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Plan Outline
Wholesale Food Manufacturer Business Plan
Jean's Tofu Delight
Company Summary
Jean's Tofu Delight's has built a reputation on offering the most delicious, nutritious, tofu pate products.
2.1 Company History
Jean's Tofu Delight had its humble beginnings in the kitchen of Jean Simmons. It was in her kitchen that she first created the tofu pates that would soon become the basis for Jean's Tofu Delight.
Initially, the tofu pates were sold in Jean's Tofu Delight Restaurant and in just a few stores in Richmond. They proved to be so popular that Jean's Tofu Delight soon could be found in almost every supermarket in Richmond. Over the next three years, Jean's Tofu Delight has become one of the city's most visible signs of a healthy lifestyle.
Jean's Tofu Delight's operations has expanded dramatically over the past three years. Currently, the company has a staff of ten in production, delivery, and sales.
The following table and chart illustrates the rapid sales success of Jean's Tofu Delight.
| Past Performance | |||
| 1999 | 2000 | 2001 | |
| Sales | £450,000 | £520,000 | £580,000 |
| Gross Margin | £315,000 | £364,000 | £406,000 |
| Gross Margin % | 70.00% | 70.00% | 70.00% |
| Operating Expenses | £200,000 | £240,000 | £280,000 |
| Collection Period (days) | 0 | 49 | 57 |
| Inventory Turnover | 52.00 | 52.00 | 52.00 |
| Balance Sheet | |||
| 1999 | 2000 | 2001 | |
| Current Assets | |||
| Cash | £20,000 | £30,000 | £40,000 |
| Accounts Receivable | £49,000 | £58,000 | £80,000 |
| Inventory | £10,000 | £10,000 | £10,000 |
| Other Current Assets | £5,000 | £5,000 | £5,000 |
| Total Current Assets | £84,000 | £103,000 | £135,000 |
| Long-term Assets | |||
| Long-term Assets | £70,000 | £50,000 | £50,000 |
| Accumulated Depreciation | £4,000 | £8,000 | £12,000 |
| Total Long-term Assets | £66,000 | £42,000 | £38,000 |
| Total Assets | £150,000 | £145,000 | £173,000 |
| Current Liabilities | |||
| Accounts Payable | £30,000 | £20,000 | £20,000 |
| Current Borrowing | £0 | £0 | £0 |
| Other Current Liabilities (interest free) | £0 | £0 | £0 |
| Total Current Liabilities | £30,000 | £20,000 | £20,000 |
| Long-term Liabilities | £60,000 | £40,000 | £40,000 |
| Total Liabilities | £90,000 | £60,000 | £60,000 |
| Paid-in Capital | £30,000 | £40,000 | £80,000 |
| Retained Earnings | £18,000 | £30,000 | £9,000 |
| Earnings | £12,000 | £15,000 | £24,000 |
| Total Capital | £60,000 | £85,000 | £113,000 |
| Total Capital and Liabilities | £150,000 | £145,000 | £173,000 |
| Other Inputs | |||
| Payment Days | 12 | 12 | 12 |
| Sales on Credit | £0 | £400,000 | £440,000 |
| Receivables Turnover | 0.00 | 6.90 | 5.50 |
2.2 Company Ownership
Jean's Tofu Delight is owned by Jean Simmons.
2.3 Company Locations and Facilities
Jean's Tofu Delight is located on 1234 Main St.