Click here to buy now or call 0845 351 9924
Plan Outline
Wi-Fi Kiosks Business Plan
Stroll Net
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Walk-Up Internet Access | 45% | 900 | 1,125 | 1,406 | 1,758 | 2,197 | 2,747 | 3,433 | 4,292 | 5,364 | 6,706 | 8,382 | 10,477 |
| Wireless WiFi Access | 25% | 426 | 533 | 666 | 832 | 1,040 | 1,300 | 1,625 | 2,031 | 2,539 | 3,174 | 3,967 | 4,959 |
| Prepaid Products | 18% | 363 | 454 | 567 | 709 | 886 | 1,108 | 1,385 | 1,731 | 2,164 | 2,705 | 3,381 | 4,226 |
| Multimedia Advertising | 12% | 108 | 135 | 169 | 211 | 264 | 330 | 412 | 515 | 644 | 805 | 1,006 | 1,257 |
| Total Unit Sales | 1,797 | 2,246 | 2,808 | 3,510 | 4,387 | 5,484 | 6,855 | 8,569 | 10,711 | 13,389 | 16,736 | 20,920 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Walk-Up Internet Access | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | £3.00 | |
| Wireless WiFi Access | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | £3.95 | |
| Prepaid Products | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | £10.00 | |
| Multimedia Advertising | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | £50.00 | |
| Sales | |||||||||||||
| Walk-Up Internet Access | £2,700 | £3,375 | £4,219 | £5,273 | £6,592 | £8,240 | £10,300 | £12,875 | £16,093 | £20,117 | £25,146 | £31,432 | |
| Wireless WiFi Access | £1,683 | £2,103 | £2,629 | £3,287 | £4,108 | £5,135 | £6,419 | £8,024 | £10,030 | £12,537 | £15,671 | £19,589 | |
| Prepaid Products | £3,630 | £4,538 | £5,672 | £7,090 | £8,862 | £11,078 | £13,847 | £17,309 | £21,636 | £27,046 | £33,807 | £42,259 | |
| Multimedia Advertising | £5,400 | £6,750 | £8,438 | £10,547 | £13,184 | £16,479 | £20,599 | £25,749 | £32,187 | £40,233 | £50,291 | £62,864 | |
| Total Sales | £13,413 | £16,766 | £20,957 | £26,197 | £32,746 | £40,932 | £51,165 | £63,957 | £79,946 | £99,932 | £124,916 | £156,144 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Walk-Up Internet Access | 20.00% | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 | £0.60 |
| Wireless WiFi Access | 10.00% | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 | £0.40 |
| Prepaid Products | 10.00% | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 |
| Multimedia Advertising | 10.00% | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 | £5.00 |
| Direct Cost of Sales | |||||||||||||
| Walk-Up Internet Access | £540 | £675 | £844 | £1,055 | £1,318 | £1,648 | £2,060 | £2,575 | £3,219 | £4,023 | £5,029 | £6,286 | |
| Wireless WiFi Access | £168 | £210 | £263 | £329 | £411 | £514 | £642 | £802 | £1,003 | £1,254 | £1,567 | £1,959 | |
| Prepaid Products | £363 | £454 | £567 | £709 | £886 | £1,108 | £1,385 | £1,731 | £2,164 | £2,705 | £3,381 | £4,226 | |
| Multimedia Advertising | £540 | £675 | £844 | £1,055 | £1,318 | £1,648 | £2,060 | £2,575 | £3,219 | £4,023 | £5,029 | £6,286 | |
| Subtotal Direct Cost of Sales | £1,611 | £2,014 | £2,518 | £3,147 | £3,934 | £4,917 | £6,147 | £7,683 | £9,604 | £12,005 | £15,006 | £18,758 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Lorenzo Mitchell | 0% | £3,289 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 |
| Herman Albany | 0% | £3,289 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 | £3,600 |
| Technician | 0% | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 | £2,160 |
