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Plan Outline
Telemarketing Consultants Business Plan
Roth & Calder Telemarketing Professionals, Inc.
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Large Companies | 0% | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £9,000 | £24,000 |
| Medium Companies | 0% | £0 | £0 | £0 | £0 | £0 | £2,000 | £4,000 | £4,000 | £5,000 | £5,000 | £6,000 | £7,000 |
| Small Companies | 0% | £0 | £0 | £0 | £0 | £7,000 | £5,000 | £3,000 | £26,000 | £4,000 | £7,000 | £10,000 | £7,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £7,000 | £5,000 | £12,000 | £5,000 | £2,000 | £5,000 |
| Total Sales | £6,000 | £6,000 | £6,000 | £6,000 | £13,000 | £13,000 | £20,000 | £41,000 | £27,000 | £23,000 | £27,000 | £43,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| All client projects | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Mr. Thomas Roth - President | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Ms. Jane Calder - Operations Head/Principal Consultant | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Mrs. Susan Howell - Telemarketing Consultant | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Mr. Leonard Grey - Telemarketing Consultant | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Office Manager | 0% | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 | £1,700 |
| Cold Caller | 0% | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 | £1,120 |
| Total People | 0% | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 | 6 |
| Total Payroll | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £6,000 | £6,000 | £6,000 | £6,000 | £13,000 | £13,000 | £20,000 | £41,000 | £27,000 | £23,000 | £27,000 | £43,000 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £500 | £0 | £700 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £500 | £0 | £700 | £0 | £0 | £0 | £0 | |
| Gross Margin | £6,000 | £6,000 | £6,000 | £6,000 | £13,000 | £12,500 | £20,000 | £40,300 | £27,000 | £23,000 | £27,000 | £43,000 | |
| Gross Margin % | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 96.15% | 100.00% | 98.29% | 100.00% | 100.00% | 100.00% | 100.00% | |
| Expenses | |||||||||||||
| Payroll | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | |
| Sales and Marketing and Other Expenses | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Utilities | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | |
| Insurance | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | |
| Payroll Taxes | 15% | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 | £2,223 |
| Travel | 15% | £1,200 | £3,000 | £1,000 | £2,000 | £2,000 | £3,000 | £2,000 | £1,000 | £2,000 | £3,000 | £1,000 | £3,000 |
| Other | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | |
| Total Operating Expenses | £21,393 | £23,193 | £21,193 | £22,193 | £22,193 | £23,193 | £22,193 | £21,193 | £22,193 | £23,193 | £21,193 | £23,193 | |
| Profit Before Interest and Taxes | (£15,393) | (£17,193) | (£15,193) | (£16,193) | (£9,193) | (£10,693) | (£2,193) | £19,107 | £4,807 | (£193) | £5,807 | £19,807 | |
| EBITDA | (£15,393) | (£17,193) | (£15,193) | (£16,193) | (£9,193) | (£10,693) | (£2,193) | £19,107 | £4,807 | (£193) | £5,807 | £19,807 | |
| Interest Expense | £433 | £431 | £428 | £425 | £422 | £420 | £417 | £414 | £412 | £409 | £406 | £403 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£15,826) | (£17,624) | (£15,621) | (£16,618) | (£9,615) | (£11,113) | (£2,610) | £18,693 | £4,395 | (£602) | £5,401 | £19,404 | |
| Net Profit/Sales | -263.77% | -293.73% | -260.35% | -276.97% | -73.97% | -85.48% | -13.05% | 45.59% | 16.28% | -2.62% | 20.00% | 45.12% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £1,500 | £1,500 | £1,500 | £1,500 | £3,250 | £3,250 | £5,000 | £10,250 | £6,750 | £5,750 | £6,750 | £10,750 | |
