30,848 | £38,321 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £2,000 | £0 | £0 | £1,000 | £2,500 | £3,000 | £3,500 | £4,000 | £5,700 | £10,700 | £10,700 | £11,900 | |
| Bill Payments | £40 | £1,193 | £1,000 | £1,018 | £1,598 | £3,130 | £7,619 | £11,454 | £14,510 | £20,049 | £21,020 | £29,617 | |
| Subtotal Spent on Operations | £2,040 | £1,193 | £1,000 | £2,018 | £4,098 | £6,130 | £11,119 | £15,454 | £20,210 | £30,749 | £31,720 | £41,517 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £2,040 | £1,193 | £1,000 | £2,018 | £4,098 | £6,130 | £11,119 | £15,454 | £20,210 | £30,749 | £31,720 | £41,517 | |
| Net Cash Flow | (£2,040) | (£1,193) | (£1,000) | (£425) | (£892) | (£800) | (£2,070) | (£2,668) | (£1,581) | (£7,852) | (£872) | (£3,197) | |
| Cash Balance | £94,960 | £93,767 | £92,767 | £92,342 | £91,450 | £90,650 | £88,580 | £85,911 | £84,330 | £76,479 | £75,606 | £72,410 | |