| Route Drivers | 0% | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 | £14,400 |
| Future Staff | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | |
| Total Payroll | £23,138 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | |
| Tax Rate | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £13,413 | £16,766 | £20,957 | £26,197 | £32,746 | £40,932 | £51,165 | £63,957 | £79,946 | £99,932 | £124,916 | £156,144 | |
| Direct Cost of Sales | £1,611 | £2,014 | £2,518 | £3,147 | £3,934 | £4,917 | £6,147 | £7,683 | £9,604 | £12,005 | £15,006 | £18,758 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £1,611 | £2,014 | £2,518 | £3,147 | £3,934 | £4,917 | £6,147 | £7,683 | £9,604 | £12,005 | £15,006 | £18,758 | |
| Gross Margin | £11,801 | £14,752 | £18,440 | £23,050 | £28,812 | £36,015 | £45,019 | £56,274 | £70,342 | £87,928 | £109,909 | £137,387 | |
| Gross Margin % | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | |
| Expenses | |||||||||||||
| Payroll | £23,138 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | |
| Sales and Marketing and Other Expenses | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | £4,467 | |
| Depreciation | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | £3,723 | |
| Utilities | £468 | £468 | £468 | £468 | £468 | £468 | £468 | £468 | £468 | £468 | £468 | £468 | |
| Insurance | £125 | £125 | £125 | £125 | £125 | £125 | £125 | £125 | £125 | £125 | £125 | £125 | |
| Maintenence/Repairs | £292 | £292 | £292 | £292 | £292 | £292 | £292 | £292 | £292 | £292 | £292 | £292 | |
| Travel | 15% | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 | £1,143 |
| Payroll Taxes | 15% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Operating Expenses | £33,355 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | £33,977 | |
| Profit Before Interest and Taxes | (£21,554) | (£19,225) | (£15,537) | (£10,927) | (£5,165) | £2,038 | £11,042 | £22,297 | £36,365 | £53,951 | £75,932 | £103,410 | |
| EBITDA | (£17,831) | (£15,502) | (£11,814) | (£7,204) | (£1,442) | £5,761 | £14,765 | £26,020 | £40,088 | £57,674 | £79,655 | £107,133 | |
| Interest Expense | £950 | £942 | £934 | £926 | £918 | £910 | £902 | £894 | £886 | £879 | £871 | £863 | |
| Taxes Incurred | (£5,626) | (£5,042) | (£4,118) | (£2,963) | (£1,521) | £282 | £2,535 | £5,351 | £8,870 | £13,268 | £18,765 | £25,637 | |
| Net Profit | (£16,878) | (£15,126) | (£12,354) | (£8,890) | (£4,563) | £846 | £7,605 | £16,052 | £26,609 | £39,804 | £56,296 | £76,910 | |
| Net Profit/Sales | -125.84% | -90.22% | -58.95% | -33.94% | -13.93% | 2.07% | 14.86% | 25.10% | 33.28% | 39.83% | 45.07% | 49.26% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £13,413 | £16,766 | £20,957 | £26,197 | £32,746 | £40,932 | £51,165 | £63,957 | £79,946 | £99,932 | £124,916 | £156,144 | |
| Subtotal Cash from Operations | £13,413 | £16,766 | £20,957 | £26,197 | £32,746 | £40,932 | £51,165 | £63,957 | £79,946 | £99,932 | £124,916 | £156,144 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £13,413 | £16,766 | £20,957 | £26,197 | £32,746 | £40,932 | £51,165 | £63,957 | £79,946 | £99,932 | £124,916 | £156,144 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £23,138 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | £23,760 | |
