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Plan Outline
Video Documentation Service Business Plan
Safe Keeping
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Video Recording Services | 0% | £2,200 | £2,600 | £3,000 | £3,400 | £3,800 | £4,200 | £4,600 | £5,000 | £5,400 | £5,800 | £6,200 | £6,600 |
| Consultation Services | 0% | £3,000 | £3,000 | £3,500 | £4,000 | £4,500 | £5,000 | £5,500 | £6,000 | £6,500 | £7,000 | £7,500 | £8,000 |
| Total Sales | £5,200 | £5,600 | £6,500 | £7,400 | £8,300 | £9,200 | £10,100 | £11,000 | £11,900 | £12,800 | £13,700 | £14,600 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Video Recording Services | £100 | £130 | £160 | £190 | £220 | £250 | £280 | £310 | £340 | £370 | £400 | £430 | |
| Consultation Services | £100 | £100 | £120 | £140 | £160 | £180 | £200 | £220 | £240 | £260 | £280 | £300 | |
| Subtotal Direct Cost of Sales | £200 | £230 | £280 | £330 | £380 | £430 | £480 | £530 | £580 | £630 | £680 | £730 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| John Walter | 0% | £2,500 | £2,500 | £3,000 | £3,000 | £3,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 |
| Joe Norten, full time employee | 0% | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Total People | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
| Total Payroll | £4,500 | £4,500 | £5,000 | £5,000 | £5,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | |
| Long-term Interest Rate | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | |
| Tax Rate | 30.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | 28.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £5,200 | £5,600 | £6,500 | £7,400 | £8,300 | £9,200 | £10,100 | £11,000 | £11,900 | £12,800 | £13,700 | £14,600 | |
| Direct Cost of Sales | £200 | £230 | £280 | £330 | £380 | £430 | £480 | £530 | £580 | £630 | £680 | £730 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £200 | £230 | £280 | £330 | £380 | £430 | £480 | £530 | £580 | £630 | £680 | £730 | |
| Gross Margin | £5,000 | £5,370 | £6,220 | £7,070 | £7,920 | £8,770 | £9,620 | £10,470 | £11,320 | £12,170 | £13,020 | £13,870 | |
| Gross Margin % | 96.15% | 95.89% | 95.69% | 95.54% | 95.42% | 95.33% | 95.25% | 95.18% | 95.13% | 95.08% | 95.04% | 95.00% | |
| Expenses | |||||||||||||
| Payroll | £4,500 | £4,500 | £5,000 | £5,000 | £5,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | |
| Sales and Marketing and Other Expenses | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Utilities | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Insurance | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Payroll Taxes | 15% | £675 | £675 | £750 | £750 | £750 | £900 | £900 | £900 | £900 | £900 | £900 | £900 |
| Other | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | |
| Total Operating Expenses | £6,375 | £6,375 | £6,950 | £6,950 | £6,950 | £8,100 | £8,100 | £8,100 | £8,100 | £8,100 | £8,100 | £8,100 | |
| Profit Before Interest and Taxes | (£1,375) | (£1,005) | (£730) | £120 | £970 | £670 | £1,520 | £2,370 | £3,220 | £4,070 | £4,920 | £5,770 | |
| EBITDA | (£1,375) | (£1,005) | (£730) | £120 | £970 | £670 | £1,520 | £2,370 | £3,220 | £4,070 | £4,920 | £5,770 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | (£413) | (£281) | (£204) | £34 | £272 | £188 | £426 | £664 | £902 | £1,140 | £1,378 | £1,616 | |
| Net Profit | (£963) | (£724) | (£526) | £86 | £698 | £482 | £1,094 | £1,706 | £2,318 | £2,930 | £3,542 | £4,154 | |
| Net Profit/Sales | -18.51% | -12.92% | -8.09% | 1.17% | 8.41% | 5.24% | 10.84% | 15.51% | 19.48% | 22.89% | 25.86% | 28.45% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £5,200 | £5,600 | £6,500 | £7,400 | £8,300 | £9,200 | £10,100 | £11,000 | £11,900 | £12,800 | £13,700 | £14,600 | |
| Subtotal Cash from Operations | £5,200 | £5,600 | £6,500 | £7,400 | £8,300 | £9,200 | £10,100 | £11,000 | £11,900 | £12,800 | £13,700 | £14,600 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £5,200 | £5,600 | £6,500 | £7,400 | £8,300 | £9,200 | £10,100 | £11,000 | £11,900 | £12,800 | £13,700 | £14,600 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £4,500 | £4,500 | £5,000 | £5,000 | £5,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | |
| Bill Payments | £55 | £1,668 | £1,830 | £2,035 | £2,323 | £2,605 | £2,727 | £3,015 | £3,303 | £3,591 | £3,879 | £4,167 | |
| Subtotal Spent on Operations | £4,555 | £6,168 | £6,830 | £7,035 | £7,323 | £8,605 | £8,727 | £9,015 | £9,303 | £9,591 | £9,879 | £10,167 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £4,555 | £6,168 | £6,830 | £7,035 | £7,323 | £8,605 | £8,727 | £9,015 | £9,303 | £9,591 | £9,879 | £10,167 | |
| Net Cash Flow | £645 | (£568) | (£330) | £365 | £977 | £595 | £1,373 | £1,985 | £2,597 | £3,209 | £3,821 | £4,433 | |
| Cash Balance | £21,645 | £21,077 | £20,746 | £21,111 | £22,088 | £22,683 | £24,055 | £26,040 | £28,637 | £31,846 | £35,667 | £40,099 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £21,000 | £21,645 | £21,077 | £20,746 | £21,111 | £22,088 | £22,683 | £24,055 | £26,040 | £28,637 | £31,846 | £35,667 | £40,099 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £21,000 | £21,645 | £21,077 | £20,746 | £21,111 | £22,088 | £22,683 | £24,055 | £26,040 | £28,637 | £31,846 | £35,667 | £40,099 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £21,000 | £21,645 | £21,077 | £20,746 | £21,111 | £22,088 | £22,683 | £24,055 | £26,040 | £28,637 | £31,846 | £35,667 | £40,099 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,607 | £1,763 | £1,958 | £2,236 | £2,515 | £2,627 | £2,905 | £3,184 | £3,462 | £3,741 | £4,019 | £4,297 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £1,607 | £1,763 | £1,958 | £2,236 | £2,515 | £2,627 | £2,905 | £3,184 | £3,462 | £3,741 | £4,019 | £4,297 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £1,607 | £1,763 | £1,958 | £2,236 | £2,515 | £2,627 | £2,905 | £3,184 | £3,462 | £3,741 | £4,019 | £4,297 |
| Paid-in Capital | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 |
| Retained Earnings | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) | (£4,000) |
| Earnings | £0 | (£963) | (£1,686) | (£2,212) | (£2,125) | (£1,427) | (£944) | £150 | £1,856 | £4,175 | £7,105 | £10,648 | £14,802 |
| Total Capital | £21,000 | £20,038 | £19,314 | £18,788 | £18,875 | £19,573 | £20,056 | £21,150 | £22,856 | £25,175 | £28,105 | £31,648 | £35,802 |
| Total Liabilities and Capital | £21,000 | £21,645 | £21,077 | £20,746 | £21,111 | £22,088 | £22,683 | £24,055 | £26,040 | £28,637 | £31,846 | £35,667 | £40,099 |
| Net Worth | £21,000 | £20,038 | £19,314 | £18,788 | £18,875 | £19,573 | £20,055 | £21,150 | £22,856 | £25,175 | £28,105 | £31,648 | £35,802 |