| Cash from Receivables | £0 | £150 | £4,500 | £4,500 | £4,500 | £4,675 | £9,750 | £9,925 | £15,525 | £30,400 | £20,150 | £17,350 | |
| Subtotal Cash from Operations | £1,500 | £1,650 | £6,000 | £6,000 | £7,750 | £7,925 | £14,750 | £20,175 | £22,275 | £36,150 | £26,900 | £28,100 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £1,500 | £1,500 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £1,500 | £1,650 | £6,000 | £6,000 | £7,750 | £7,925 | £16,250 | £21,675 | £22,275 | £36,150 | £26,900 | £28,100 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | £14,820 | |
| Bill Payments | £3,234 | £7,066 | £8,737 | £6,834 | £7,798 | £7,845 | £9,243 | £7,780 | £7,497 | £7,818 | £8,715 | £6,846 | |
| Subtotal Spent on Operations | £18,054 | £21,886 | £23,557 | £21,654 | £22,618 | £22,665 | £24,063 | £22,600 | £22,317 | £22,638 | £23,535 | £21,666 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £190 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £181 | £190 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £15,000 | |
| Subtotal Cash Spent | £18,054 | £22,248 | £23,919 | £22,016 | £22,980 | £23,027 | £24,425 | £22,962 | £22,679 | £23,000 | £23,897 | £37,046 | |
| Net Cash Flow | (£16,554) | (£20,598) | (£17,919) | (£16,016) | (£15,230) | (£15,102) | (£8,175) | (£1,287) | (£404) | £13,150 | £3,003 | (£8,946) | |
| Cash Balance | £100,746 | £80,148 | £62,229 | £46,213 | £30,983 | £15,881 | £7,706 | £6,419 | £6,015 | £19,165 | £22,168 | £13,222 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £117,300 | £100,746 | £80,148 | £62,229 | £46,213 | £30,983 | £15,881 | £7,706 | £6,419 | £6,015 | £19,165 | £22,168 | £13,222 |
| Accounts Receivable | £0 | £4,500 | £8,850 | £8,850 | £8,850 | £14,100 | £19,175 | £24,425 | £45,250 | £49,975 | £36,825 | £36,925 | £51,825 |
| Other Current Assets | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Total Current Assets | £122,300 | £110,246 | £93,998 | £76,079 | £60,063 | £50,083 | £40,056 | £37,131 | £56,669 | £60,990 | £60,990 | £64,093 | £70,047 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Total Assets | £132,300 | £120,246 | £103,998 | £86,079 | £70,063 | £60,083 | £50,056 | £47,131 | £66,669 | £70,990 | £70,990 | £74,093 | £80,047 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £3,000 | £6,773 | £8,510 | £6,574 | £7,538 | £7,536 | £8,983 | £7,530 | £7,238 | £7,525 | £8,489 | £6,553 | £8,484 |
| Current Borrowing | £16,000 | £16,000 | £15,819 | £15,638 | £15,457 | £15,276 | £15,095 | £14,914 | £14,733 | £14,552 | £14,371 | £14,190 | £14,000 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £19,000 | £22,773 | £24,329 | £22,212 | £22,995 | £22,812 | £24,078 | £22,444 | £21,971 | £22,077 | £22,860 | £20,743 | £22,484 |
| Long-term Liabilities | £45,000 | £45,000 | £44,819 | £44,638 | £44,457 | £44,276 | £44,095 | £43,914 | £43,733 | £43,552 | £43,371 | £43,190 | £43,000 |
| Total Liabilities | £64,000 | £67,773 | £69,148 | £66,850 | £67,452 | £67,088 | £68,173 | £66,358 | £65,704 | £65,629 | £66,231 | £63,933 | £65,484 |
| Paid-in Capital | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £101,500 | £103,000 | £103,000 | £103,000 | £103,000 | £103,000 |
| Retained Earnings | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£46,700) |
| Earnings | £0 | (£15,826) | (£33,450) | (£49,071) | (£65,689) | (£75,305) | (£86,417) | (£89,027) | (£70,335) | (£65,939) | (£66,541) | (£61,140) | (£41,737) |
| Total Capital | £68,300 | £52,474 | £34,850 | £19,229 | £2,611 | (£7,005) | (£18,117) | (£19,227) | £965 | £5,361 | £4,759 | £10,160 | £14,563 |
| Total Liabilities and Capital | £132,300 | £120,246 | £103,998 | £86,079 | £70,063 | £60,083 | £50,056 | £47,131 | £66,669 | £70,990 | £70,990 | £74,093 | £80,047 |
| Net Worth | £68,300 | £52,474 | £34,850 | £19,229 | £2,611 | (£7,005) | (£18,117) | (£19,227) | £965 | £5,361 | £4,759 | £10,160 | £14,563 |