| Bill Payments | £2,614 | £3,462 | £4,456 | £5,887 | £7,678 | £9,918 | £12,719 | £16,223 | £20,603 | £26,080 | £32,928 | £41,490 | |
| Subtotal Spent on Operations | £25,752 | £27,222 | £28,216 | £29,647 | £31,438 | £33,678 | £36,479 | £39,983 | £44,363 | £49,840 | £56,688 | £65,250 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £833 | £833 | £833 | £833 | £833 | £833 | £833 | £833 | £833 | £833 | £833 | £837 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £26,585 | £28,055 | £29,049 | £30,480 | £32,271 | £34,511 | £37,312 | £40,816 | £45,196 | £50,673 | £57,521 | £66,087 | |
| Net Cash Flow | (£13,173) | (£11,290) | (£8,092) | (£4,284) | £475 | £6,421 | £13,853 | £23,141 | £34,750 | £49,259 | £67,394 | £90,057 | |
| Cash Balance | £46,827 | £35,538 | £27,446 | £23,163 | £23,637 | £30,059 | £43,912 | £67,053 | £101,803 | £151,062 | £218,456 | £308,513 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £60,000 | £46,827 | £35,538 | £27,446 | £23,163 | £23,637 | £30,059 | £43,912 | £67,053 | £101,803 | £151,062 | £218,456 | £308,513 |
| Other Current Assets | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 | £11,400 |
| Total Current Assets | £71,400 | £58,227 | £46,938 | £38,846 | £34,563 | £35,037 | £41,459 | £55,312 | £78,453 | £113,203 | £162,462 | £229,856 | £319,913 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 | £312,810 |
| Accumulated Depreciation | £0 | £3,723 | £7,446 | £11,169 | £14,892 | £18,615 | £22,338 | £26,061 | £29,784 | £33,507 | £37,230 | £40,953 | £44,676 |
| Total Long-term Assets | £312,810 | £309,087 | £305,364 | £301,641 | £297,918 | £294,195 | £290,472 | £286,749 | £283,026 | £279,303 | £275,580 | £271,857 | £268,134 |
| Total Assets | £384,210 | £367,314 | £352,302 | £340,487 | £332,481 | £329,232 | £331,931 | £342,061 | £361,479 | £392,506 | £438,042 | £501,713 | £588,047 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £2,500 | £3,316 | £4,262 | £5,634 | £7,351 | £9,498 | £12,183 | £15,542 | £19,741 | £24,992 | £31,557 | £39,765 | £50,026 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £2,500 | £3,316 | £4,262 | £5,634 | £7,351 | £9,498 | £12,183 | £15,542 | £19,741 | £24,992 | £31,557 | £39,765 | £50,026 |
| Long-term Liabilities | £100,000 | £99,167 | £98,334 | £97,501 | £96,668 | £95,835 | £95,002 | £94,169 | £93,336 | £92,503 | £91,670 | £90,837 | £90,000 |
| Total Liabilities | £102,500 | £102,483 | £102,596 | £103,135 | £104,019 | £105,333 | £107,185 | £109,711 | £113,077 | £117,495 | £123,227 | £130,602 | £140,026 |
| Paid-in Capital | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 | £310,171 |
| Retained Earnings | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) | (£28,461) |
| Earnings | £0 | (£16,878) | (£32,004) | (£44,358) | (£53,248) | (£57,810) | (£56,965) | (£49,360) | (£33,308) | (£6,700) | £33,104 | £89,401 | £166,311 |
| Total Capital | £281,710 | £264,832 | £249,706 | £237,352 | £228,462 | £223,900 | £224,745 | £232,350 | £248,402 | £275,010 | £314,814 | £371,111 | £448,021 |
| Total Liabilities and Capital | £384,210 | £367,314 | £352,302 | £340,487 | £332,481 | £329,232 | £331,931 | £342,061 | £361,479 | £392,506 | £438,042 | £501,713 | £588,047 |
| Net Worth | £281,710 | £264,832 | £249,706 | £237,352 | £228,462 | £223,900 | £224,745 | £232,350 | £248,402 | £275,010 | £314,814 | £371,111 | £448,021 |